building the right team to engage in sustainability - business beyond tomorrow conference 2017
TRANSCRIPT
Building the Right Team to
Engage in Sustainability
Business Beyond Tomorrow Conference
March 18, 2017
@mauryrubin
Retail Training - Microsoft
Marketing and Operations - Unomy
Community Garden Educator – Amir Project
Business Development Lead – Corporate Knights
50,000 foot view
BuildBringing it together
Activity – Sprint Solutions
The PlayersPeople measuring
problems
TrendsFuture of work
Activity - How Might we?
Table StakesSetting up the problem
Activity – Graph the problems
Lets put what you learned today through the ringer
~ 20 minute chunks
capture your ideas along the way so we can build out solutions in the end
Table Stakes
Table Stakes
Toby leaves job writing about personal finance to co-found Corporate Knights
2002CK publishes it’s first ranking of the Global Top 100 sustainable corporations
2011 CK spearheads
the of the Council for Clean Capitalism comprising leading Canadian companies
2012 CK develops
Rovr, further providing investors the tools to invest with their values
2017
“The Feeling is not Mutual”
125K magazines circulated per
issue
Leaders rewarding responsible corporate behaviour
provide information empowering
markets to foster a better world
“Capital is the oxygen for the Economy”
Table StakesThe “moral” case for sustainability
3 6 12Sources: Population Reference Bureau, Science Advances Journal , OECD
The Organizatio
n
Customers
Employees
Communities
Stockholders
Depends on products
Rely on salary
Sense of worth, social identity
Where the company operates
Pays taxes
Literally own the company
Send capital – demands a return
Trusts products do what they say
Table StakesThe “business” case for sustainability
Volkswagen Emission Scandal
Enron‘s creative accounting
Uber’s Toxic Culture
Rana Plaza collapse
Table StakesYet … we still continue to see a lot of these
Table Stakes
External Internal
Mandated
Not mandated
Absence of government regulation
Competition isn’t doing it
Measuring is too hard
Motivating employees
Doesn't make business sense
People and planet
positive
No longer a nice to have
Affects stakeholders at every
level
Internally drivenProfit vs
Purpose
Table Stakes
Future ofWork
Future of Work
Food for thought – North America
1. What does the workforce look like today (Canada)
2. What are top trends impacting all industries (7-8)
3. What are the top concerns facing change managers in the organization (4-5)
Anecdotal evidence is fine here
HOW MIGHT WE
AirBnB: How might we get people to book through us?
“Everybody takes a trip in their first or second week in the company and then they document it. We have some structured questions that they answer and then they actually share back to the entire company. It's incredibly important that everyone in the company knows that we believe in this so much, we're going to pay for you to go take a trip on your first week.”
GE: How might we make MRI less frightening for kids?
Demographics
Sources: World Economic Forum / Statscan
Eg: How might we leverage big data to measure our resource efficiency
ThePlayers
Bad news …
Good news…
James Temple Chief Corporate Responsibility
Officer (PwC Canada)
“The number of PURELEY CSR jobs out there are few and far between”
The Players
The Players
Sustainability will become / is a core focus of our collective working lives
Ikea Blue Apron
1. What is a sustainable business practice?2. How would you measure the success of that metric?3. Who do you need in your organization to buy into this practice?4. What are your constraints? (think previous slides)
The Players
Ask yourself…
Here are some examples to get you started
Build
BuildPut it all together
The Players• What are we
measuring• Who’s buy in
do we need Future of Work• How might we…• What change
makers care about Table Stakes• People, and
planet positive• Barriers to
incorporating sustainability
We have aquired some value information in the past hour now we can put it together to answer
some important questions
Build
Select a sustainable business practice
Use “how might we’s” and map out the journey from beginning to end
- Who is impacted along the way
-keep in mind individuals who need to buy in
What might this program look like? Draw a sketch of an actual program
Where does each actor come in at each step of the way
-How does it achieve your sustainability goal
Explain the process to a neighbor and assess someone else's work.
Rapidly come up with 2 alternatives
Build
ExampleIncrease Safety performance (perhaps on an oil rig)How might we Educate Workers about the new proceduresHow might we measure the outcomes How might we operate within our resource constraints Who’s buy in do we need (Risk managers, onsite crew)
Thank You@mauryrubin
Additional Thanks toCorporate Knights - @corporateknightJames Temple (PwC Canada) -@CSRjamesHala Beisha (Resilience Factor)- @msbeishaGeorge Wang - @GeorgeWang89Sajan Mathews - @isajanmathew