Buller Centre for Business

A Marketing Plan for Recruitment of StudentsProposed by Shevaun Fortune and Andrew Kampen

Executive Summary Outlines the first step in the process

from potential - donor

Company Description Subsidiary of Providence University

College esp. Business Program Offers practical experience while

attending school

Strategic Focus and Plan Mission

Bring faith and business together in a way that benefits and enriches both

Goals Conscientious energy use Build and maintain relationships

Potential ->Alum Bridge the gap between business and

student

SWOT Internal

Board of Executives Monetary rewards to students Workshops and seminars

External Green Opportunities Local Technological

Additional Analysis Industry

Green initiatives Competitor

Other Universities Company

Unique Customer

Fluid

Market-Product Focus Target

Students 17-30, living in Rural Western Prairies

Points of Difference Private Rural Non-denominational

Positioning Creative/Innovative Rural, smalls town involvement Green Christians

International Diverse

Marketing Program Product

Field experience Relationships; businesses to

students Alumni

Place Alumni spread internationally Educating within

communities eProv

Price Scholarships Lower cost than larger

schools Promotion

University newspaper To businesses to

establish connections for students

Alumni

Financial Data Total budget doubled this year

compared to 2011-2012 year Marketing budget increased by more

than 300% 10% of UC credit hours in Business Revenue from workshops

OrganizationPROV

Buller Centre

Incubator

Take Ten Coffee Texts 4 Less BioMass

ProjectRural

Transit

Other Business

English Language Institute

University College

Business Admin

ProgramOther Majors

Seminary Performing Arts

PROV

Buller Centre

Incubator

Rural Transit

Biomass Project

Take Ten Coffee

Texts 4 Less

English Language Institute

University College

Business Admin

ProgramOther Majors

Seminary Performing Arts

PROV

Buller Centre

Incubator

Rural Transit Biomass Project

Take Ten Coffee Texts 4 Less

English Language Institute

University College

Business Admin

ProgramOther Majors

Seminary Performing Arts

PROV

Buller Centre

Incubator

Take Ten Coffee

Texts 4 Less

BioMass Project

Rural Transit

Other Business

English Language Institute

University College

Business Admin

ProgramOther Majors

Seminary Performing Arts

Implementation 4H clubs Churches Breakaway Fridge magnets

Technology Facebook eProv Improved Website

PR to local stations Slogan

Evaluation and Control Facebook Insights Student input Addition to application process Measure credit hours sold