burson-marsteller global corporate twitter influence study
DESCRIPTION
The Global Corporate Twitter Influence Study analyzes the influence and demographics of people following large global companies on Twitter. The research, produced by Burson-Marsteller, a leading global public relations firm, and StatSocial, a leading social media analytics platform, found that individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user.TRANSCRIPT
Methodology
Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.
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Who is following large global companies on Twitter?
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The Followers of Large Global Companies
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Social pull measures how well followers are connected across social media.
The average Twitter user has approximately 300 connections across all social media platforms
Followers of large global companies average 735 connections across all social media platforms
Location and Interests of Followers of Large Global Companies
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Gender and Age of Followers of Large Global Companies
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Follower Profiles Based on Industry
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Automobile Companies
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Followers of Automobile Companies
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They have a high level of income compared to the average and are .8 times less likely than the average user to make less than $50,000.
The average Twitter user has approximately 300 connections across all social media platforms
Followers of automobile companies average 1,573 connections across all social media platforms
Location and Interests of Automobile Followers
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Gender and Age of Automobile Followers
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Energy Companies
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Followers of Energy Companies
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Followers of energy companies have an average network size 1.8 times that of average Twitter users
The average Twitter user has approximately 300 connections across all social media platforms
Followers of energy companies average 734 connections across all social media platforms
Locations, Work and Interests of Followers of Energy Companies
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Gender and Age of Followers of Energy Companies
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Financial Companies
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Followers of Financial Companies
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Followers of financial companies have an average network size 2.4 times that of average Twitter users
The average Twitter user has approximately 300 connections across all social media platforms
Followers of financial companies average 985 connections across all social media platforms
Location, Work and Interests of Followers of Financial Companies
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Gender and Age of Followers of Financial Companies
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Healthcare Companies
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Followers of Healthcare Companies
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Followers of healthcare companies have an average network size 3.9 times that of average Twitter users
The average Twitter user has approximately 300 connections across all social media platforms
Followers of healthcare companies average 1,614 connections across all social media platforms
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Location, Work and Interests of Followers of Healthcare Companies
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Gender and Age of Followers of Healthcare Companies
Retail Companies
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Followers of Retail Companies
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Followers of retail companies have an average network size 2.2 times that of the average Twitter user
The average Twitter user has approximately 300 connections across all social media platforms Followers of retail
companies average 902 connections across all social media platforms
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Location, Work and Interests of Followers of Retail Companies
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Gender and Age of Followers of Retail Companies
Technology Companies
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Followers of Technology Companies
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Followers of technology companies have an average network size 2 times larger than the average user
The average Twitter user has approximately 300 connections across all social media platforms
Followers of technology companies average 815 connections across all social media platforms
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Location, Work and Interests of Followers of Technology Companies
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Gender and Age of Technology Followers
Telecommunication Companies
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Followers of Telecommunication Companies
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Followers of telecommunication accounts have an average network size 2.7 times larger than the average user
The average Twitter user has approximately 300 connections across all social media platforms Followers of
telecommunication companies average 1,100 connections across all social media platforms
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Location, Work and Interests of Followers of Telecommunication Companies
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Gender and Age of Followers of Telecommunication Companies