SHANE HEGEMAN, BECKY LEE, MI MAI, & GREG WINKLER | DECEMBER 12, 2011

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TABLE OF CONTENTS

+ WHO WE ARE

+ CURRENT CLIENTS

+ COMPETITIVE ADVANTAGE

+ STUMBLEUPON

+ SITUATIONAL ANALYSIS

+ COMPETITIVE ANALYSIS

+ PROGRAM OBJECTIVES

+ STRATEGIES & TACTICS

+ THE BIG IDEA

+ PROPOSAL

+ CLIENT BENEFITS

+ TARGET AUDIENCE

+ INDUSTRY IMPACT

+ PREDICTIONS

+ MILESTONE TIMELINE

+ IMPLEMENTATION PLAN

+ BUDGET BREAKDOWN

+ PROFITS & BREAKEVEN POINT

+ PROGRAM EVALUATION

+ FINAL THOUGHTS

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SHANE BECKY MI GREG Social Media Coordinator Broadcast Media Coordinator Print Media Coordinator Project Manager

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We Serve Emerging Tech Companies

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+ Knowledgeable We understand your needs

+ Well Connected Large network of clientele

+ Specialized Cyberspace is our domain

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STUMBLEUPON

StumbleUpon, Inc. is a web content

recommendation service provider. The

company enables people to connect and

find relevant and entertaining content

online based on their interests.

+ Innovative &

unique service

+ Still developing

+ Similar to other

online ventures

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SITUATIONAL ANALYSIS

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

+ Unique Sharing Service

+ Large Market Reach

+ Active Community Members

+ Search Engine Potential

+ Content Relevant Promotions

+ Growing Mobile Ad Market

+ Intense Competition

+ Low User Retention Rate

+ New Beta Services

+ Limited Functionalities

+ Lack of Global Reach

+ Cluttered

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COMPETITIVE ANALYSIS

COMPANY Adv (#1)

– [10]

Adv (#2)

– [8]

Adv (#3)

– [6]

Total

4 5 3 98

3 4 4 86

4 5 2 92

5 5 5 120

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PROGRAM OBJECTIVES

1

2

3

Increase purchases by catering to

consumers’ needs & wants.

Integrate knowledge of consumer

preferences with advertising companies.

Modernize the current advertising

market to increase effectiveness.

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STRATEGIES & TACTICS

OBJECTIVE Increase

purchases by

catering to

consumers’

needs &

wants.

STRATEGY Innovate the

method of

advertising to

increase

customer

satisfaction.

TACTIC Specifically

target two

demographic

segments:

Millennials &

Boomers

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STRATEGIES & TACTICS

OBJECTIVE Integrate

knowledge of

consumer

preferences

with

advertising

companies.

STRATEGY Match specific

advertisements

to specific users

based on

interests and

preferences.

TACTIC Utilize

StumbleUpon’s

“Like” and

“Dislike”

buttons to

learn about its

users.

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STRATEGIES & TACTICS

OBJECTIVE Modernize the

current

advertising

market to

increase

effectiveness.

STRATEGY Build a new

platform

structure to

bridge the

advertiser and

consumer

relationship.

TACTIC Analyze user

data to

understand

each

individual’s

interests and

lifestyle.

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THE BIG IDEA

Utilize StumbleUpon’s toolbar

and website interface to

target the specific interests

of users and essentially

convert users into consumers.

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DEFINING SENTIMENT

“Like” StumbleUpon currently

has a toolbar up top that

gives you options to either

“Like”

“Dislike” …or “Dislike” items that the website provides to filter your interests.

The genius part of

about this website,

is that we are able

to LEARN…

What all the users

like and dislike.

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PROPOSAL

We believe StumbleUpon can better utilize it’s toolbar by

following the users’ “Like” and “Dislike” trends in order to better

cater to their preferences.

Our proposal: Sell user preferences information to specific

advertising companies in order to better target StumbleUpon’s

database of potential consumers.

