burnley+co deck
TRANSCRIPT
Aligning brand developmentwith business objectives
[MANTRA]
To build brand in!uenceby being culturally relevant
[METHOD]
[METHOD]BUILD A BRAND THAT MATTERS
What counts is not how big the brand is, but how much of a difference the brand makes in the world.
An inEluential brand spreads its products services and ideas further; it endures longer; it magniEies its successes; and it minimizes its failures.
An inEluential brand makes people think, feel and act in new, better ways.
An inEluential brand is motivated by a purpose that stands the test of time.
An inEluential brand is based on a relevant cultural behaviour that the band can address on behalf of the potential customer.
[METHOD]
Company Customer Culture Category
Areas of focus
Combining business development strategiestogether with communication tools
and methodologies
[MASTERY]
[MASTERY]My focus is brand development and communication strategies from an business development perspective. Most organisations treat with their brands as a separate entity from their parent organisations. In most cases, this is a mistake. The organisational strategy is the basis of all business decisions, from HRM, System and Process Management, Financial Resource Management, Research and Development, as well as Marketing and Communications. By focusing on long-‐term communication and brand development strategies based on an organisation’s core values and goals, brands can be tactical and resilient in an ever-‐changing cultural and economic environment, while maintaining their integrity and remaining relevant consistently.
If you are seeking a new way to develop more business, re-‐invent your brand or business, or simply start something new, it’s important to remember that people don't buy what you do; people buy why you do it. Developing the brand that drives people to want your it is the foundation of many of the things you already own or want as an individual or organisation. Let’s Eind a way to discover the Why of your organisation and create success together.
[MOTIVATION]Success for all
Portfolio
[MORE...]
[MEETING]Anthony BurnleyCreative Strategy Consultant
#9 GrifEith Street, Arouca
[email protected]@gmail.com
(868) 727-‐0389linkedin: https://tt.linkedin.com/in/aburnley