business analysis in the context of 'holistic products' - r n prasad
DESCRIPTION
TRANSCRIPT
In this session today…
Enterprise Applica.ons So1ware Product –line Management
Business Analysis
§ Global deployment challenges § Comparison with Product portfolios
§ Retaining product leadership § The idea of ‘Whole Product’
§ Enterprise customer demands § Market demand for products
Benefits of PM-‐BA collabora3on…
Holis3c View of products…
BA Focus Areas from product perspec3ve.. How do we begin?…
Key Takeaways…
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Enterprise Applica3on Deployment Challenges
Large Portfolio
Short Release Cycles Geo Specific Releases
Global Support User Experience
Progressive Enhancements
What Customer Expect?
Ø Early and frequent delivery of valuable software, ensuring Business Impact.
Ø Adaptability rather than predictability.
Ø Frequent short releases to ensure faster delivery of expected results and a clearer and sharper crystallization of Requirements.
Ø Working software is the primary measure of progress.
Ø Welcome changing requirements, even late in the development cycle.
What’s BAs Recipe for Success?
BPM, Business Rules, and Use Case modeling
Enterprise Analysis, Business Impact/ Value Iden@fica@on
Data & Meta Data Management Perspec@ves
Cri@cal Thinking and Collabora@ve Problem
solving
Structured requirements elicita@on (NFR included) and
acceptance criteria
Financial Decision Making/ Project
Selection
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Product Management
Reduce Failure Rate Market Share
Visionary Roadmap Time-to-Value
OUT-THINK and OUT-EXECUTE Competition
“The Holis3c Product” paradigm
1. Core § IP of the company § Directly associated with Brand
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Core
Primary
Secondary
2. Primary § Inextricably intertwined with Core § Strategic to user for deployment
3. Secondary § Not in the direct control of company § Partner value-‐adds
Competency Dimensions
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Intertwined with Core Carrier Plans App Store Core Applica3ons Tech Support Sales & Distribu3on
Value-‐Adds
Stylus Power Backup
Vendor Apps Educa3on
Business Deployment Core
IP & Brand
Phone Charger Cables
Head Phone User Guide Packaging
BA to consider ALL these for analysis.
What’s PMs Recipe for Success?
VISIBILITY ALIGNMENT
COLLABORATION
Dynamic Market Requirements Management
Integrated Management of Ideas, Products and PorZolio
Integrated Lifecycle Cost Management
Deep understanding of personas and posi@oning and
Channels
Product Performance Management
Constant watch on product roadmaps
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Business Analysis Changing Landscape
Holistic Product View
Personas & Use Cases Deep Business Rules
Financial Decision Making Beta Engagements
Fact Based Decisions
Product Life Cycle
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Strategy Execution
Engineering & Support Develop, Validate, Launch, Market, Support, End
of Life
Idea@on, Planning, Innova@on, R&D
Product Marketing Marke@ng strategy, Channel Strategy
Beta Deployment, Launch, Marke@ng, Sales, Support, Re@re
Product Management Market Research Business Case
Product Requirements Roadmap
Market Strategy
Market Feedback, Compe@@ve analysis, Innova@on Possibili@es
Power of PM & BA Collabora3on
Market Research Business Case Business
Acumen Product Requirements
Market Strategy
Market Valida@on
Market Messaging
Financial Decision Making
Use Case Modeling
Data Management
Domain Business Processes
Requirements Elicita@on
Enterprise Analysis
Beta Feedback
Personas Cri@cal Thinking
PM Strengths
BA Strengths
Power of Collabora3on
Time-‐to-‐Value!
Ge]ng Ready!
How do we Begin!
Possible Ac3ons
• Holis@c Competency Development
• BA Maturity Assessment and improvement journey
• Metrics program to measure value of BA-‐PM lead product management
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Deep Business Analysis Reduces Product Failure Rate
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