building with watson - social media monitoring in practice

Social Media Monitoring– Episode 5: Social Media Monitoring in Practice

#BuildingWithWatson

Housekeeping Items

• Webinar slides, live recording and Q&A will be emailed

• Ask questions at any time during the presentation - Use chat window on the webinar panel - We're on Twitter: @IBMWatson #BuildingWithWatson

© 2015 International Business Machines Corporation

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Our Experts:


Zach WalchukDeveloper Evangelist,WDC

Tacita MorwayVP of Engineering,Ditto

#BuildingWithWatson

Our Goals• We want to give you all the tools you

need to build a social media monitoring app – a tool for understanding the conversation around your brand

• Today, we'll show you how the Watson APIs are being used for social media monitoring in the real world, including a demo combining Face Detection with Ditto's Social Stream API


#BuildingWithWatson© 2015 International Business Machines Corporation

• Monitors 180-200 million web users each month to build holistic buyer profiles

• Analyzes shared content using AlchemyLanguageto identify the entities, sentiment and key subjects found in unstructured data, in real-time

• Enables enterprises to deepen user engagement, better target messages, convert leads to sales and reduce campaign costs

• Website: www.sharethis.com


• Uses AlchemyLanguage keyword extraction and sentiment analysis to better understand the context of topic and brand mentions

• Segmenst social media audiences to track specific conversations as they unfold

• Supports analysis in multiple languages• Website: www.pulsarplatform.com


• Ditto offers visual search for social media• The Social Stream API finds public photos that

contain your brand• Website: ditto.us.com

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Are you ready to get started?

• Ditto: - Docs, API key request, Demo code

• Watson Face Detection:- Docs, Demo

• Join our Slack channel for more discussion following the webinar



Q&A


What’s next?Look out for a follow up email with a copy of these slides, a recording of the webinar, Q&A recap, and additional resources

Our series continues in July with a new theme, Advanced Development with Customizable APIs. Join us bi-weekly on Wednesdays @ 12pm ET / 9am PT

Register Here


Thank you for attending!

Contact usPhone: 1-877-253-0308

Email: [email protected]: Watson Developer Cloud

building with watson - social media monitoring in practice

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