WelcomeIntroduction to websites

Aim - Series

• Confident that you can make key decisions– Do I need a website?– Is my current website good enough?– What can I do myself?– Where do I need professionals?– Where to get help, what questions to

ask?

Fundamentally

1. Get people to your siteSearch Engines

Marketing

2. Get people to ‘buy’Quality/tone of your website

Ease of buying

2009 survey

40% businesses are not happy with their website

10% business don’t have a website at all

• South West is the e-commerce capital of the UK

What is it saying?

• In SW consumers are more likely to buy from you online– Rural– Time constraints– Ready to buy

On the other hand

• We’re not happy with our websites or we don’t have a website

Aim

• Why we ALL need websites

• What is a website

• Set up costs

• Ways to build a website

• Online web builder

What does a website do?

Acts as an interface

What is a website?

Sequence of coded pages

Code behind the site

<p>To order, phone +44 (0) 1784 450801 or <a href="mailto:enquiries@johnmillerupholstery.com">email John</a>.</p>

</div>

<div id="mainContent"> <p class="noTopPadding"><img class="mainPhoto"

src="fusiondining.jpg" width="400" height="275" border="0" name="imgPhoto" alt="Main photo" /></p>

<h1 id="caption">Fusion Suite</h1> <p id="price">Fusion Dining Set</p>

<p id="price">High quality specialists in antique & modern re-upholstery</p>

<p id="price">Manufacturers of fine furniture</p> <p id="price">Loose covers, Sofas & Chairs, Wing Chairs, Corner

Units, Headboards, Stools etc</p> <p id="price">Boats, Cars, Pubs, Clubs & Restaurants</p>

What else does it need?

• A home – server

• A name – www.aname.co.uk» .org.uk .com .net

• Email addresses

• Someone to love it

Not all sites are equal

Set up costs

Free or up to £100 a year

£60- £100 a page

£100 - £200 a page£1,000 plus

£5,000 plus

£25,000 plus

Or look at products that include shop in their offering

Two ways to get a website

• Get someone to build it– Something that is really different– Or really technical

• Build it yourself– Online web builder

Online web builders

How do they work?

How you use web builders

• Choose your style

• Upload images

• Type in content

What else do you get?

• Domain name• Hosting• Email addresses

AND• Lots of support

www.sitesplus.co.uk

Click log-in

Username and Password

• Business name and strapline

• Choose a style

Content Planning

Writing well

• Short sentences

• Short paragraphs

• Ensure consistency

• Include your keywords

Ordering flowers online with us is fast, easy and secure. We use Google checkout for all payment processing so you can have piece of mind when ordering.

We provide a free delivery service on all products to anywhere in mainland UK, for next day delivery please order by 2pm.

Artificial/silk flowers can be used for all occasions from Weddings, Corporate events, birthdays, Christmas or as a Thank you.

Our funeral flowers have been thoughtfully designed and are available in a wide range of colours and shapes representing a feeling of love, peace and comfort at this sad time.

Flowers online

Ordering flowers online with us is fast, easy and secure. We use Google checkout for all payment processing so you can have piece of mind when ordering.

Flower delivery

We provide a free delivery service on all products to anywhere in mainland UK, for next day delivery please order by 2pm.

Artificial / Silk flowers

Artificial/silk flowers can be used for all occasions from Weddings, Corporate events, birthdays, Christmas or as a Thank you.

Funeral flowers

Our funeral flowers have been thoughtfully designed and are available in a wide range of colours and shapes representing a feeling of love, peace and comfort at this sad time.

• Copy in text or write yourself

• Embolden

• Web addresses/email

• Upload images – logo and homepage

• News, catalogue page

Questions?