burton urban rhet presentation

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Fort Worth Convention Center Renovation 2013 Proposal Innovative Technology Transformation

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Fort Worth Convention Center Renovation 2013 Proposal• Innovative Technology Transformation

Identified Problem Not Enough Space 30,000 Sq. Ft.

Ballroom needed Meeting Rooms

needed. Functionality of

Arena should accommodate different types of events

Need competitiveness with other cities

45 year-old building

Identified Solution Multi-Use Facility Expand use Multiple type of

events Multiple audiences Clustering force Innovation

Site Overview/Description Arena looks like

space ship, similar to Star Trek Enterprise with round arena with extended exhibit hall.

3 main entrances Small Concourse Dated arena facad Horseshoe seating

style Speaker cluster Spot lights

Proposed Changes Electronically

operated curtains lowered from ceiling covering upper deck seating

Steel tension grid with positional LED stage lighting and sound system

Flying canopy can be raised and lowered to create faux ceiling

Suspended decorative elements

Versatile space created from blank canvas

Hotel Supply and Demand

Address Costs Estimated at

$600,000 based on 26,960 sq. ft. arena

Modeled after Long Beach design for 45000 sq. ft. arena at $1 million plus additions totaling $7 million.

Hotel Tax Revenue Partnership with

THR Federal Community

Block Grants

Dimensions of Urban Design Social Dimension

Access/flow Perceptual

Dimension Sensory stimuli Sense of place

Functional Dimension

Flexibility Serves multiple

purposes Connection

Conclusion Critics claim Band-

Aid. Rebuttal: solves

issues of space and functionality

Critics argue – pouring money into old unused facility

Rebuttal: It will increase traffic flow and income

Critics claim temporal fix.

Rebuttal: long-terms effects of providing space for different venues – bring new life to arena/city