[business agility] - building the right thing and building it right

© 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission.

Business AgilityBuilding the Right Thing & Building it Right!

Atlanta - 2nd September 2015

From continuous delivery to customer development


h: 1m w: 22kg a: 5 cir: 12 cm


THE PROBLEM OF UNCERTAINTY


From uncertainty to opportunityFUTURE

UNCERTAINTY

PRODUCT / SERVICEUNCERTAINTY

FEATUREUNCERTAINTY

DESIGNUNCERTAINTY

ENGINEERINGUNCERTAINTY

WELL-UNDERSTOOD OPPORTUNITY

LATENT UNTAPPED OPPORTUNITY

© 2015 ThoughtWorks, Inc. All rights reserved. Do not distribute without permission. 13

business model

product/ service

engineering


Dealing with future uncertainty


“It must be a marketing problem...”


A new product lifecycle

Scale

Productmarket fit

Problemsolution fit Value

Growth

Scale up/out


CUSTOMERDISCOVERY


Innovation starts herevision, strategy, business goals

ideation

portfolio of ideas

selected experiments:

pivot

fold double down


CUSTOMERVALIDATION


The Feedback Loop


BUILD ANDMEASURE


Continuous Integration Integration early and often.

Everyone checks into trunk at least once a day.


0!

300!

600!

900!

1200!

pain

time

Bring the pain forward.

eager vs. late


Continuous

Integration Integration early and often.

Everyone checks into trunk at least once a day.

Deployment

Deploy as the final stage of continuous integration.

Delivery Software is always in a deployable state.


Agile 101


Continuous Delivery

business needs > operational constraints


Continuous Delivery Metricslead time

cycle time

the time between the initiation and completion of a production process.

the total elapsed time to move a unit of work from the beginning to the end of a physical process


Define your hypotheses

Productmarket fit

Problemsolution fit

I believe [target market] will [take this action / use this solution] for [this reason].

growth hypothesis

value hypothesis


Validate your assumptions


Build a minimum viable product (MVP)


“Hey we released a wheel…”


Release minimum marketable features


Design continuously

minimum marketable

features

user feedback > <


Continuous Integration

machinery


Continuous Integration


versioncontrol

continuous integrationserver


versioncontrol

continuous integrationserver

everyone commits

to trunk at least

once a day


Feature Branching


Feature Branching

merge ambush!

copy/paste reuse !!


Continuous Integration removes the pain…

trunk-based development


[featureToggles]wobblyFoobars: trueflightyForkHandles: false

Config File

<toggle name=wobblyFoobars> ... various UI elements</toggle>

some.jsp

forkHandle = (featureConfig.isOn(‘flightlyForkHandles)) ? new FlightyForkHander(aCandle) : new ForkHandler(aCandle)

other.java

feature toggles


Canary Releasing


reduce risk of release

multi-variant testing

performance testing

canary releasing


Evolutionary Architecture

production

Components are deployed.

Features are released.

Applications consist of routing.


Evolutionary Architecture

production

Dis-integrate services that

monitoring shows are no longer used


LEARN


Focus on customer outcomes

verify

validate


Focus on the “one metric that matters”

Scale

Productmarket fit

Problemsolution fit

$ % #


Closing the loop


ALIGN


Cross-functional Teams

Build Faster Learn Faster

Measure Faster

mature DevOps incremental deployment

optimize cycle-time testing pyramid

evolutionary architecture emergent design

just-in-time scaling

customer development value hypotheses growth hypotheses product owner accountability cross-functional teams customer interviews customer archetypes / personas

continuous delivery clear product owner

split tests defined metrics usability tests

real-time alerting / monitoring


Continuous alignment


Recap

Software as a strategic advantage

? ! new product lifecycle


Questions?

Continuous Improvement

New Product Innovation

Enterprise Innovation


Thank youthoughtworks.com

Randy Pilkenton Principal M: 678.777.7530 [email protected] Derek Johnson Principal M: 404.245.7020 [email protected]