business analytics framework - sas.com · copyright © 2009, sas institute inc. all rights...

SAS® Business Analytics Framework André Lafrenière

Tuesday, May 12, 2009

Copyright © 2009, SAS Institute Inc. All rights reserved.

Gl b l Ch llGlobal Challenge


SAS® Data Integration

VALIDATEVALIDATE ENHANCEENHANCE DISTRIBUTEDISTRIBUTEACCESSACCESS

Exploit Data Assets

Leverage Enterprise Applications

Ensure Quality of Data

Monitor and Maintain Data Quality

Clean, Augment and Validate Data

Combine and Analyze Data

Persist Trustworthy Data

Synchronize Multiple SystemsApplications

Security, Privacy and Compliance

Data Quality DataAssimilate New Data

TypesReusable Business

Rules

COLLABORATE

SystemsLeverage and Share

Data

CENTRALIZE and MANAGE


SAS® Data Integration

Enterprise Connectivity

Data Quality

ETL (Extract, Transform, Load)

Metadata ManagementMetadata Management

Data Migration & Synchronization

Data Federation

Master Data Management


DiscoveryDiscoveryQuestioning the Business

“Where exactly is the problem?”

“What happened?”

“How many, how often, where?”

“What if these trends continue?”

y, ,

“Wh t ill h t?”

“What’s the best that can happen?”

“What will happen next?”

“What actions are needed?”


“Why is this happening?”

DiscoveryDiscoveryReactive Decision Making





y, ,

“Wh t ill h t?”






DiscoveryDiscoveryProactive Decision Making





y, ,

“Wh t ill h t?”






OBSERVE, DEFINE OBSERVE, DEFINE and MEASUREand MEASURE TEST and LEARNTEST and LEARN INFORM and ACTINFORM and ACT

SAS® Analytics

Explore Data

Identify Metrics

Experiment

Develop Model

Deploy Results

Collaborate, Communicate,

and MEASUREand MEASURE TEST and LEARNTEST and LEARN INFORM and ACTINFORM and ACT

Identify Metrics

Formulate Problem

Develop Model Embed

Monitor PerformanceValidate Model

VISUALIZE

OPTIMIZE and MANAGE

VISUALIZE


SAS® AnalyticsData Visualization

Statistics

Data Mining

Forecasting & Econometrics

Quality Improvement

Operations Research

Forecasting & Econometrics

Text Analytics

Model Management and Deployment


SAS® Reporting

MONITORMONITOR ANALYZEANALYZE ACTACTMEASUREMEASURE

Define Metrics

Establish Parameters

Alert

Focus on Key Issues

Interact

Explore / Investigate

Distribute

Communicatestab s a a ete s

Identify Thresholds

ocus o ey ssues p o e / est gate

Understand RelationshipsAccess

COLLABORATE

Deploy, Reallocate, Realign

ALIGN and MANAGE


SAS® R tiSAS® ReportingDashboards

Business VisualizationBusiness Visualization

Web-based Reporting & Authoring

Microsoft Office Integration

Query & Analysis

Guided Analysis

Integrated Analytics


Risk Customers

SAS® for Banking

Acquisition On Boarding & Retention

Customer Profitability & Relationship Pricing

Customer Experience Analytics

Market Risk

Credit Risk/Counterparty Risk

Firmwide Risk

Collections Optimization

Cross-Sell & Up-Sell

Acquisition, On-Boarding & Retention

Operational Risk

Asset/Liability Management

Market Risk

Marketing OptimizationFraud/Financial Crimes

Finance Operations

Workforce Planning & Management

Performance Measurement & Reporting

IT Performance ManagementCapital Allocation & Management

Regulatory Compliance

Legal/Financial Consolidation & Reporting


IT Performance Management

Sustainability/Green InitiativesLegal/Financial Consolidation & Reporting

Cost & Profitability Management

Credit Risk/Counterparty Risk


Credit Risk/Counterparty Risk Customer Profitability & Relationship Pricing

Regulatory Compliance Performance Measurement & Reporting


business analytics framework - sas.com · copyright © 2009, sas institute inc. all rights...

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