business 343: introduction to marketing secondary research skills and resources spring 2012 jenna...
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BUSINESS 343: INTRODUCTION TO MARKETING
SECONDARY RESEARCH SKILLS AND RESOURCES
Spring 2012
Jenna WalshBusiness Librarian (Surrey Campus)[email protected]
Why I’m here …
To save you time spent on research To talk about research strategies and
resources
Agenda
Our agenda will roughly follow your handout:
A. Identifying likely publishersB. Sample resourcesC. Library guides
Identify likely publishers
Brainstorming:
Why should you be a bit disappointed if I handed you a report that answered all of your questions perfectly?
Finding the “perfect” informationOften, you won’t be able to find exactly
what you want for your assignment.
Some of the information you’d like to find won’t be available or it will be decidedly imperfect.
If X doesn’t seem to be available, what other information would help you to determine X?
Library guides
There are a variety of SFU Library research guides available to you, including …
Market Research International Market Research Company Information Industry Surveys
Finding Library guides
From the Library’s homepage, you can find the guides like this …
Sample Resources
From your assignment …
III. Evidence to Support the viability of your innovative product. Find and present one piece of good information from each of the three following sources:
1. A "report" from the Passport GMID database
2. Numbers: Quantitative / Statistical Data from one of these sources: World Development Indicators UNDATA Passport GMID Economist Intelligence Unit
3. Anything from any other source. Refer to the Library website, "International Marketing Guide" as a starting point, especially section 4.1.2: Web Guides.
Sample Resources
From your assignment …
III. Evidence to Support the viability of your innovative product. Find and present one piece of good information from each of the three following sources:
1. A "report" from the Passport GMID database
2. Numbers: Quantitative / Statistical Data from one of these sources: World Development Indicators UNDATA Passport GMID Economist Intelligence Unit
3. Anything from any other source. Refer to the Library website, "International Marketing Guide" as a starting point, especially section 4.1.2: Web Guides.
Sample Resources
From your assignment …
III. Evidence to Support the viability of your innovative product. Find and present one piece of good information from each of the three following sources:
1. A "report" from the Passport GMID database
2. Numbers: Quantitative / Statistical Data from one of these sources: World Development Indicators UNDATA Passport GMID Economist Intelligence Unit
3. Anything from any other source. Refer to the Library website, "International Marketing Guide" as a starting point, especially section 4.1.2: Web Guides.
Getting Help
Getting Help
Ask anyone at the reference desk in any of the three campus libraries
Use our Ask a Librarian services (via the Library home page) to contact a librarian (by phone, IM, or email).
Contact : Jenna [email protected]
Class? Due Date? Where have you searched? How have you searched? Found anything close to what you need?