Building Your Brand Through Blogging

Lynne d JohnsonSVP, Social MediaAdvertising Research FoundationTwitter: @lynneluvahSlideshare: http://www.slideshare.net/lynneluvah

Building Your Brand Through Blogging

Communicating Your Message

Brand Awareness Expertise

GOALS:

Communicating Your Message

Human Resources Technological Resources

CHALLENGES:

Community of Experts

Community of Experts

Community of Experts

Blog Partnerships

SEO - Headlines - Distribution

Clarity ProfessionalismVoicePunctuationProfanityBuzz

SEO - Headlines - DistributionClarity

Yes: Race, journalism and blogging, part 2: Becoming actors, not objects, in the media system, With our apologies to the rest of flight 985 No: Religion? (Part 1 of x)

ProfessionalismYes: Bay Area Blogger of the Week # 44, A Conversation With Lucy Hooberman about Mentoring World WideNo: News Analysis: Mideast questions abound

VoiceYes: I'll Take That In Tens And Twenties, Thanks.No: It's a Jungle Out There!

SEO - Headlines - DistributionPunctuation

Yes: Hot! Live! Mommybloggers!, Denise's Travel Advice for Better Health - Be Prepared!

ProfanityFuck, the DilemnaTo Curse or Not to Curse

BuzzYes: Fugga Abdul No: Will Jen Hate Oprah for Guesting Brangelina and Baby Shiloh?

SEO - Headlines - Distribution

SEO - Headlines - Distribution

Search Engines RSS FeedsSocial Media

Social Media

Social Media

Distribute:

Social Media

Listen:

Social Media

Listen:

Social Media

Listen:

Social MediaListen:

Lynne d JohnsonSVP, Social MediaAdvertising Research FoundationTwitter: @lynneluvahSlideshare: http://www.slideshare.net/lynneluvah

Thank You!