burson-marsteller global corporate twitter influence study: telecommunication companies
DESCRIPTION
The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user. You can find the full study results here: http://bur.sn/uWqNTTRANSCRIPT
Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.
THE GLOBAL CORPORATE
Gender and Age of Followers of Telecommunication Companies
452x
2.7xNETWORK SIZE
300AVERAGE TWITTER USER
1100 FOLLOWERS OF TELECOMMUNICATION COMPANIESvs.
STRONGER THAN AVERAGE TWITTER USERS
THEY HAVE A SOCIAL PULL
SCIENCEMOVIES
2.3xmore likely than the average user to be from ATLANTA & DALLAS
COOKINGMUSICSPORTS
TELECOMMUNICATION
PUBLIC SECTOR
HOSPITALITY
FOOD
NEW YORK ATLANTADALLASLOS ANGELES
CHICAGO
1.3x
TRAVEL
TOP FIVE CITIES followers are from
FOLLOWERS OF TELECOMMUNICATION COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN
FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN
more likely than the average user to be from the UNITED STATES
Followers are
Followers are
1.3xof followers are less likely to be aFEMALE
35% of followers are between the ages of 26 AND 35
1.3xmore likely than the average user to be MALE
Followers are
Followers of telecommunication accounts have an average network size 2.7 times larger than the average user
Social pull measures how well followers are connected across social media.
Location, Work and Interests of Followers of Telecommunication Companies
Followers of Telecommunication Companies
TelecommunicationCompanies
Twitter Influence StudyWho is following large global companies on Twitter?
The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of telecommunication companies has approximately 1,100 connections across all social media platforms.