Mark EvansME Consulting

Trends & Technologies: Psst, have you heard?

Social Media

Social Media

Facebook, Twitter, YouTube, Oh My

Facebook: 350 million usersTwitter: 50 millionYouTube: 105 million unique visitors (U.S.)

• 126 million blogs (Blogpulse)• 27.3 million tweets/day• 1.73 billion Internet users; +18% from 2008• YouTube serves 1 billion videos/day• Flickr hosts 4 billion photos

Fuzion:

Small Price, Big Sales....

and no advertising or promotion

418,000 Cases Sold

Mobile

The Smartphone Goes Mainstream

By year-end 2010, 1.2 billion people will carry devices capable of rich, mobile commerce providing a rich environment for the convergence of mobility and the Web.- Gartner Inc.

397.1 million workers will be enterprise mobile users by 2012.- Forrester Research

Mobile Advertising

Mobile Commerce

One in five U.S. consumers used their mobile devices for shopping this holiday season (Deloitte survey)

Still relatively small $750-million but expected to hit $2.5-billion in 2010.

The Next iPod/iPhone?

….or the next Newton?

The Yankee Group forecasts the U.S. e-book reader market is will climb from $1.3 billion in revenue in 2010 to $2.5 billion by 2013.

The U.S. installed base of e-book readers will hit over 36 million, up from an installed base of 9 million by 2011.

Geo-location

GPS in mobile phones, social networks and mobile apps means geo-location is becoming a necessary feature for any killer app. Where you are and what you’re doing?

Geo-Location/GPS Finally Emerges

What it Means

Retailers, service providers and marketers can target consumers with the right offer at exactly the right time- Mobile advertising, coupons, relevant/valuable information about places such as restaurants, movies, coffee shops and other services.

What is Real-Time?

The Real-Time Web is a concept based on pushing information to users as soon as it's available - instead of requiring they or their software check a source periodically for updates.

What Does Real-Time Change?- News: Even more of a 24/7 activity in which

news is reported all the time.- Search: Results will have an up-to-date info on

what’s happening and what people are thinking- Local Info: What people think about retailers,

services, brands, facilities, etc. will be instantly available to anyone right away.

- Collaboration (e.g. Google Wave)- E-commerce – pricing information, inventory

The Cloud

Popular Applications

ME Consulting: www.markevans.caPhone: 416-669-7028Email: mark@markevans.caTwitter: @markevansBlogs: markevanstech.com, twitterrati.comLinkedIn: http://ca.linked.com/in/markev

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