building your own website? - selecting website vendor
TRANSCRIPT
+Building Your Own Website? Selecting Website Vendor
Learn what to look for when before you hire your website tool/vendor to build your website.
+Doing It Yourself What 90+% of SMEs and Freelancers attempt to do at one point or another.
+Why Do It Yourself
n Want to Save Money
n Want to learn how to do it myself so I don’t have to depend on someone else n Similar to Accounting, DIY or pay to take care of finance books
Build the right team. Focus on what you do best. Spend your time to source new business, not doing work you are not
accustomed to doing.
+
Freelancer & SME Challenges • No Budget, but Lots of Time.
• Budget but Don’t Know What to Build
• Can’t find good help, Been Burned
+Ask Yourself, What is the purpose?
n Blogging/News/Insights
n Service or Product
n Brochure of What You Do
n Events, Membership Site
+ How Much Time Do You Have?
24 Hours
Sleep
Eating
Leisure
Work Be realistic with your time. How often do you have to devote to updating your website, blog, social media, etc.
+Don’t Always Listen to Friends/Colleagues
n Make it sound so simple
n Everyone has different set of standards
n Many don’t understand the technology and how to use
n The free stuff is always limited and with a catch to pay
A Website is first point of contact.
People will leave within <30 seconds.
Message must be clear and work the way people expect .
+Areas of Expertise Needed
+Sharing Information
+Integration
+Lead Generation
+Some Options
n Great for blogging, simple websites
n Developers worldwide
n Lots of templates and plug-ins
n Great for starting up but still need expert for ongoing improvements
n Caution: Don’t rely on friends
n Easy to build websites with templates
n Need to pay money for “No Ads” version
n Easy to port website to Facebook, Mobile
n Great for simple websites
n Caution: Hard to find Wix programmers
WordPress Wix.com
+
n Tumblr SUCKS! Servers down a lot = Unreliable
n Blogger.com – Simple but limited on design and features. All tied to Google products
n Not the best platforms to build your blog
n Great to build an online community
n Will take some work to create a site that is User Friendly
n Connect to Social Media Platforms
n Monthly Fee
n Extra money for technical support
n Custom features, more $$$
Tublr/Blogger.com Ning.com/Socialgo.com
+Some Tips
n Web Hosting
Does it really matter where you are hosting?
Many offer one free “.com”
n Technical Expertise
It is wise to find someone who can help you on an on-going basis. Can’t rely on friends 24/7.
n Domain Names
HKDNR.hk – Serves “.hk” & “.com.hk” domain names.
Consider “.com”
n Graphics and Design
Find a freelancer to do simple graphics works for website.
Your site may look exactly like many others without custom work
+
Questions?
Contact Art Lee at: Facebook.com/artglee @artstribe hkLinkedin.com/in/artglee [email protected] InternetMarketingCoach.hk
Property of Internet Marketing Coach Ltd. Hong Kong.
Get Busy Doing !or!
Get Busy Losing!