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TThhee OORRAANNGGEE IINNDDEEPPEENNDDEENNTT

APRIL 2015

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Who We Are

The Orange Independent has long been the

official newspaper of the Independent

Orange Institution, keeping successive

generations informed and inspired as well

as promoting our message to the outside

world.

In 2014 we launched a revamped Orange

Independent, with a new template

guaranteeing a more professional, full

colour publication, as well as a website

and suite of social media platforms,

making a truly digital newspaper.

Our research showed that our message

and indeed yours is best delivered online,

with a mix of traditional print copy paper

and an exciting new online edition. We

offer you the chance to share this

opportunity.

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The Editorial team are pleased to offer you the first opportunity to contribute or to

advertise in our new look national publication. It will allow your party, organisation

or business to penetrate markets no other medium can reach.

The innovative multi-media platform will allow your message to reach audiences no

other similar publication can. It will be carried in a hard copy full colour print

edition, as well as our website and full suite of social media sites. You can opt for

static advertisements or live feed social media marketing options.

The publication will carry news, and current affairs as well as articles and other

feature pieces. Your contributions can either be in article format or traditional

adverts.

The range of options offered competes with any of the local or regional daily

newspapers at a fraction of the cost. However our main benefit remains the fact that

we reach a unique audience, which has traditionally been difficult to access and

influence.

The newspaper offers unique access to the Orange

community, in particular and the Protestant, Unionist,

Loyalist (PUL) Community in general. Many

members of that community have barriers to using

mainstream media, and find our publication more

accessible. As a result we have a vision to inform and

inspire a new generation, and with your help we hope

to include you in that project.

All modern media relies upon advertising revenue and we wish to develop our

audience and appeal with the revenue from this advertising outreach initiative. In

turn this will increase the impact of your adverts. Therefore we see our advertisers

as partners, and sponsors and our readers will too, which generates brand loyalty or

personal marketing through referrals.

TOGETHER WE WILL BE SEEN AND HEARD

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BENEFITS OF ADVERTISING WITH US

We will ensure that you reach a target audience that no

mainstream media will. It will reach not only our members,

their families and friends but the wider Orange and PUL

community.

Our influence extends through our members whose

faith and activism have led them to roles of leadership

and influence in various faith based organisations,

community groups and cultural organisations. Our

readership has always taken a leadership role in

society and will act as opinion formers and honest

brokers making them ideal conduits for your

marketing messages.

From Orange Banners to Advertising Banners it is

undeniable that Orangeism has always been able to

attract publicity. Few other organisations or brands

attract the same media interest in Northern Ireland,

and while we are the first to admit it is not always

positive we believe that in the changed times we have

all experienced over the last decade that this is a

marketing opportunity you cannot miss.

Already companies and brands have realised that

organisations which reach sections of the community not

easily accessed by traditional marketing are ideal

partners to work with. The loyalty and support of their

constituencies and the trust and relevance the

organisations have in their communities is a vital asset

now being understood by marketers. One example of

this is the widespread sponsorship enjoyed by the GAA,

an organisation which is clearly single identity and

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considered partisan by large sections of the other community. Yet sponsors and

advertisers have been rushing to work with them in a range of advertising and

sponsorship deals.

With the ethos of a community newspaper we have a national and international

readership which stretches far beyond our membership. The benefits of our multi-

media platform offer you the best coverage available for the cost.

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We aim to work with you to deliver the best possible results when you advertise

with us. We aim to grow our readership just as you aim to grow you business and

together we will be seen and heard.

Our team of volunteers design, edit and produce the newsletter in their own time,

and this ensures we will always beat competitors in price and in dedication. Our

innovative digital media approach already places us above many of our longer

established competitors and allows us to reach international audiences never before

possible.

We offer an advertising package which includes not only inclusion in the hard copy

print edition but online content too to reach your desired audience.

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Now for the Rest

Now you have seen our best offer lets looks at the rest. Before you make your mind

up lets have a look at just what the competition offer and how much that will cost.

We do not aim to compete with mainstream media except in cost, where we

guarantee greater impact in the sectors you need to reach per pound spent. We have

looked the average cost across local, regional and national newspapers as well as

popular magazines and found staggering quotes for advertising. We can beat these

prices and promise not only one option such as print copy but FIVE platforms for

your message. Our print edition will be carried with advertisements on our website,

and fed directly onto a range of social media outlets with Facebook and Twitter

guaranteed, and finally it will feature on the ‘ISSUU’ online publishing site. No other

Northern Ireland advertising option offer guarantees such comprehensive channels

for your message.

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In comparison we offer FIVE different advertising platforms for your message to

reach a unique audience as well as the world wide potential of the internet. We are

the first newspaper in Northern Ireland to use new online publishing formats. With

over 21 million publications, ISSUU is the fastest growing digital publishing

platform in the world used by 85 Million avid readers every month.

Print Newspaper

Online Edition

Facebook

Twitter

ISSUU online

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ADVERT SIZE Price Discount

price

Annual

offer

Double Page

Spread

£ 250 £200 £150*

*Per ad per 4 editions in

2015

Full Page £150 £120 £100 *

Half Page £90 £70 £60 *

Quarter Page £50 £40 £30 *

Business Card £25 £20 £15 *

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Designing your advertisement shouldn’t be difficult,

and in order to offer you the best prices and the exact

look you want we offer the option to design your

own. We can have our in-house design team begin

from scratch and produce the advert you want.

However you may have one already. Therefore unlike

other advertisers we will simply reproduce what you

would like to see in our publication.

Instead we offer a simple step by step guide to

designing the perfect business card advert which

says all you need to say for £20. It’s really as simple

as snap and send- we will do the rest.

First put a little thought into

what information you would like to include. The chances are

you have already done this and have business cards already

printed. If you are happy they have all your up-to-date

information, you’re ready to go.

Just snap it, take as good a picture as you can and

send it to us in as high a resolution JPEG, as

possible. What you see is what you will get, if you

want to use the same easy design option for a

larger size advert all we need to do is make sure it

will reproduce at a larger size.

Our special introductory offer is on top of the 20% reduction we are offering an

annual inclusion in all our print and online editions for 2015 at the amazing price of

£60, with the offer extended across 2015 and 2016 for only £50 per year if you

subscribe now. Any artwork or graphic design will add to the cost and if required

please email us your ideas.

BBUUSSIINNEESSSS

CCAARRDD AADDSS

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To reach a unique audience using a multi-media digital

newspaper platform

Cost effective and quality guaranteed.

Friendly and professional range of services from a team of

volunteers.

Range of advertising options with a Step by Step Guide to

producing the message you want.

Opportunity to partner with us as we grow together.

Check us out online

https://orangeindependent.wordpress.com

tthheeoorraannggeeiinnddeeppeennddeenntt@@ggmmaaiill..ccoomm