Bulk e-mailMarketing

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Email Marketing refers to the act ofsending commercial messages to agroup of potential customers via email.In other words, email sent to thecustomers can be called email-marketing. These emails may consistof advertisements, offers, ebooks,solicit sales, etc. anything that helpsthe business as well as the company.

What is e-mailmarketing

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Cost EffectiveUnmatched andUnrivalled Return onInvestmentIncrease BrandAwarenessDemographicSegmentationReach the GlobalaudienceBoost Sales of thecompanyEase of Sharing

Benefits of EmailMarketing

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“Email has an abilitymany channels don't:creating valuable,personal touches—atscale.”— David Newman

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There are alsoa lot of factsto back up thebenefits ofEmailMarketing.

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MostInsightfulEmailMarketingStats andFacts

73% of marketers said that emailmarketing is the number one digitalmarketing platform for ROI.

MARKETING WEEKLY-

As many as 58% of millennials claim thatthey prefer to be contacted via email.

ADOBE-

Gmail claims that it has more than 1 billionactive users around the world.

STATISTICALLY-

89% of the marketers agree that email istheir primary lead generation channel.

MAILIGEN-

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MostInsightfulEmailMarketingStats andFacts

7 out of 10 people say that they havemade use of the vouchers given to themvia email marketing in the last week.

BLUE KANGAROO STUDY-

82% of the consumers check and open theemails sent to them by a company.

LITMUS-

Every $1 spent on email marketing yields$44.25 return on investment.

EXPERIAN-

Email convert 3 times more than social media.

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The first and foremost step tocreate an effective email campaignis to get a hold of your targetaudience. Once you get a grasp ofwho are your readers and what allthey want it becomes very easy tocraft an email campaign that getsthem excited to read.

Identify yourTargetAudience

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Determine thecontent of youremail

Email marketing is all aboutexpectations which you will set asper your standards. It is up to youwhether you meet your customer’sexpectations or not and all of thisnarrows down to great content. It isthe deciding factor for the successof your campaign

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Tips andtricks tocreate andgather greatcontent

Value the permission of entering the inboxthat your readers have given you. Theyshould be the first ones to know about anyof the new products, sales, and any newventures being initiated by you.

TREAT YOUR READERS AS VIP’S-

Nobody wants a dull and boring content toread even if it is sitting ideally in theirinbox. Either it will get deleted orspammed. So, inject some oomph factorto your content by giving it somepersonality of its own. Preferably differentfrom that of others. Write as if you aretalking personally to your reader.

GIVE IT SOME OOMPH-

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Tips andtricks tocreate andgather greatcontent

Without happy and loyal customers acompany cannot benefit so address thecontent to the wants of your reader. Makeit as useful as you can. Make sure yourcontent benefits your customer and give itsomething that he never had before in theform of some facts, information, or anyother detail that addresses their needs andwants.

ADDRESS IT TO YOUR READER-

Well this is probably the most overlookedrule. Long is not always better andespecially not in the case of a newsletter.

GIVE IT SOME OOMPH-

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Determine the time,frequency, and theduration of yournewsletter

Not all newsletters are sent out daily oreven weekly. Some do, some don’t. It alldepends on the content and itsusefulness. Feel free to skip a day ortwo if you think that is what is correct.Ultimately, it is all up to you to decidewhen to send the newsletter.

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Create a TimelineThis step may not be that important but ifyou want your email marketing strategyto work then it cannot be ignored.Create a timeline with all the importantdates and events so that your teamdoesn’t miss any. Consider it as aprerequisite to achieving success.Having a proper timeline will ensuresmooth functioning in all the levelswhether they include writers, designersor managers as they will have a deadlineto work for.

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