building your blog audience - elise · building your blog audience elise bauer & vanessa fox...
TRANSCRIPT
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Building Your Blog Audience
Elise Bauer & Vanessa FoxBlogHer Business Conference
NYCMarch 23, 2007
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Agenda
• Community
• Syndication (RSS)
• Search Engine Optimization
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Community
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Community
The difference between an online newsletter and a blog.
(It’s not all about you.)
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Community
The difference between broadcasting your message andengaging a peer group.
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Community
Fulfills the marketing mantra, “Make me care.”
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Community
• Link out to other bloggers
• Leave comments on their sites
• Plan and participate in blog events
• Contribute to the community
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Syndication
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Syndication
Click to subscribe to feed
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Syndication - Feed Readers
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Syndication - Feed Readers
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Syndication - Personalized Google
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Syndication - My Yahoo
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Syndication - FeedBurner
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Syndication - FeedBurner
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Syndication - Feed to Email
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Syndication - Promote Your Feed
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Syndication - Discoverability
Make sure this code is in the header section of your site code:
<link rel="alternate" type="application/rss+xml" title=”A title for yourfeed" href="http://the-url-for-your-newsfeed.com" />
Example:
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN” "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" >
<head>
<title>Learning Movable Type </title>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<link rel="shortcut icon" href="http://www.learningmovabletype.com/images/favicon.ico" />
<link rel="stylesheet" href="http://www.learningmovabletype.com/lmt.css" type="text/css" />
<link rel="alternate" type="application/rss+xml" title="RSS" href="http://feeds.feedburner.com/LMT" />
</head>