Building your email marketing lists

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Post on 16-Nov-2014

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  • 1. List Growth
    Pure360
    Marc Munier

2. Take notes

  • Retain to grow

Ensure you retain before you grow

  • On boarding properly

Manage subscriber expectations from the moment they sign up

  • Capture as much as possible

A look at the most effective ways to capture as much data as possible

  • Grow once they are on board

Sell the growth
3. A little about me
There are 20,000 dots on this page, that is the number of hours that I have worked in email marketing for.Apparently it is also the number of hours it takes to become an expert in any given field so thats why Im talking to you today.
4. Take notes

  • Retain to grow

Ensure you retain before you grow

  • On boarding properly

Manage subscriber expectations from the moment they sign up

  • Capture as much as possible

A look at the most effective ways to capture as much data as possible

  • Grow once they are on board

Sell the growth
5. Retaining bloody important!
Unsubscribe rates vary from 1-2%
How many do you lose a year?
@2% a send 1 a month?
Over 20% of subscribers will be lost if you email them once a month if you have the average DMA unsubscribe rate
6. And a terrible brand experience
49% consumers make a point of NOT buying certain brands or services.
81% of these attribute their reason to a bad personal experience with the brand or its representatives.
Once people have unsubscribed they are highly unlikely to sign up again so make sure they have a good brand experience.
7. How not to reduce unsubscribe rates
Dont make it difficult for people to unsubscribe.
8. How to maintain engagement
I hate to be clich but...
Deliver engaging content which recipients want to read.
They want to hear from the team, involve:

  • Product Development

9. Buyers 10. Sales they always have a view 11. Dispatch 12. Customer services 13. Whoever are the experts in your field 14. User Generated Content