2014 Media Kitwww.businessadvisermagazine.com

Dear Advertiser,First let me thank you for your continued support, we hope to establish Business Adviser Magazine as the sin-gle most important resource for business owners in the Rio Grande Valley. Our vision is to create a brand that would stand for everything business and support busi-ness owners with everything they require outside of their core disciplines.

This magazine is the result of an ongoing demand for a reputable, responsible source for business knowledge and advise. The business world can be a scary place, with tough decisions to make and a tough road to suc-cess. We plan to ease these situations by providing an online and offline publication that will guide business owners of every level in their ventures. Our team con-sists of knowledgable entrepreneurs that eat, breathe and live business.

With a dedicated panel of industry experts and a hands-on approach to answering business related questions, Business Adviser Magazine helps business owners stay

ahead of the competition and empower them into suc-cess. Our mission is to inspire the entrepreneurial spirit and foster business growth by providing the resources needed for business owners to prosper. I personally invite you to join Business Adviser Magazine. We are sure that your business will benefit greatly from the exposure gen-erated in this publication, building brand equity and estab-lishing you as an industry authority.

Sincerely,

Andrew Yoo, CEO & Presidentandrew@businessadvisermagazine.com

LETTER FROM THE CEO

OUR LEADERSHIP

ANDREW YOO Andrew Yoo is a successful entrepreneur with over 20 years experience in business. His current largest venture is Business Payment Systems, a 12 year old company that provides merchant services to over 4,000 local businesses.

“The greatest want of the world is the want of men-men who will not be bought or sold; men who in their inmost souls are true and honest; men who do not fear to call sin by its right name; men whose conscience is as true to duty as the needle to the pole; men who will stand for the right though the heavens fall.” - Ellen White

MAGGIE YOO Maggie Yoo comes to Business Adviser Magazine with over 20 years experience in the area of business management. . As Vice President of Business Payment System, she oversees the business development department, which has grown to a network of over 4,000 merchants.

“And whatever you do, do it heartily, as to the Lord and not to men,” - Colossians 3:23

JOHN AMOUR John Amour is a Columbus, Texas native who has successfully operated various businesses over the years. His professional golf career and business intuition resulted in the formation of ST Golf and Tag-T, a golf tournament company in Mexico and U.S.

“Trust in the Lord with all your heart, and lean not on your own understanding.” - Proverbs 3:5-6

Oriol ZertucheA serial entrepreneur, Oriol’s path began at the early age of 12, garnering a reputation as a successful web developer and entrepreneur. He successfully operates two business maga-zines and his main venture, CODESM a company specialized in technology and marketing.

“Chase the vision, not the money, the money will end up following you.”

With over 50 years of combined business experience, the people be-

hind Business Advisor Magazine understand the constant struggles

and opportunities business owners face. Their vision was to create an

all-encompassing business resource to foster growth and success in

the local business community.

EducationBusiness Adviser Magazine is geared towards small business owners who want to grow their business and increase brand visibility in the Rio Grande Valley area. Our goal is to educate business owners in the community and encourage economic development and prosperity in our region.

DesignOur magazine features a high quality, sophisticated design aesthetic not normally seen in local business publications. When you advertise with Business Ad-viser Magazine, your company gets the instant cred-ibility that comes with a respected professional busi-ness magazine.

Editorial Overview

FeaturesThe articles in Business Adviser Magazine cover a wide range of topics relevant to many different in-dustries. Our focus areas include leadership, man-agement, organizational change, business strategy, marketing, operations, finance, and information for local businesses.

ReachWhen you advertise with Business Adviser Magazine, you can reach thousands of industry professionals in the Rio Grande Valley. As an added bonus, when you purchase an advertisement in our magazine, you’re supporting business growth and education in our re-gion.

Magazine DISTRIBUTION

Printed Magazines

Direct Mailed to business

owners

Online magazines are sent via

email

Total e-magazine

views

5000 1000+ 3000 6500

@

Business Adviser Magazine gets distributed in highly targeted distribution points. These loca-tions have shown a higher-than-usual influx of business owners as well as a premium status. A large portion of the magazines are distrib-uted in this manner. Every month, about 1,000-1,500 magazines are mailed directly to business owners. This allows for a direct approach to the targeted audience and ensures exposure.

AUDIENCE PROFILE

29% more likely to have bonds,

stocks or mutual funds

41% more likely to have a

second home

43% have a household income

of $100K or higher

62% have investments

HOUSEHOLDSmall-business owners tend to come from traditional households - one in which there is a male head of household who is married with children. This contrasts with the popular view of a small-business owner as a younger or single entrepreneur. The national average head of household age of a small-business owner is 50 years old.

