Don’t Throw Out Your Rolodex!

Building Your Network Through Social Media Marketing

Brian MackDirector of MarketingIdeomed, Inc.

The Paradigm Shift

Social Media has fundamentally & irreversibly changed the nature of relationships between

producers [providers] & consumers.

What Kind of Marketer are You?

A Push Me?

Or

A Pull You?

Traditional “Push” Channels

• Print

• Broadcast

• Electronic

• Display

NewspapersPeriodicalsDirect MailTelevisionRadioWebsiteBanner Ads (PPC)Billboards “Intercept” Signage

Social Media Marketing

Is:- Based on “Pull” tactics

- A robust tool for enhancing traditional efforts

-Highly cost efficient

-Highly quantifiable

Is NOT:- A strategy in and of itself

- An excuse to eliminate traditional media

- A free ride

- A “magic bullet”

The Evolution of Social Media Engagement

Observing /Listening

Responding /Conversing

Pushing /Creating

Engaging

Discovering the “New World” of Social Media

Set Your Course(Before You Weigh Anchor)

1. Define your goals2. Define success3. Develop strategy4. Know your positioning5. Identify target6. Recruit resources7. Confirm infrastructure8. Establish Policies

X

Lay Up Your Provisions(Be prepared to feed the dragon!)

• Social Media is a CONTENT BASED MEDIUM

• Post consistently & Regularly

• Repurpose existing content

• Delegate content creation across the organization

Regularly Check Your Progress

• Quantifiable results bring marketing credibility

• Employ available tracking tools like Google Analytics

• Monitor your online presence

• Create a means of gathering contact data

• Incorporate links to your most common referrers

Time Management

• Schedule SM Time• Delegate• Don’t Recreate Wheel• Manage Disruptions• Control Info Overload• Leverage Tools• Annotate & Share• Create Templates• Unplug!

Stock Your SM Tool Box

• Google Analytics• Fan Pages & Groups• Hootsuite• Google Reader• Wordpress (Blogs)• Google Alerts• Delicious (Bookmarks)

Resources

• Groundswell by Charlene Li & Josh Bernoff

• Search Engine Marketing by Mike Moran & Bill Hunt

• Permission Marketingby Seth Godin

• www.dailygrind.com• www.mashable.com• www.hubspot.com• http://twitter.com/BFMack• http://twitter.com/pilgrimmanorgr

Questions?

Thank You!