Operations Analysis Project

Presented ByGrant Biniasz • Sherilyn Bogatz

Leah Campbell • Bryan Cotter • Matt Ellis Curtis Goodman • Lori Johnson

The Ultimate SurfingCompany

“Rip Curl is a company for, and about, the Crew on the Search. The products we make, the events we run, the riders we support and the people we reach globally are all part of the Search that Rip Curl is on.”

RIP CURL5 PHASE

BOARDSHORT

PRODUCT

DEVELOPMENT

PROCESS

PLANNING

CONCEPTDESIGN

DETAIL DESIGN

TESTING &MARKETREVIEW

PRODUCTIONRAMP-UP

VOICE OF THE CUSTOMER

RECOMMENDATIONS

Logistics: Inbound

• Products received from:– India– China– Compton

Logistics: Inbound

• Quality Check• Bottleneck• Overstock• Boxes Stored in

Warehouse

• FOB• Containers• Paperwork• Receiving Team

Logistics: Outbound

• Number of SKU’s versus product volume• Managing Demand• Goal to ship on start date

Logistics: Outbound

• Scanning• Turnkey• SDQ

Layout

• Shipping and Receiving are located on the ground level

• Location of merchandise from Shipping and Receiving in relation to demand

L A Y O U T

Why?

50,000 sqft Capacity

30,000 sqft Capacity

Batch Shop

Made to Stock

Increased Ops Budget

More Skus Than Competition

“Demand Layout”

Demand Bins

“Demand Layout”

Overstock

“Demand Layout”

Rip Curl Girl

“Demand Layout”

Wetsuits

Inventory Efficiency Laid Out

AS 400 ComputerGABZ Software

Inventory Efficiency Laid Out

Telxon System

Inventory Efficiency Laid Out

S/R1

3

2

4

Internal Logistics

• Rail System

Internal Logistics

• Roller Ramps

Two Types of Orders

• Booking order

• At-once order

Yes

No

Order is Placed

Pick Ticket Written

Pick Ticket Placed in File

Order Put in System

Items Shipped Items Picked From

Warehouse

Are All Items

Available?

Customer Service Process

Customer Service:Art vs. Science

Benjamin Franklin “discovers” electricity

Order Picking

• Pick Ticket– Identifies product aisle & section– Integrated with RF Scanners– “Navigates” the picker through the

warehouse

Order Packing

• Value Added Services– Specialty hangers– Customer-specific price tags

• “Pack by store”• Store direct quantities (SDQ)

The End of the Road

• Retail Outlets