Small-business owners’ households as compared with national averages

+50%

+40%

+30%

+20%

+10%

National Average

Married

Small-Business Owner

General Population

Male head of household

Children Homeowners

Traditional households

AUDIENCE PROFILE

AFLUENCESmall-business owners are wealthier than the general population, with 69 percent more likely to belong to affluent suburbia. Small-business owners have an average income of $71,690, which is 21 percent higher than that of the U.S. population at $59,378.

A look at the percentage of small-business owners per decile

20%

15%

10%

5%

0%1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th

Small-Business Owner

General Population

Highest Wealth deciles Lowest

Where the wealth lies

Median household income is

$88,81226% HIGHER

than the country median

45%more likely to have a household

income of

$150,000+

more likely to own a home valued at

$1 MILLION or higher

41%

Understanding today’s business owner is vi-tal to any marketing campaign. Business Ad-viser Magazine is a publication exclusively for business owners and entrepreneurs. In print and electronic media, Business Ad-viser Magazine provides marketing results by connecting you with high-quality buyers, giving you a unique targeted B2B advertising opportunity.

Page Peel Banner Option Business Adviser Digital offers Page Peel ads, a new and exciting way to advertise online. When a visitor clicks on the small teaser image in the upper right corner of the screen, the page peels open to reveal the full ad. Page Peel ads are non-intrusive and only use a small amount of space when folded. Since it’s a new ad format, it arouses user interest, resulting in more clicks. Page Peel is a fantastic marketing tool that can bring high quality traffic to your website.

Business Adviser Digital

Business owners go to businessadvisermagazine.com to get the latest local business news and information. Our mobile friendly website features continuous news updates, social me-dia integration, email marketing to over 3,000 local business owners, and a searchable database of businesses in the Rio Grande Valley.

Social Media connections

1000+ Views per month

8000

Homepage Banner - 460x60pxWe also offer traditional homepage ads that give your company instant exposure. Homepage banner ads are the most viewed ads on the entire site.

Mobile App Coming Soon

Homepage Banner Features

◆ Weekly newsletters.◆ Continuous news updates.◆ A mobile friendly interface.◆ 1000+ social media connections.

And we offer moreSmart Mobile Advertising Mobile advertising is one of the most effective and cost efficient forms of outdoor advertising available. Smart Cars tend to get a lot of attention on the road because they are so unique. Boost your local name recognition by placing your company logo on one of our three Smart Mobile Billboards. Our Smart Cars drive 25,000 miles per year in the Rio Grande Valley, giving you tons of exposure. In a competitive economy, Smart Car mobile advertising is a great way to promote your business and create customer awareness.

Networking Opportunities In 2014, Business Adviser Magazine will host a quar-terly networking event for advertisers. Participants will receive a booth to display their range of products and services. Best of all, you will get the opportunity to meet other successful entrepreneurs and business owners in the Rio Grande Valley area. It’s an amazing opportunity to make new connections and promote your business.

Full PageSpread

ADVERTISING RATES

DESCRIPTION

FRONT COVERSPREADFULL PAGEPREMIUM PAGEBACK COVERSPONSORED ARTICLE

AD SIZE

8.75” X 11.25”11.25” X 17.25”8.75” X 11.25”8.75” X 11.25”8.75” X 11.25”

1 ISSUE

$3500$2000$1200$1600$2500$800

3 ISSUES

-NA-$1800$1000$1400-NA-$600

6 ISSUES

-NA-$1600$800$1200-NA-$400

When you purchase a full-page advertisement in Business Adviser Magazine, you get a high quality advertisement that reaches thousands of locals in the Rio Grande Valley. Business Adviser Digital offers the best in online ad-vertising with homepage banners, Page Peel ads, social media integration, and email mar-keting. Give your business additional expo-sure at our quarterly networking events or with one of our Smart Mobile Billboards.

4 Reasons to Advertisewith Business Adviser

AccessIf you want a connection with Valley business, you have to be connected to Business Adviser. Business Adviser reaches 89% of all Valley businesses with 50 employees or more.

1 Premium DemographicsNo other local publication delivers Valley’s elite executive audience better.

Engaged ReadersBusiness Adviser readers spend more than 35 minutes with an issue, and our web visitors and e-newsletter subscribers tell us our digital products are a great resource for Valley business news and information.

Improve Your BrandMagazine advertising ranks as the #1 way to in boost a company’s brand favorability, and 65% of purchase intent can be attributed to magazine advertising.

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Contact information

In print, online, and in person, nobody con-nects the people, issues and ideas within

valley business owners like Business Adviser.

www.businessadvisermagazine.com