bungalow 9 case study
DESCRIPTION
TRANSCRIPT
BUNGALOW 9 ON DIGITAL MEDIA
Social Media Mandate
• To create engagement and acquisition for Bungalow 9 on Facebook
• Create a Twitter handle• Build relationship with online influencers• Build a strong online presence of the brand
HOW WE LEVERAGED FACEBOOK
Content & Engagement
Food Healthy lifestyle
Content & Engagement
The menu
Content & Engagement
Marketing Offers
Celebrities at Bungalow 9
Content & Engagement
Tabs on Facebook
Happy Hours
Sunday Brunch Tab
Tabs on Facebook
Sunday Brunch Menu
Customer Feedback and Connect
Initiated conversations with the fans, thus creating a personal touch
TWITTER OPTIMIZATION
Content & Engagement
Healthy conversations and interactions were a routine with our
Twitter followers
Contest•2 successful Twitter contests
• #Iwant2dineatbungalow9• #MyFavoriteFoodColor
• Popular #Tags used• #6to9atB9• #Food• #DessertCravings• #FoodTips
• Suggested #Tags• #GoesbestwithBeer• #MychocolatecravingFix• #MyFirstPizza• #MyFirstDate
Contest
Contest hosted by leveraging Burrp and Zomato
Leveraging Twitter
Customer Loyalty
Personal Touch
Leveraging Twitter
Revenue generation through Positive ‘Word of
Mouth’
Retweets
BLOGGER REVIEWS
Snapshots of Reviews
• Blog reviews for Bungalow 9 – Chef at Large– Slurrpy– The Glam Gang– Style Kandy– Sheena– Pinkvilla– Harilein Sabarwal– In On It– The Tossed Salad– And Others
Snapshots of Review
LEVERAGING ONLINE MEDIA FOR EVENTS
Launch of Sunday Brunch
• Live Updates on Facebook and Twitter• Online coverages for the event• Launch of Sunday Brunch Menu on Facebook as a tab.
Launch of Sunday Brunch
Ladies Tweet-Up
• Ladies with a huge fan following on Twitter were invited • Positive ‘Word of Mouth’
Ladies Tweet-Up
Tweets from the event
Kiran Manral’s Book Reading
• Book reading session hosted at Bungalow 9 for Kiran Manral’s recent book with Tisca Chopra
• Coverage of the event shared
MARKETING INITIATIVES
Marketing Initiatives
• Listed Bungalow 9 in Indian Wine List– Indian Wine List: An iPhone app that gives details
about the wine menus on offer in Mumbai restaurants
• Fratelli Dinner at Bungalow 9 hosted by Mr. Pankaj Saraf for Chef’s Table – Rajeev Basak
Marketing Initiatives
OUTCOME & SUCCESS
From where we took the brand ahead
• Facebook page with 415 likes• Frequency of updates was negligible• No updates or activity in Apr, May, Jul, Aug and Sep. ’11• Zero engagement • No Twitter Handle• No Blogger Reviews
SOCIAL MEDIA INSIGHTS
Facebook Likes
Average Daily Engagement
THANK YOU