Building Viable Extension Programs

People don’t care what you know

Until

They know that you care

Building Viable Extension Programs

Technical Solutions Rarely Empower

Farmer Groups

To Solve Their Own Problems

Building Viable Extension Programs

Don’t try to feed farmers with your knowledge

without

First and continuously

Listening to Them

Building Viable Extension Programs

• It is your first responsibility to gain client trust.

• Trust cannot be gained without establishing a climate of mutual respect.

• Client respect cannot be gained without meaningful client participation.

• Clients are much more likely to engage in meaningful participation if you help them become empowered.

• You can help clients become empowered by gaining an understanding of their care-abouts.

Building Viable Extension Programs

RESPECT

+CARE ABOUTS

+PARTICIPATION

+EMPOWERMENT

CLIENT TRUST

Extension Major Programs

Situation Analysis for Major Extension Programs

Your Expertise• Do you have the expertise to achieve results?

• Do you have the resources?

• What other organizations will contribute?

• How badly do you want to make this happen?

• How badly does your organization what this?

Extension Major Programs

Decisions that must be made

• Are you willing to expend the necessary resources to study the facts and trends about people, society, and community?

• Have you realistically determined which problems situations or care-abouts should receive your highest priority?

• Do you have capacity to deliver programs for future economic, social, environmental, and cultural development?