AMITY INSTITUTE OF COMPETITIVE INTELLIGENCE &

STRATEGIC MANAGEMENT

WORKSHOP FOR PRACTICING MANAGERS

Thursday 21st – Friday 22nd July 2016

LAST DATE FOR REGISTRATION/NOMINATION

Thursday 15th July 2016

Business Analytics and Big

Data Sense Making

PRESENTS INDUSTRY INTERFACE WORKSHOP FOR CORPORATE EXECUTIVES ON –

PROGRAM OBJECTIVES

Understand the power of Big Data

and Business Analytics.

Practical aspects of data mining

and data exploration approaches

from the functional viewpoint.

Application of R-Program, E-

Views and MS-Excel for data

analysis and modeling in

different business areas such as

Marketing, Finance, HR,

Operations, etc.

Use of Business Analytics for

solving business, political, and

socio-economic issues.

WHO SHOULD ATTEND?

Upwardly mobile managers who

are either from the business

strategy functional team in their

organizations or wish to become

part of an analytics and strategy

group.

Managers from different domains

working at various levels in

corporate houses, and

consultancies.

Professors of Management and

Research Scholars.

Individuals who wish to gain

understanding of Data Analytics.

Dr. R. Srinivasan, Director & Professor (Finance), AICISM. Ph.D. from FMS, Delhi

University in Financial Modeling; PGDM (Finance), IMI, New Delhi; and MCA. Industry

experience of 16 years with IT and ITES and research / consultancy for over 12

years. Has provided consultancy services to the University of Applied Sciences,

Frankfurt, Germany; Technova India Pvt. Ltd., Gurgaon; Nomura Research Institute,

Japan, on India entry and expansion strategies.

Dr. D. Das, Director and Professor (Business Analytics), Indus Business Academy,

has over twenty years teaching, training, research, and consultancy experience in

the area of Business Analytics. He has designed and delivered MDPs on Business

Analytics for executives working leading consultancies at IIM, Lucknow, Noida

Campus, and Great Lakes Institute of Management, Gurgaon & Bangalore campuses.

He has executed consultancy work and research projects for several Ministries of

Govt. of India; Steel Authority of India Limited, Nomura Research Institute India Pvt.

Ltd, CII, and many more.

Dr. Kunal, Faculty of Finance at IIM Kashipur. He is a Ph.D., IIT Kanpur; PGDM (Gold

Medalist), IMI, New Delhi; M. Tech. (Aerospace), IIT Kharagpur; and B E (Mech). He

has received awards from IIM, Ahmedabad; and ISB, Hyderabad for his research

contributions. He has taught as a visiting faculty at DualeHochschule, Baden-

Wurttemberg (DHBW), Ravensburg, Germany. He has conducted several MDP for TVS

group, NSE, ICFL, etc.

Cmde. Rajan Bhandari, Professor, is holder of Yudh Seva Medal and Vishisht

Seva Medal awards by the President of India. He has over 40 years of experience in

Strategy, Operations, Training, HRM/HRD in the Indian Navy and Corporate Sector.

Has 11 Years of experience of working in reputed Multinational Organizations as

CEO, Asstt. VP and Group Manager. With Amity University since 2008, as faculty

for International Business, Strategic Management and Operations Management.

Prof. Monika Saxena has completed her Ph.D. from Jamia Millia Islamia Central

University. She has over 12 of teaching, research and consulting experience.

Through study of econometrics, she has developed an expertise in the area of

Business Analytics, International Business, International Finance, etc. Has worked

on research projects with Nomura Research Institute, NFCG, CII, Ministry of

Corporate Affairs, Clear data Analytics etc. She has hands on experience on range

of Statistical and Optimization Software like Excel, SPSS, Eviews, R-Program, TORA,

QM, etc.

Prof. Samarth Sharma is pursuing his Ph.D. from Aligarh Muslim University in

the area of Marketing Analytics. An MBA from UPTU, Lucknow; with Advance

Diploma in Strategy and Data analytics from AIMA. He has been involved in

consultancy for LG in establishing their sales and distribution network in the

Greater Noida, Bhiwadi, Agra, Mathura and other rural pockets of North India. Has

also conducted FDPs on Marketing Research and Research Methodology.

KEY FACILITATORS -

Sessions Outline

1st day Topics 2nd Day Topics

Session

1

Introduction to Business

Analytics

• Descriptive Analytics

• Inferential Analytics

• Predictive Analytics

• Prescriptive Analytics

Session

4

Advanced Business Analytics-

II

• Basics of Time Series

Analytics

• Forecasting through

Exponential Smoothing

• Growth models- Logistics

and Gompertz models

Session

2

Basic Statistics in R

• Correlation

• Testing of Hypothesis

• Analysis of Variance

(ANOVA)

Session

5

Analytics in Business

Functions

• Applications in Finance

• Applications in Marketing

• Applications in Strategy

Session

3

Advanced Business

Analytics-I

• Linear Regression

• Logistic Regression

• Segmentation and

Cluster Analysis

• Decision Tree Analysis

Session

6

Machine Learning

• Artificial Neural network

Pedagogy This program will be conducted in discussion and workshop mode, using real

life data, management cases, and simulation exercises.

PATICIPATION FEE –

For Two-Days Workshop:

Single Nominee: Rs.10,000/- (10% Discount for the first 10 registrations.)

Two – Four Nominees (from same organization): 10% Discount

More than five Nominees (from same organization): 15% Discount

NOTE – The Programme fee includes training cost, program kit, tea, snacks, and lunch. Payment should be made through demand draft issued in favor of AMITY UNIVERSITY UTTAR PRADESH or through NEFT with below details: Account Number: 20519034454 Bank name and Branch Details: ALLAHABAD BANK (AMITY UNIVERSITY CAMPUS, SECTOR-125, NOIDA, UP-201303) IFSC Code: ALLA0212270 For further details, write to Prof. Samarth Sharma on ssharma12@amity.edu or contact him on +919650425679.

Program Director :-

Dr. R. Srinivasan, Head of Institution

Amity Institute of Competitive Intelligence and Strategic Management (AICISM) Block F-1, Fourth Floor, Room 409, Amity University Campus Sector-125, Noida campus, 201303 Tel: +91 120-4392118/2119