Building YourOnline Marketing Strategy

The Value of Online MarketingKnowing Your Target Markets

Three Key Tools of Online MarketingBlogs

Social MediaNewsletters

2

The Value of Online Marketing

3

4

The Value of Online Marketing1. Generating new leads2. The Rule of Seven

Build trust and warm leads3. Driving traffic

Hold attention, long-term memory4. Reputation building5. Converting sales (remember rule #1)

5

Knowing Your Target Markets

6

7

Who is your target market?B2B

DemographicLocationBehavior

8

B2CDemographicLocationBehavior

Three Key Tools of Online Marketing

9

Three Key Tools of Online Marketing

BlogsSocial MediaNewsletters

10

11

The Web of Good Online Marketing

12

13

Blogs

14

15

How To Use Blogs1) Showcase your business.2) Share your brand’s personality.3) Maximize SEO – new content, keywords, and relevance.4) Drive people to your website. 5) Source material.6) Build reputation and social proof.

16

Repackaging Content

17

Social Media

18

19

“On Social Media”“Houses on a Block”

Your Target Market’s Behavior

Which Rooms Of the House Are They In?• Accounts/Pages?• Boards?• Chats?• Groups?• Newsfeed Only?

20

Guidelines for Being Social on Social Media

1. Be Your Business.2. Be Where Your Target Market Is. 3. Create Conversations and Goodwill.4. Sell Without Selling.5. Build Partnerships.

21

22

How To Use Social Media1) Be realistic about your time.

• Start with 1-2 platforms.• Post as frequently as you can consistently maintain.

2) Engage more than you post.

3) Use it as a vehicle.4) Track results.

23

Newsletters

24

25

How To Use Your Newsletters1) Include compelling content.2) Lead warming, Customer retention.3) Drop offers to convert your leads.4) Study your analytics!

26

27

http://melissaforziatevents.com/small-business-marketing-budget-ebook/

The Value of Online MarketingKnowing Your Target Markets

Three Key Tools of Online MarketingBlogs

Social MediaNewsletters

28

“A Crash Course in Online Marketing”Lessons & Instructions to Use Blogs, Social Media, Newsletters For Business

20% off – from $10 to $8

Link: http://melissaforziatevents.com/product/crash-course-online-marketing/

Promo Code: michigansbdconline (all lower case)

29

Questions?

30