built vs buy - akamai.com · • single identity to access all services, including iptv • social...

© 2020 Akamai | Confidential1

Built vs Buy

Akamai Identity Cloud


Speakers

Manish UpadhayaSr. Security Sales Specialist

Dawson SewoPrin. Cloud Security Architect


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Implications of COVID-19 on the Internet

Remote work and teleconferencing

Virtual social meetups (birthday parties, reunions, special occasions, etc.)

Online shopping

Online banking

Online movie releases and video streaming

Online gaming

Online learning


Global Akamai Traffic is Up ~30% Over the Last Month

(Compared to ~3% Growth for a Typical Month)


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What does this mean!

Customers aregetting more choices, and they are becoming more vulnerable to fraud

Online Businesses arebooming, more and more personal data is getting shared over the internet and more opportunities for fraudsters

Businesses needpersonalize the customer experience, secure their data, capture bigger market share and comply with regional data privacy regulations


This brings a need of a Customer Identity & Access Management Platform!

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Look for a CIAM solution -

▪ That goes beyond traditional IAM▪ Should provide friction-less login

and registration experience▪ Single view of a customer▪ Seamlessly scale to millions▪ Eliminate data silos▪ Extensive integrations options▪ Data Regulation compliance▪ Data Security


Factors to consider!

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Stakeholders Requirements

Marketing & business

Security

IT / Infrastructure ✓ Offload & simplify authentication and registration✓ Better performance & security for the IAM infrastructure

✓ Privacy & compliance around storage of customer info✓ Better security for end users, increasing trust

✓ Improve end user experience to drive retention & revenue✓ Increase sales through customer insights

Cost centre

Profit center


Cost Analysis

▪ Infra cost – servers, storage▪ Redundant developer effort,

if working in silos▪ Salaries – dev, supports▪ Weakened Security▪ Non-compliance to Data

Privacy regulations▪ Reputation Damages

▪ Identity is seen as cost-center

▪ Focus too much mundane tasks, less innovations

▪ Usually the gateway to production applications

▪ User satisfaction

Obvious cost Less obvious cost


Data Privacy Requirements


HIGH LEVEL OF TECHNICAL EXPERTISE

COMPLEX CUSTOM IMPLEMENTATION

MEETING COMPLIANCE

REQUIREMENTS

SCOPE CREEP NO SUPPORT RESOURCES

Challenges of building an in-house solution


Benefits!

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Benefits of buying a ready solution

OUT OF THE BOX, ROBUST AND

FUTURE READY

SAVE TIME IN DEPLOYMENTS

SUPPORT IS ALWAYS

AVAILABLE

FOCUS ON INNOVATIONS

DATA REGULATION COMPLIANCE

READY

ENTERPRISE GRADE DATA

SECURITYFOSTER

INNOVATION


Deployment Options for CIAM Solution

▪ Private infrastructure▪ Total Infrastructure

ownership over customer

▪ Scale and security considerations

▪ Compliance considerations

▪ Flexibility in sharing infrastructure services across the Enterprise

▪ Scale still limited to the private cloud setup

▪ Scale and security considerations

▪ Identity as a Service (IDaaS)

▪ Scalable and secure▪ Fast deployment with

out of the box configurations

▪ Meet security and compliance requirements

PublicCloud

Private cloudDatacenter


Cloud-native, multi-tenant

Identity Cloud

>99.999%availability

Almost limitless scalability

Sustained performance

during high-traffic events

Secure Edgecircumventing

millions of attacks

Broadest compliance with certifications &

attestations

What sets Akamai apart?

Account linkingHighly flexible

directory schema

.

Fine-grained privacy & data governance

Bulk and event-driven data integrations

Real-timeidentity & behaviour analytics

API-centricfor App

Developers


CERTIFIED STATE OF THE ART SECURITY

▪ Cloud Security Alliance (CSA Star) Level 1 + 2

▪ ISO 27001:2013 Certification

▪ ISO 27018:2014 Certification

▪ ISO 27005 Compliance

Details and background on all our certifications: https://www.akamai.com/us/en/about/compliance/

Akamai has undertaken numerous certifications to provide customers with the assurances they need.

▪ SOC 1 Compliance

▪ SOC 2 Compliance, all five Trust Principles

▪ SOC 3 Compliance

▪ HIPAA Compliance

▪ HITECH Compliance

https://www.akamai.com/us/en/about/compliance/


Case study


Client Need• Single identity to access all services, including IPTV• Social login and social profile integration• Exceptional service availability; high level of security

Akamai Identity Cloud for

Communications & Media

Akamai Value• API-based configuration and approach• Traditional and Social Registration / Login• Cloud-native SaaS

Client Value Achieved• Performance and uptime exceed expectations• Easy integration with email and other services• Capacity and throughput requirements met


Client Need• Global player in consumer electronics and appliances• < 1% customer registrations on 550M+ products sold• In-house registration lacked scalability across all products


Consumer Electronics Company

Akamai Value• Standardize unified registration and identity management• Fully scalable cloud-based registration platform• Warranty registration enabled across all product lines,

globally

Client Value Achieved• Client gained 360° view of their customers • Able to validate market needs• Realize new digital transformation projects


Client Need• Disjointed user experience, login details and user profiles• Customer dissatisfaction with incompatible loyalty programs• Unable to gain a unified view of all customers


Utilities & Energy

Akamai Value• Future-proof platform; flexible and customizable self-service• Single Sign-on for web and mobile, including social login• Trustworthy for global deployments; array of security and

privacy requirements

Client Value Achieved• Centralized customer profiles; improved user experience• Integrated with existing analytic and automation tools• Greater understanding of customer interactions• Global data governance


Next Steps

Identity Cloud Resourceshttps://www.akamai.com/us/en/products/security/identity-cloud.jsp

Akamai Community Centerhttps://tinyurl.com/akamai-community-center

KuppingerCole CIAM Leadership Compass Reporthttps://www.akamai.com/us/en/campaign/assets/reports/kuppingercole-report-ciam-leadership-compass.jsp

Or contact us through our website @ https://www.akamai.com/us/en/contact-us/

https://www.akamai.com/us/en/products/security/identity-cloud.jsp

https://tinyurl.com/akamai-community-center

https://www.akamai.com/us/en/campaign/assets/reports/kuppingercole-report-ciam-leadership-compass.jsp

https://www.akamai.com/us/en/contact-us/

built vs buy - akamai.com · • single identity to access all services, including iptv • social...

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