business agility using corticon brms

Copyright 2015 JKT Ltd. All Rights Reserved.

1

*Content sourced from Progress Software Corporation

CORTICON Business Rule Management System

Agenda

1. Introduction to Business Rules Management What is Business Rule Management?

Traditional vs Modern Approach

BRMS CAN DOs and CANNOT DOs

2. Corticon BRMS Model Driven Development

Guaranteed Rules Integrity

DeTi Engine Advantage

3. Corticon Demonstration Sky Diver

Retail

4. Corticon Use Cases

2 Copyright 2015 JKT Ltd. All Rights Reserved.

What is Business Rules Management?


Software to help make

the Right Decision at the Right Time

with Business Agility

Should we pay this claim?

What discount to

provide?

What route a

ship/truck to take?

What should be

order priority?

What is Business Rules Management?


Decisions are governed by business rules

DECISIONShould we pay

this claim?

RULEReject claims with

invalid billing codes

BRMS Business Rules Management Systems (a.k.a. rule engines) externalize decision logic from applications and represent as business rules

Rule

Rule

Rule

Rule

Rule

Mission Critical Application

BRMS

Traditional Vs Modern Approach


Business Process

Management

Business Rules

Management

Mission Critical Application

Traditional ApproachModern Approach

Business Rule Intensive Applications and Situations


Credit and Loan Approvals

Underwriting

Eligibility Determination

Compliance and Reporting

Account Setup and Validation

Applying for products

Dynamic Pricing and Bundling

Cross-sell and Up-sell

Product Recommendation

Lead Generation Routing

Customer Insight and Loyalty Programs

Some BRMS Uses


Traditional Vs BRMS Change Cycle


BRMS Includes


Repository - allowing decision logic to be externalized from core application code

Tools - allowing both technical developers and business experts to define and manage decision logic

Runtime Environment-allowing applications to invoke decision logic managed within the BRMS and execute it using a business rules engine

BRMS CANs and CANNOTs


CANs

Reduce reliance on IT

Reduce time to market

Increase control over decision logic

Increase precision in expressing decision logic

Increase decision automation

CANNOTs

Not an ERP software

Not an Insurance or healthcare or banking application

Not a transaction processing system

Replace your mission critical application

Agenda








Retail



Corticon BRMS


Corticon is a Business Rule Management System thatis designed to automate decision managementthrough use of a patented rules engine that does notrequire coding.

What The Analyst Are Saying?


Corticon positioned as Leading Innovator

in Gartner Magic Quadrant.

Model-Driven Rules Development



Debugging rules is a major issue with traditional rule development

Corticon identifies logical errors during requirements specification

Most ErrorsIntroduced

Most ErrorsDetected


Most Errors

Detected by

Corticon

Corticon Difference Engine Performance


1. Traditional pattern matching algorithm is Rete Scales well with increasing number of rules

Degrades exponentially with increasing complexity of data the Rete Wall

2. Corticons patented DeTI (Design Time) algorithm

Scales linearly with number of rules and complexity of data

Business Value


Business Benefits:

Reduced Time to Market Increased Rule Integrity Increased Agility

IT Benefits:

Separate Decisions from Processes Reduce Development/Change Cycle Easy to use, deploy and manage Reduced Logical Defects/Bugs Improved productivity

Mitigate Risk Optimize Operations Increased Scalability

Agenda








Retail



Corticon Studio Demonstration


1. Identify the Business Decision

Ask: What decision is being made?

2. Identify the Business RulesAsk: How do you make the decision?

3. Model the Business RulesUse: Corticon Studio

What is the

applicants risk profile?

ValidateInformation

DetermineRisk Profile

CalculatePremium

Route for Approval

New Life Insurance applicant

SAMPLE RULES

Applicants who skydive have a High Risk rating

Applicants under 35 have a Low Risk rating

Business Requirement


Skydivers Risk Rating:

Business Rule Output

Applicant who Skydive

High Risk Rating

Applicant under 35 Low Risk Rating

Agenda








Retail




Progress Corticon: 500+ Customers Globally

INSURANCEFINANCIALSERVICES

FEDERALGOVERNMENT

HEALTH &HUMAN SERVICES

eCOMMERCE & Retail

State Department

DIA

OPM

FBI


Progress Customers


Customer Success Stories

CHALLENGE:

eBay rapidly evaluates 150 200 million transactions per day, with thousands of business rules for each transaction. These rules relate to numerous complex variables, including: product category, seller reputation, geographical location of both seller and buyer, regional legal regulations, transaction amounts and currencies

SOLUTION:

Use Progress Corticon BRMS to determine whether to hold escrow from sellers, and when to release funds

BENEFIT:

40M+ automated decisions per day

Ability to change rules that drive automated decisions in minutes

More trusted marketplace drives top line


Current Case Study Ecommerce Vendor Q

Challenge :

- 10 levels of commission / remuneration scheme

- Increased number of members / products result in computation of payment in almost 30 hours

- Product cataloguing is also fast becoming a nightmare


Current Case Study Insurance Broker T

Challenge :

-Modifying policies -Latency-Costly-Frustrating!!

-Rely on programmers / coders.