business 478 sheppard strategystrategy. bus. 478 / 2012-3 phone 778-782-4918 e-mail...
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Business 478 Business 478 SheppardSheppard
Business 478 Business 478 SheppardSheppard
StrategyStrategyStrategyStrategy
Bus. 478 / 2012-3Bus. 478 / 2012-3
PHONE 778-782-4918 PHONE 778-782-4918 E-MAIL [email protected] E-MAIL [email protected] NOTES NOTES http://www.sfu.ca/~sheppard/index.htmlhttp://www.sfu.ca/~sheppard/index.html
OFFICE WMC 4387OFFICE WMC 4387 HOURS HOURS Wed. 12:40 – 1:20, Fri. 12:40 – 1:20Wed. 12:40 – 1:20, Fri. 12:40 – 1:20
& by Appointment& by Appointment Contact me in person, by phone or Contact me in person, by phone or
E-mail & we E-mail & we’’ll set-up an appt.ll set-up an appt.
TITLE:TITLE: Administrative PolicyAdministrative Policy
PREREQ: CPREREQ: Core & 90 creditsore & 90 credits
INSTRUCTOR: INSTRUCTOR: Jerry SheppardJerry Sheppard
0-2© 2010 by J. Sheppard
Hitt, Ireland, Hoskisson, Rowe & Sheppard Hitt, Ireland, Hoskisson, Rowe & Sheppard
TEXTSTEXTSHitt, Ireland, Hoskisson, Rowe & SheppardHitt, Ireland, Hoskisson, Rowe & Sheppard
Strategic ManagementStrategic Management:: Competitiveness & Globalization, Competitiveness & Globalization, Concepts & CasesConcepts & Cases 33rdrd Canadian Ed. Canadian Ed.
© © Nelson (2009).Nelson (2009). 0-3
Course DescriptionCourse Description
• Goal: enhance your ability to Goal: enhance your ability to insightfullyinsightfully developdevelop, , articulatearticulate, , implementimplement a strategya strategy..
• Coverage: strategic mgmt. process: Coverage: strategic mgmt. process: – i.e. strategy formulation and implementation.i.e. strategy formulation and implementation.
• Case studies, will support lecture & discussion Case studies, will support lecture & discussion of course topics.of course topics.
+ Provide you with an intro. to B. Pol.Provide you with an intro. to B. Pol.
0-4© 2010 by J. Sheppard
GRADINGGRADING
Group Grade (26%)Group Grade (26%) 12% Written Analysis12% Written Analysis 14% Case Presentation 14% Case Presentation
Individual Grade (74%)Individual Grade (74%) 30% Individual Paper% Individual Paper 25% Midterm25% Midterm 14% Participation 14% Participation 5% Contribution to group (5 X 1% each)5% Contribution to group (5 X 1% each)
( more on this when I ( more on this when I get to the grading sheets )get to the grading sheets )
0-5© 2010 by J. Sheppard
Group Selection Form Group Selection Form (Top)(Top)
NameName Student ID #Student ID # TitleTitle ConcentrationConcentration
CEOCEO
COOCOO
CMOCMO
CFOCFO
(CHR)(CHR)
B. GatesB. Gates 99301-123499301-1234 MarketingMarketing
A. GroveA. Grove 99302-123499302-1234 Mgmt.ScienceMgmt.Science
P. KivesP. Kives 20001-123420001-1234 MarketingMarketing
M. MilkinM. Milkin 20001-567820001-5678 FinanceFinance
M. WexlerM. Wexler 20002-123420002-1234 H.R.M.H.R.M.
© 2010 by J. Sheppard
Class AssignmentsClass Assignments (The Basics)(The Basics)
WeekWeek Topic Topic Detail, Cases, Detail, Cases, PresentationsPresentations ChaptersChaptersWeek 1 Overview Strat. Mgmt. & Competitiveness Text Ch. 1
Case ChapterJan. 7
Week 2 Performance Review on Performance (Scan) Text Ch. 2
Jan. 14 External Enviro. Enviro. Ind. & Comp. Analysis Text Ch. 3
Week 3 Internal Enviro. Res., Capabilities, Core Comp.s Text Ch. 4
Jan. 21 Bus. Level Strat. Porter’s Gen. Bus. Level Strat. Text Ch. 5
Week 4
Jan. 28 Corp. Level Strat.
