burn-up book_final

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BURN-UP BOOK

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Page 1: Burn-up Book_final

BURN-UPBOOK

Page 2: Burn-up Book_final

The Royal Enfield Continental GT. This is the lightest, fastest, most powerful Royal Enfield in production. It’s a machine with a story, a nod to motorcycling’s finest hour; a painstaking collaboration. It is also the best expression yet of a cultural phenomenon that has simply refused to fade away - the café racer.

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RACERSPEAK

CAFFCafé

RECORD-RACING

DOIN’ A TONA 100 mph

BURN-UPA trip with mates on caff racers, with stops by caffs. As in, “Didn’t see you at the Brighton Burn-Up.”

To the next caff and back before a song finishes on a jukebox.

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CAFFS ARE WHERE IT’S AT

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BEBOPALULA, BABY

At CaffsBetween Ton-ups

SUMMERTIME BLUES / EDDIE COCHRANBE BOP A LULA / GENE VINCENTI NEED YOUR LOVE TONIGHT / ELVIS PRESLEYRIP IT UP / GENE VINCENTJOHNNY BE GOOD / CHUCK BERRY

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ROCKER OR MOD?Café racers OR VespasDenim OR Velvetbebop OR The WhoVespa is the registered trade mark of Piaggio & Co s.p.A., Eicher Motorcyles or Royal Enfield is neither associated in any way not endorsed by Piaggio & Co s.p.A.

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BLACK LEATHERWHITE SCARVES POMPADOURSOPEN-FACE HELMETSBRYLCREEM &AVIATORS

YOU LOOKIN’ AT ME?YOU LOOKIN’ AT ME?

LEWIS LEATHERS GOES THE DISTANCE. GET THE JACKET.

Aviator is the registered trade mark of Luxottica SA, Eicher Motorcyles or Royal Enfield is not associated in any way with Luxottica SA. Brylcreem is the registered trade mark of Unilever, Combe incorporated, Godrej group and all other parties associated with Eicher Motorcyles or Royal Enfield is neither associated in any way not endorsed by Unilever, Combe incorporated, Godrej group.

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OUR CAFÉ RACERROOTS RUN DEEP. THE FIRST ROYAL ENFIELD CONTINENTAL GT ROLLED OUT IN 1965 AND WAS BRITAIN’S FASTEST 250CC. GOOD FOR 21 BHP. EVERY BIT A CAFÉ RACER. GOOD ON YA, POP.

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PARTNERS IN CRIME/DESIGNAll-new double cradle frame designed by Harris Performance, UKPaioli S.p.A – twin rear shock absorbers

Classic café racer silhouette – Xenophya Design, UK

Sport Demon tyres by PirelliBrembo disc brakes

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ON THE ROYAL ENFIELD CONTINENTAL GT

ENGINE FUEL-INJECTED 535CC, BUILT FOR BURN-UPSTYRES SPORTY, PIRELLIHANDLEBARS OLD SCHOOL, CLIP-ONFOOT RESTS, CONTROLS STRUCTURED FOR A TUCKED-IN, MORE AERODYNAMIC RIDING POSITIONFUEL TANK CLASSIC CAFÉ RACER STYLING, RECESSED FOR A RIDER’S KNEESSEAT BUMP-STOP

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EVERY NEW ROYAL ENFIELD CONTINENTAL GT STARTS ITS JOURNEY AT OUR SHINY NEW FACILITY IN MADRAS, INDIA.

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ROYALENFIELD.COM/CONTINENTALGT

HAILED BY PURISTS.LOVED BY ROCKERS.THE MOST FUN YOU’LL EVER HAVE ON A MOTORCYCLE.

This advertisement may contain third-party trademarks/brandnames and/or copyrighted content used purely in as a descriptive or nominative device in the creative visualisation of this advertisement. The Copyrights/Trade or service marks or brandname are the exclusive properties of their respective owners and the inclusion in this adverstisement of any logo, image, symbols, marks, name, product, process or service does not constitute any association, sponsorship,inducement,encouragement or endorsement of Royal Enfield or any of its products/services by these corporations or beneficial owners of these material. The owners of the mentioned thirdparty brandnames reserve full rights with respect of any copyright or trademark right arising therefrom.

Page 13: Burn-up Book_final

Find your cafè.We’ve built a racer.