Marketer, Brand Thyself!GREAT INDIAN MARKETING SUMMIT

3 December, 2010.

Photo Courtesy Rama V, Flickr

Friday 3 December 2010

Building your professional

brandJessie Paul

Monday 18 April 2011

In the land of one billion....In the land of 1 billion people...

Courtesy: Kacey, FlickrRenaissance Chambara

Junior Execs

Middle Management

CXO

???

DOING LEADING THINKING

Friday 3 December 2010Monday 18 April 2011

Defining Your Brand

VALUESRITUALS

HEROES

SYMBOLS

PRACTICES

SOURCE: GEERT HOFSTEDEFriday 3 December 2010

Monday 18 April 2011

What facets can we show?

PASSION PERFECTION

PROFITABLE

DESIRED MESSAGE

PUBLIC INTEREST

ENTRY-LEVEL EXECS

PROCESSES, BEST PRACTICES, METRICS,

CREATION

MIDDLE MANAGEMENT

OPINIONS, FORWARD-LOOKING STATEMENTS, HR ISSUES, ORG VIEWS

C-SUITE CONTENDERS

VISION FOR THE INDUSTRY, FRAMEWORKS,

POLICY ISSUES

Friday 3 December 2010

Monday 18 April 2011

Creating your marketing program

Sample Marketing EcosystemSource: No Money Marketing, by Jessie Paul, Tata McGraw-Hill, 2009

Trade Associations

Analysts

Consumer Guides

Consulting Companies

Buying Advisors

Other Customers

Journalists

Expert Users

Government

Academics Bloggers

Friends & Family

Employees

SalesBuyer

Media Relations

Influencer Relations

Thought Leadership Collateral Online

Awareness

Friday 3 December 2010

Monday 18 April 2011

Go-to-market strategy

AWARENESS EVENTS, AWARDS, COMMUNITY (ONLINE+OFFLINE)

MEDIA QUOTES IN INDUSTRY STORIES, PROFILES, OP-ED, BLOGS

INFLUENCER RELATIONS

HAVE A SHORTLIST OF 3 DREAM JOBS/FIRMS. MEET POTENTIAL JOB-GIVERS THERE. CREATE A CAREER ADVISORY PANEL OF MENTORS

THOUGHT LEADERSHIP

PERSONAL BLOG, LEADERSHIP ROLE IN INDUSTRY ASSOCIATIONS, ARTICLES ON COMPANY SITE/NEWSLETTER, BOOK, CITATIONS

COLLATERAL LINKEDIN PROFILE 100% COMPLETE, PDF RESUME, PROFESSIONAL PHOTO, WEBSITE, YOUTUBE VIDEO, SLIDESHARE DECKS

ONLINE CRISP - COHERENT, RELEVANT, INTERACTIVE, SIMPLE, PERVASIVE

Friday 3 December 2010

Monday 18 April 2011

What does success look like?

Acknowledged expert in that field

Known by name not by org title

Personal reputation = > company reputation

Friday 3 December 2010Monday 18 April 2011

About Us

! Paul Writer is an advisory firm that helps define your marketing, branding and communications strategy.

! We provide frameworks, processes, expert support, and creative insights to enable you to translate who you are into a cohesive marketing plan.

! Paul Writer brings expertise on marketing innovations across the spectrum of offline and online to reposition and communicate brand values in a frugal, yet effective manner.

! Services offered are

! Marketing Strategy Design ! Validation & Advisory Services

! Our clients include:! Ramco Systems ! Aujas Networks ! Allied Digital Services Ltd. ! Venkataramanan Associates! NIIT Technologies! IDS Softwares

Paul Writer is founded by Jessie Paul, considered an expert in brand internationalization and frugal marketing. In 2009, Jessie published No Money Marketing, Tata McGraw-Hill’s fastest selling professional book on marketing.

As Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at Infosys, she has been recognized for her contribution towards putting the Indian IT industry on the global map.

With over 15 years in services marketing, including a stint with Ogilvy & Mather, Jessie has been named one of the most influential business women in India. She runs a popular blog on marketing and was India’s first CMO on Twitter.

Friday 3 December 2010

Monday 18 April 2011