burnet woods presentation2
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Slide 1
Oh, the fountain is in the Park?
Conducted by University of Cincinnati MS MarketingOctober 28,2008
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Burnet Woods.. Yeah its just there.
Conducted by University of Cincinnati MS MarketingOctober 28,2008
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Fort Burnet.
Conducted by University of Cincinnati MS MarketingOctober 28,2008
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Its Our Park
Conducted by University of Cincinnati MS MarketingOctober 28,2008
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Discovery and Exploration for Burnet Woods October 28, 2008Understanding the Problem.Starting from the bottom up breaking down each component?
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Discovery and Exploration for Burnet Woods October 28, 2008Setting Objectives.Objective
Understand and identify critical factors to bring Uptown residents to Burnet Woods entertainment event or restaurant.
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Discovery and Exploration for Burnet Woods October 28, 2008Research Methodology.Connected with several UpTown Residents, and were able to block out 1 hours with each person.Fostered a conversation with the consumer to elicit insights into 4 key areasOutside of Home EntertainmentWhat a park means to themExperience/ Perception of BWPerception of UpTown
Gathered as a class to find common insights that could be translated into actionable attributes
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Discovery and Exploration for Burnet Woods October 28, 2008
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Discovery and Exploration for Burnet Woods October 28, 2008
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Discovery and Exploration for Burnet Woods October 28, 2008
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Discovery and Exploration for Burnet Woods October 28, 2008
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Discovery and Exploration for Burnet Woods October 28, 2008SafetySafety can be many things.
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Discovery and Exploration for Burnet Woods October 28, 2008The Little ThingsSignageEducationWhere Am I How do I Get OutAwareness events, stuff to doMap Mall DirectoryCommunicationBurnet Woods in Uptown NewslettersMailing ListsConnection to UC mailings less fearWebsite needs more activityLink to CommunitySignage extend the parkCommunicationLinks with retailersBurnet Woods events as outreachClean Up the Park!Community serviceMonthly Clean up DriveOwnership by different UpTown Communities
AccessNeeds to be WelcomingLandscapingName Where is Burnet Woods?See InDraw InLighting for night time casual diningRevenueVending machines at Band Shelter, Lake, ShelterTaste of Uptown and other events.Art FocusedMovie Night in the ParkEarly morning exercise, meditation, etc.Uptown Consortium playing a roleUC can have major influence with classes, etc.Other UTC players can have major impact with eventsEncourage social (park) responsibility among employeesSocial ResponsibilityThis is everyones backyardSafetyAddress the perception it is reality
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Discovery and Exploration for Burnet Woods October 28, 2008Concepts2 ideas per concept presented in survey in double rotation(never appears in same order in survey; not all concepts appear in each survey)Ruby/Jean Robert Concept (Local fine dining)Unique Chain Concept (e.g. Cheesecake Factory)Local (e.g. Ambar)Park Food (with a Twist)
Things to considerTypeRough idea of kind of foodPrice rangeAmbiance
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