building your base
DESCRIPTION
Discover how to use basic tools to lay a foundation for building a successful and manageable social media plan. Learn to distinguish social media components from static components, and how to weave these into an interconnected social media presence. Best practices for email campaigns will also be covered.One of Four presentations given during the Asian Pacific Policy and Planning Councils "Not Your Momma's New Media Training"TRANSCRIPT
Develop Your Base and Work Your Way UpDevelop Your Base and Work Your Way Up
Don't Get Turned Upside DownDon't Get Turned Upside Down
Question:Question:Question:Question:Question:Question: What are your goals?What are your goals?
Question:Question:Question:Question:Question:Question: What are your goals?What are your goals?
How can How can social media social media
help you help you achieve achieve them?them?
Base Communication Base Communication StrategyStrategy
Goals
Voice
Branding
Website
Email / Newsletter
Social MediaSocial Media
Facebook - Twitter
Blogging - YouTube
Advanced Social MediaAdvanced Social Media
Fundraising / Events
Mobile/Text Campaigns
Videos & Podcasting
Ultimate Goal: Cohesive StrategyUltimate Goal: Cohesive Strategy
Basic Basic StrategyStrategy
Social Social MediaMedia
AdvancedAdvanced
GET A PERSONALITYGET A PERSONALITY
GAMESHOW GAMESHOW HOSTHOST HIVEHIVESERVICE SERVICE
REPREP
COMMUNITY COMMUNITY BUILDERBUILDER
FRIENDFRIEND
AND ALWAYS BE...AND ALWAYS BE...
Authentic
Unique
Timely
Relevant
Consistent
Is Your Website Static or Active?Is Your Website Static or Active?
Static Website TraitsStatic Website Traits
Static Code (HTML)Static Code (HTML)
Static ContentStatic Content
Web “Brochure”Web “Brochure”
Doesn't ChangeDoesn't Change
Static WebsiteStatic Websitewww.redeaglesoaring.org
Static WebsiteStatic Websitewww.redeaglesoaring.orgwww.redeaglesoaring.org
Active Website TraitsActive Website Traits
Dynamic Code (PHP)Dynamic Code (PHP)
- CMS (sort of)- CMS (sort of)
- WYSIWYG (sort of)- WYSIWYG (sort of)
Dynamic ContentDynamic Content
Updates EasilyUpdates Easily
or Automaticallyor Automatically
Dynamic WebsiteDynamic Websitewww.savethechildren.org.ukDynamic WebsiteDynamic Website
Dynamic WebsiteDynamic Websitewww.a3pcon.org
Dynamic WebsiteDynamic Websitewww.elshaheeed.co.ukwww.elshaheeed.co.u
k
Dynamic WebsiteDynamic Websitewww.elshaheeed.co.uk
Connecting Your Dynamic Connecting Your Dynamic WebsiteWebsitefacebook.com/elshaheeed.co.uk
Websites: Websites:
Theory Theory vs. Practicevs. Practice
Acronym GameAcronym Game
Change My Socks
Chinese Minister of Soy Products
Country Music Singer
C. M. S.C. M. S.
Content Management
System
Content = DataContent = Data
DesignTECH
Don't Don't Be ScaredBe ScaredNot expensive
Not complicated
If You Need Get Help
- The Internet - Consultant
Weave Weave WebsWebs
Weave Weave WebsWebs
WebsiteWebsite
Weave Weave WebsWebs
WebsiteWebsite
Email List ManagementEmail List Management
Eye Catching Email HeadlinesEye Catching Email HeadlinesExample: Documentors
A3PCON SURVEY EXAMPLEA3PCON SURVEY EXAMPLE
RECAPRECAP
Define Your GoalsDefine Your Goals
Select the Right Select the Right
Tools to Help YouTools to Help You
Have a Strong BaseHave a Strong Base
Unify Your MediaUnify Your Media
OutputOutput
RECAPRECAP
Get a PersonalityGet a Personality
Static vs. DynamicStatic vs. Dynamic
Know How and WhyKnow How and Why
They Are UsedThey Are Used
RECAPRECAP
Understand Both Understand Both Theory And PracticeTheory And Practice
Seek a RealisticSeek a Realistic
Balance of Balance of
Design and TechDesign and Tech
RECAPRECAP
Don't Freak OutDon't Freak Out
Cross ReferenceCross Reference
Your ContentYour Content
Across SocialAcross Social
PlatformsPlatforms
RECAPRECAP
Use Email and Use Email and
Surveys IntelligentlySurveys Intelligently