building your email list - the money is in your list
TRANSCRIPT
The Money Is In Your List
Todd D. McPartlin
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
iMarketing Leader’s R4 Marketing
System
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Chapter 7 In My Book.
“The Money Is In Your List”
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Why Build A List?• Building a list can be the
single biggest asset of your business• Example Estate Attorney
• Most powerful form of marketing• You can direct the traffic
• Fortune is in the follow-up• 7 – 12 times
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Traffic You Own
• A list not growing is dying• Build a list• Email Address• Physical Address• Cell Number
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
You Must Track Your Marketing
• No Tracking = Waste of Money & Time• A/B Split Testing• Track• Emails• Post cards• Phone Calls• Text Messages
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Track Email Marketing
• Email Tracking• Delivery Rate• SPAM
• Open Rate• Subject Line
• Click Through Rate• Offer
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Track Offline Marketing• Post Cards & Letters• Delivery Rate• Returned Mail
• Open Rate??• Actions• Phone call• Tracking Number
• Sub Domains or Directories• Analytics
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Track Content Marketing• Content Marketing• Blog Posts & Social Posts• Likes• Comments• Shares• Views
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Online-To-Offline Marketing• Website Opt-in• 2 Stage Opt-in
1. First Name & Email2. More Information
• Send• Post Cards• Sales Letters• Lumpy Mail• Gifts
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Offline-To-Online Marketing
• Build Address List1. Website Opt-In2. Purchase a list3. Scape a list
• Drive to specific landing page• Call special number for offer
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Working Your List1. Communicate Frequently2. Write to individual, not a
group3. Provide Value
a. Maximum 3 to 1 – Education to Selling
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
The Secret “Automation”• Email Auto Responders• What are they?• Build sequence once• Write to individual• Different list for
different types of consumers
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Communicating w/ Your List• How often?• More initially• Minimum twice a
month• About What?• New Blog Article• Referrals• Education• Promotions
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Don’t Worry About It
• Email Unsubscribes• Monitor, but don’t be
too concerned unless too high
• Non buyers will remove themselves
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Other Uses For Your List• Cross Sell• Must meet your
standards• Examples• HVAC & Insulation
Company• Affiliate Offers
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Email Services• Different Types• Email Only• MailChimp• Constant Contacts• Aweber
• Full CRM• Infusionsoft• SendPepper• Office Autopilot
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Action Steps
1. Research & sign up for an email provider2. Plan your responder sequence(s)• Different Lists or One List
3. Create tracking plan & setup 4. Implement opt-in on your website5. Plan & implement offline marketing• Send out cards• Print your own• Office Autopilot to send individual
post cards
Contact us if you have any more questions or if you’d like help!
[email protected] 979-314-7213
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
iMarketing Leader | imarketingleader.com