MODULE OVERVIEW

LEARNING OUTCOME

Bundled Programme - Digital Marketing (SGUS)· 3 months Full Time · Bundled Programme - Digital Marketing (SGUS) - (PDDM (SGUS))

You will learn digital marketing fundamentals, digital marketing channels, how to execute basic social media marketing campaigns and create effective content for each stage of the customer lifecycle.

By the end of this module, the Learner should be able to gain the following knowledge: · Understand the fundamentals of digital marketing· Understand the various channels in digital marketing· Understand the fundamentals of content marketing· Understand the fundamentals of social media marketing· Learn the principles of SEO and understand effective landing pages and basic analytics· Learn about using Google Adwords for search engine marketing and Facebook for advertising

Knowledge

Funding Validity Period: Until 23-Jan-2021Course Developer: Lithan Academy

SkillsBy the end of this module, the Learner should be able to apply the following skills: · To create a brand strategy· To set up and optimise social media pages for business· To create an editorial calendar for content· To create landing pages, create a customised URL for tracking campaigns · To set up and execute search campaigns in Google Adwords and ad campaigns in Facebook· Create effective ads To analyse campaign data in Google Analytics to optimise campaigns

Other Information

AUDIENCE AND CERTIFICATES

BLENDED LEARNING JOURNEY

PRICING AND FUNDING

11 Eunos Road 8, #07-02 Lifelong Learning Institute, Singapore 408601Website: https://www.lithan.com | Tel: +65 6324 9730 | Email: info@lithan.com | UEN: 200202841R

Target Audience

Prerequisite

Graduation Requirements

Certificate(s)Statement of Attainment by SSG, Singapore: ICT-SNM-4006-1.1 Integrated Marketing Statement of Attainment by SSG, Singapore: ICT-SNM-4002-1.1 Brand Management - Facilitate co-creation of a positive brand image through stakeholder programmes and interactions, and develop ideas for improving brand identity and reputation. Statement of Attainment by SSG, Singapore: ICT-SNM-4008-1.1 Marketing Strategy Statement of Attainment by SSG, Singapore: ICT-SNM-4004-1.1 Content Strategy - Determine optimal content types, styles, modes and frequency of content delivery, and translate content ideas into digital storyboards Statement of Attainment by SSG, Singapore: ICT-SNM-4005-1.1 Customer Experience Management - Direct the operating rhythm for customer management processes and establish key touchpoints and interactive experiences that engage customers. Statement of Attainment by SSG, Singapore: ICT-PMT-4002-1.1 Programme Management Statement of Attainment by SSG, Singapore: ICT-DES-4001-1.1 Data Design Statement of Attainment by SSG, Singapore: ICT-DIT-4006-1.1 Data Visualisation

Course Fee : SGD 0

(0 Hours)