building your brand through social media, content, & pr
DESCRIPTION
Building your brand through social media, content, and PR is more crucial than ever before. This deck outlines the process of contacting and engaging influencers with targeted content. Visit WallarooMedia.com to learn more.TRANSCRIPT
Building your brand through social media,
content, & PR
Building your brand through social media,
content, & PR
knowledge graph
“We’re still in the early stages. We’re still at 1% of where we should be.” - Google CEO Larry Page
http://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graph
What if Google enters your niche...?
flights
hotels
weather
link building is dead
just kidding!follow these guys for that:
Future of search...
Trust
Authority
Community
Loyalty
integrate social/pr/content
use Facebook to find your demo
http://moz.com/blog/keyword-level-demographics
where does your demo hangout?
who does your demo follow?
what does your demo & their influencers share?
twitter search(find what the influencers share)
create Content target the influencers!
Video, interactive, infographic, slide deck, blog post, meme, picture, etc.
content examplesbeautiful & awesome is good
this to thatso is simple & useful!
thistothat metricspretty good numbers!
blogger outreach
Journalist directories
HARO
Flacklist
Muck Rack
PReacher.zazzlemedia.co.uk
Technorati blog directory
Google Plus & linkedincommunities are powerful!
paid social amplification
Facebook Ads
StumbleUpon
Outbrain
Taboola
Zemanta
share/repurpose
increase revenues & get money