Text Ch. 6 & 7Comp. Dynamics Comp. responses, 1st, 2nd mover
Diversification, Vert. Integration
0-7© 2010 by J. Sheppard
Class AssignmentsClass Assignments (Applications(Applications11))
Week 6Week 6 CooperativeCooperative StratStrat.. Corp. Level & Entry StrategiesCorp. Level & Entry Strategies Text Ch 10Text Ch 10
Feb. 11Feb. 11 Case: Target StoresCase: Target Stores Case 28Case 28
Week Topic Detail, Cases, Presentations Chapters
Week 7Week 7 MIDTERMMIDTERM
Feb. 25Feb. 25
Week 5Week 5 Restructuring & Restructuring & Mergers,Mergers, Downsize / Corp.Downsize / Corp. && EntryEntry TextText Ch.Ch. 88 &&
99Feb. 4Feb. 4 HandoutHandoutCase: Keating Inc.Case: Keating Inc. International StratInternational Strat
Week 8Week 8 Corp. GovernanceCorp. Governance Text Ch. 11Text Ch. 11
Mar. 4Mar. 4 Case: Interbrew-AMBEVCase: Interbrew-AMBEV
Corp.GovernanceCorp.Governance
Case 19Case 19
0-8© 2010 by J. Sheppard
WeekWeek Topic Topic Detail, Cases, Detail, Cases, PresentationsPresentations ChaptersChaptersWeek 9Week 9 Corporate Control,Corporate Control, Corp.Corp. controlcontrol && rewardreward systemssystems Ch. 12 Ch. 12
Mar. 11Mar. 11 Structure,Structure,
RewardsRewardsAssigned Case:Assigned Case: Ryan AirRyan Air Case 26Case 26
Week 10Week 10 StrategicStrategic Strategic LeadershipStrategic Leadership Text Ch. 13Text Ch. 13
Mar. 18Mar. 18 LeadershipLeadership Case: Nucor in 2005Case: Nucor in 2005 Case 24Case 24
Class AssignmentsClass Assignments (Applications(Applications22))
© 2010 by J. Sheppard
Wk. 11-13Wk. 11-13 EntrepreneurshipEntrepreneurship Entrepreneurship & InnovationEntrepreneurship & Innovation Text Ch. 14Text Ch. 14
Mar 25Mar 25 PresentationsPresentations Cases: Act… E.Coast… ChoiceCases: Act… E.Coast… Choice Cases 1,12,…Cases 1,12,…
Apr. 1Apr. 1 PresentationsPresentations Cases: Haier,LCases: Haier,L’’Oreal, ChoiceOreal, Choice Cases 17,20..Cases 17,20..
Apr. 8Apr. 8 PresentationsPresentations Cases: Nintendo,YMCA,ChoiceCases: Nintendo,YMCA,Choice CaseCase 22,30, …22,30, …
Group Selection FormGroup Selection Form (bottom)(bottom)
33
11
22
Rank Rank (1=most favored)(1=most favored)
Present on Present on WeekWeek CASE #CASE # CASE NameCASE Name
1111 1:1: Activplant
1111 12: 12: East Coast Trail
1111 Your Independent Choice
1212 17:17: Haier
1212 20:20: L’Oréal’s Business Strategy
1212 Your Independent Choice
1313 22:22: Nintendo Wii
1313 30:30: YMCA London
This is due Jan 21, 2011 This is due Jan 21, 2011
1313 Your Independent Choice
Grade for Strategic AnalysesGrade for Strategic Analyses
SUBHEADINGS! 3.0 3.3 Include Corp. Philosophy and stakeholder analysis. .
3.0 3.5 General External Environment & Porter’s Industry Environments .
3.3 3.3 Subheadings. Including explaining the firm’s core competences (VRIO) .
3.3 3.5 Subhead.s. Incl. Business, Corp., International & Co-op. Strategies .
3.5 3.5 How Strengths match the Opportunities & how the weaknesses match the threats. .
3.5 3.5 Create criteria & alternatives, evaluate & recommend something. .
3.3 3.4 State an action plan & needed structural & control changes that may be required. .
3.35 Average
Section of report Grade range is 0.0 –4.3
Mission, Objectives, Goals, Stakeholders
Resources, Capabilities / Core Competencies
General & Industry Environment
Bus., Corp., Interna-tional & Co-op. Strat.s
Synthesis
Criteria, Evaluation & Recommendation
Average
Form
Content
Implementation
0-11© 2010 by J. Sheppard
Group Member GradesGroup Member GradesGroup Name: ________________
Grade range is 0.0 - 4.3.
Fill in only the column that applies to your group
Title 4 Person Group
Comments
CEO:
COO:
CMO:
CFO:
CHR:
Total: 12.4
3.7 OK
3.5 So-So
3.8 Good!
1.4 zzzzz
This is due April 8, 2011
0-12© 2010 by J. Sheppard
Self Evaluation
This is due April 8, 2011
STUDENT INPUT FOR CLASS Name _______________________ PARTICIPATION GRADE (Due last Class) Student # _______________________
General attendance A+ A A- B+ B B- C+ C C- D F (Missed Classes)
Comments: I missed because of a flood at my house.
On-time attendance A+ A A- B+ B B- C+ C C- D F (Late Classes)
Comments: ______________________________________
Minutes of Sleep or A+ A A- B+ B B- C+ C C- D F Newspaper Reading
Comments: ______________________________________
Contribution A+ A A- B+ B B- C+ C C- D F Quantity
Comments: I said an incredibly enormous amount.
Contribution A+ A A- B+ B B- C+ C C- D F Quality
Comments: What I said was not all that informative.
Other (Specify) A+ A A- B+ B B- C+ C C- D F
Comments: ______________________________________
Other (Specify) A+ A A- B+ B B- C+ C C- D F
Comments: ______________________________________
0-13© 2010 by J. Sheppard
0-14© 2010 by J. Sheppard