HR

Building your brand -

Cassie Fleming

What we will cover together • A little bit about me and my background• The concept of Brand• Consumer Brand • Personal Brand• Next steps – making it real

We all know our consumer brands

What words come to mind when you see these brands?

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Personal brand

Why is it important to think about your personal brand?

It keeps you on the front foot• Helps you to manage your own reputation and articulate

your value• You know what makes you unique and can leverage off it • People will remember you• Helps you influence your broader stakeholders • It helps you to proactively manage your profile within your

business and articulate your value • People will come knocking on your door rather than vice

versa• In business, our profile, relationships and networks are so

important – being clear about your personal brand really helps you in terms of career success

What is a personal brand• Personal branding, by definition, is the process by which

we market ourselves to others• Your personal brand is all about who you are and what you

want to be known for• Perception is Reality • Everyone one of us is a brand – whether you like it or not

“In order to be irreplaceable one must

be different”Anonymous, of French origin

Who are your role models?Think about someone that you look up to:

• Why do you look up to them?• What 5 words would you use to describe them?• What is it that they actually do to make you

describe them in this way?

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What is your brand?

10…How do you leave at night?

How do you come into the office…

What energy do you bring to your manager and team mates...

Let’s think about youDefine who you are and your unique traits or abilities

• Ask yourself – what makes me special?• Think about what 3 words would my friends,

family, partner or my Manager use to describe me?

• What words would you want them to use to describe you?

• What is it that you actually do that creates this impression and in turn your personal brand?

Professional Career, working

experience that has shaped me

Long term goalsWhat engages, motivates

and excites me most

TraitsHow confidently I project

my self-worth and key attributes to others. What

are my key personality traits?

Personal Personal interests, values, things that matter most to

me

ME Inc.

Words that stand out:

Activity: My brand uniqueness

Living Your Brand - Consistency Builds Trust

Consistency

Clarity

Making it real – follow up actionsDefining your Brand Bringing your Brand to life Rate yourself out of 10 – how well can you articulate your own personal brand?

Understand how you bring your own brand to life – “what is it that you DO that creates/supports or hinders your brand”

Ask someone close to you how they would describe you

Think about how you contribute in meetings, group scenarios, and your overall work environment

Complete Brand Me activity Hold yourself accountable – at the end of each day ask yourself “what did I do today to support or hinder my brand”

Test your “Brand Me” activity with some of your closest people

Wrap up • Being clear about your own personal brand will give

you added confidence as you develop relationships and networks through your career

• You’ll be able to articulate what makes you unique • Be authentic – it’s not about being over confident or

loud, it’s about being YOU• Have a voice, stand out and do it your way.• Live your brand consistently• Feedback is a gift .

© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.