building your self-publishing platform and making money from your book
Post on 18-Oct-2014
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Slides from a talk at the Boston Internet Marketing Meetup on Building Your Self-Publishing Platform and Making Money from your Book Presentation Covers Making Your Platform and building Your Followers Marketing Your Book Before and After Your Publish Publishing Your Book Build Your Platform Build Followers Stats, Research, Test Pre-Marketing Your Book Post Marketing your Book Marketing Platform Print-on-demand PDF, E-book, Mobie, ePub Re-Purpose Your ContentTRANSCRIPT
Building Your Self-Publishing Platform and Making Money
From Your Book
J. Bruce Jones
BruceJonesDesign.com
3 IMPORTANT THINGSTODAY, WE’RE GOING TO DISCOVER
• Making Your Platform and Building Your Followers
• Marketing Your Book Before and After You Publish
• Publishing Your Book
BruceJonesDesign.com
Book Facts• In a USA Today article, 82% of all Americans want to or
intend to write a book some day
• Most book never sell more than 150 copies
• Almost 900,000 books were self published last year
• Amazon only sells 7-10% of all books sold in the US
• 40 Million iPads sold in 2011, 100 Million+ iPhones
• Millions of Kindles, 5.9 Billion mobile subscribers
Benefits of Self-Publishing
• Control Over Your Book and Rights
• Speed to Market
• More Money
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Publishing Trends
• Definition of a Book Has Changed
• Book Stores and Publishers Will Loose Influence
• E-books, Self-PublishingWill Continue to Grow
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Personal View
Your success as an author or
publisher will depend on your ability
to manage your on-line and social
media platforms
BruceJonesDesign.com
Lesson 1. Making Your PlatformAnd Building Your Followers
• Build Your Platform
• Build Followers
• Stats, Research, Test
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Blog Platform
Web Site Platform
Social Media Platforms
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Email SignupBox and List
Review Your Stats for What Content is Popular
Feed the Information BackInto Your Posts
What are the Popular Keywords
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Social Media Stats
Researching Your Book on Amazon
Study the Titles and Covers
Study the Descriptions
Study the Rankings
Study the Reviews
Study the Table of Contents
Lesson 2. Marketing Your Book
• Pre-Marketing
• Post Marketing
• Marketing Platform
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Blog Platform with Links to Amazon
Web Platform with Links to Amazon
Good Titles and Book Descriptions on Amazon
Look Inside, Customer Images
Google Images with Clear Links
YouTube Book Reviews
Social Media Platform
Lesson 3. Publishing Your Book
• Print, Print-on-Demand
• PDF, E-book, Mobie, ePub
• Re-Purpose Your Content
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CreateSpace.com/Amazon.com
Standard Industry Sizes
Custom Packages Available
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CreateSpace DashboardBruceJonesDesign.com
LuLu.com - Publishing Options
Blurb.com – High Quality Printing
E-Junkie – Sell PDFs and E-books from Your Site
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e-ReadersiPad, Kindle, Kobo & Nook
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Kindle Direct Publishing
E-book DistributorsSmashwords.com, Bookbaby.com
Repurpose Your Content into New Products
• Audio Version, CD Rom, Mp3
• Video or DVD Version
• Educational Products, Webinars, Teleseminars
• Workbooks
• Additional Editions, Spinoffs, Follow-up Books
• Newsletter
• Retreats, Conferences, Workshops
• Certification Programs
• Coaching and Consulting
• T-shirts, mugs, bags, calendars
CreateSpace - Audio, DVD, MP3
Use Your Platform to Promote
Recap – Make, Market, Publish
• Making Your Platform and Building Your Followers
• Marketing Your Book Before and After Publishing
• Publishing Your Book
BruceJonesDesign.com