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SHOPPING CARTS

User interface trends are

catered to desired interests

leading to website sponsored

advertiser purchases.

Integrate online shopping carts

into StumbleUpon’s Toolbar

Contact StumbleUpon’s current

Website subscribers to allow specific

advertisement boxes on every single

one of the client’s Website pages

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RATIONALE

This user interface trends

integration will better cater

to the consumers’ desired

interests, ultimately leading

to increased purchases.

Our Company guarantees that if granted this

opportunity to implement our idea, your clients

[Users, Websites, & Sponsors] will create a

firmer foundation for future opportunities &

expansion.

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BENEFITS

If we receive a Greenlight

for this projected pitch, we

guarantee a minimum of

three direct benefits within

the estimated time frame.

Guaranteed more user

interest & involvement.

Better targeted audience

& customer/client

feedback.

A new innovative way of

advertising, marketing, &

customer/client

satisfaction.

1

2

3

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TARGET AUDIENCE

PRIMARY

Millennials Age 18-34

SECONDARY

Boomers Age 35-49

Primary target specifically identifies the

millennial segment who are interested in

Social Media and understand its potential.

Due to the technological

generation gap, secondary

target are people of all ages who

never really “grew-up,” with the

Internet.

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INDUSTRY IMPACT

To gain an accurate estimated growth rate per year in dollars,

we must take a look at the current

Advertising Industry

In 2010, the US spending alone, on

advertising was estimated at more

than $300 Billion US Dollars and

$500 Billion US Dollars worldwide

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PREDICTION

We are looking at increasing

StumbleUpon’s revenue and have

gathered enough user interface

data in order to establish a more

accurate prediction to our impact

on the company.

300% increase in:

+ User

+ Consumer

+ Sponsor

interaction the first 3-5 years

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MILESTONE TIMELINE

0

100

200

300

Y0Y1

Y2Y3

Y4

% User Increase

Other Client

Burning Skies, Inc.

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IMPLEMENTATION PLAN + Pitch our Company Information Background

+ Display our Team Configuration, Structure and overall Work delegations

+ Dive into our Client’s Beneficiary details along with our competitive

edge and approach to begin working.

+ Demonstrate how our company’s hired contractors can and will impact

the current industry.

+ Once Hired begin immediate contact with Advertisement

companies to begin displaying

+ Implement New Technology locating users with specific

interests based on their “Likes” and “Following” patterns

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BUDGET BREAKDOWN

Initial payment in full prior to start of service:

+ Site Review & Consulting : $5,000

+ Viral Content Development & Marketing: $15,000

+ Web Design, Development & Marketing: $22,000

+ Social Media Campaign: $5,000

+ Monthly Retainer Fee (12 months) : $2,000

Total program cost:$71,000

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ESTIMATED PROFITS

Advertising Profit

$10,000 (per month)

Total (per year) : $120,000

Data Offer Profit

$20,000 (per transaction)

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BREAKEVEN POINT

-40000

-30000

-20000

-10000

0

10000

20000

30000

40000

50000

60000

70000

1 2 3 4 5 6 7 8 9 10 11 12

Cashflow

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EVALUATION CRITERIA

1

2

3

The number of members

Level of public

awareness

Advertisement

& sales income

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EVALUATION TOOLS

SURVEYS MEDIA

COVERAGE VIEWERS SALES

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GOALS

1

2

3

The number of members will increase

by 300%.

NCF(net cash flow) will at least double by the

increase of the revenue from advertisement.

ROE will be increased evidently.

Find the notable change of the awareness or

realization of our client’s company, website.

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STUMBLING STATISTICS

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FINAL THOUGHT

This new innovative concept

for specific marketing and

advertising purposes will

forever change the Internet

shopping platform.

This is the future, where the

sky’s the limit. Let us help

you get there!

THANK YOU SHANE HEGEMAN | Social Media Coordinator

BECKY LEE | Broadcast Media Coordinator

MI MAI | Print Media Coordinator

GREG WINKLER | Project Manager