building the social enterprise (advanced) - andrew jenkins
DESCRIPTION
TRANSCRIPT
Building A Social Enterprise Andrew Jenkins | @ajenkins | ajenkins@volterraconsul;ng.com
Organiza;onal DNA
Compe&&ve Intelligence
Monitoring Dominant and Emerging PlaDorms
Monitoring Dominant and Emerging PlaDorms
Listen Engage Influence
Your Recrui;ng Message Here
– Content
– Contact
– Cash
Reputa;on
Culture
Talent
24
Content
Intel’s Employee Cura;on
The Case For Blogging -‐ Telus Talks Business
Ci;’s Women & Co
Mobile
LinkedIn iPad App
33
Serendipity
Humanizing
So what happened?
• “We’re experts at airplanes but novices in social media. We’re learning as we go.” –Boeing
• Thousands visit blog, NYTimes, Forbes, ABC TV (Sea`le & Denver)
• Boeing Communica;ons and Engineer responds
• Invita;on to visit Boeing and Future of Flight
Surprising Social Behaviour
Mistakes
Progressive &
Walmart
The$10,000 Tweet
Transparency And
Community
Social Good
Enable
Count Me In!
Whatever
I Don’t Want To Tweet And You Can’t Make Me
Internal Social Media Ahtude
Opera;ng Models
Decentralized
Centralized
Hub and Spoke
Dandelion
Adapted from Al;meter Group
How do you do what you do?
How does communica;on flow?
Listen Engage Influence
Remember, it’s “social” media.
It’s about sharing…not shilling
Thank You Images – iStockphoto, Facebook, LinkedIn,
Twi9er, and YouTube
Andrew Jenkins | @ajenkins | ajenkins@volterraconsul;ng.com
Images
• iStockphoto • h`p://blogs.villagevoice.com/runninscared/2012/04/if_youre_dna_is.php
• Facebook, LinkedIn, Twi`er, and YouTube