PRESS CONFERENCE INTERNATIONAL MEDIA FAM TRIP ( IMFT 2017)

O U T L I N E

THAILAND’S MICE

ECONOMIC IMPACT

AND MICE INDUSTRY

OVERVIEW IN 2016 1 2

THAILAND IN THE

GLOBAL RANKING

3 THAILAND – The

KINGDOM OF

BLEISURE and NEW

DEVELOPMENT

Routing of IMFT

2017

5 4 3

THAILAND – The KINGDOM

OF BLEISURE and NEW

DEVELOPMENT

IN PTY-HUA HIN-BKK

WHAT IS THAILAND

4.0 ?

THAILAND’S MICE ECONOMIC IMPACT

AND MICE INDUSTRY OVERVIEW IN 2016

Blinder 1 : Chapter’s Name

MICE Expenditure (2015) :

222.7 billion

Government Tax :

10.4 billion

MICE GDP Contribution (2015) :

113.5 billion

A Snapshot of Thailand MICE

Economic Impact

Job Creation :

164,427 jobs

Networking

Opportunities

Branding of

Thailand

Industry Skill

Sharing

Beyond economic benefits:

$ 6 billion

$ 3 billion

$ 297 million

5

Industry

MICE Travellers (pax)

Revenue

M US$

Meetings 258,483 669.8

Incentives 263,556 463.3

Conventions 298,564 736.8

Exhibitions + Events 452,862 1,070.92

Total 1,273,465 2,941

Note: Exchange rate as of 31 August 2017 is approx Bt35/ US$1

No. of MICE visitors (pax) Revenue (M US$)

M 289,000 1,100

I 297,000 571.42

C 315,000 857.14

E 208,000 514.28

Total 1,109,000 2,885.70

Note: Exchange rate as of 31 August 2017 is approx Bt35/ US$1

MICE 2017 PROJECTION

MICE PERFORMANCE 2016

TOP 10 SOURCE MARKETS

127,390

PAX

93,701 PAX

80,771 PAX

72,024 PAX

44,293 PAX

42,657 PAX

41,805 PAX

40,814 PAX

35,143 PAX

20,969 PAX

THAILAND IN THE GLOBAL RANKING

24th of Global Convention

Destination by ICCA, 1st in the

ASEAN

1st in the ASEAN for

Exhibition space sold

46th for ease of doing

business

Bangkok - Best Street food in

the world

Aor Tor Kor – ranked 4th World best fresh market

Bangkok - Top destination

in APAC

34th for Travel & Tourism

Competitiveness Index 2017

Ranking

THAILAND IN THE GLOBAL RANKING

THAILAND GOVERNMENT’S POLICY

TRANSFORM THAILAND TO THE NEW ERA OF 4.0

WHAT IS THAILAND 4.0 ? – IT’S TIME FOR CHANGE

“ Thailand 4.0 is a new economic model, aims at pulling Thailand

out of the middle income trap and developing it as a high-income

country”

Development Trajectory under Thailand 4.0 Policy- Innovation as core driver of value-added services Including MICE

Source: Vision and Strategy to Reform Thailand And Adjust State Mechanisms by Dr Suvit Maesincee

Thailand 1.0

Agriculture

A model for driving economic growth

under Thailand 4.0

Innovation-driven Efficiency-driven Resource-driven

• Middle Income Trap

• Inequality Trap

• Imbalance Trap

1.Productive Growth Engine

2.Green Growth Engine

3.Inclusive Growth Engine

1.Prosperity

2.Security

3.Sustainability

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Thailand 2.0 Light Industry

Thailand 3.0 Heavy

Industry

Shift to high value-added economy

Thailand 4.0

Innovative Driven

Economy

High Value Service-

Driven Economy

+

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MICE 20-Year Master Plan to focus on cluster development for target industry sectors- aligning with Thailand 4.0

Core Technology 10 Industry Clusters MICE 20-Year Plan

Food, agriculture and biotech

Intelligent instruments, robots, and mechanical systems using electronic

control systems

Creative industries, cultural capital and high value services

Digital IOT and convergence

Health, wellness & biomedical technology

Food processing

Agriculture and Biotech

Intelligent electronics Digital

Comprehensive medicine

Robotics

Tourism

Modern automobiles

Biofuel & biochemistry

Aviation & logistics

Meeting

Incentive

Convention

Exhibition

Driving indusrry clusters under Thailand 4.0

Policy

Nati

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High Speed Train (BKK – Rayong)

Investment: 4,471 Million USD

Laem Chabang Deep Sea Port Expansion

Investment: 1,000 Million USD

U-Tapao International Airport

Capacity: 3 Million Passengers/year

Double Track Railway

(Map Ta Phut Port)

Investment : 1,822 Million USD

Motorway (Map Ta Phut)

Investment: 580 Million USD

Map Ta Phut industrial Port Expansion

Investment 290 Million USD

WHY THAILAND ?

THE KINGDOM OF BLEISURE

The country’s fundamental pillars of THAILAND MICE Industry myriad

Business opportunities & Diverse Destinations &

People, which is a perfect mix that make Thailand the leading

destination for “Bleisure”

THAILAND - BUSINESS AND LEISURE CONCEPTUAL

Your Vibrant Journey to

Business Success

Thailand’s colourful charm sets it apart from other

destinations, promising an exciting and successful

journey. Here you will find many distinctive

destinations, each with its own exciting allure, myriad

business opportunities with government support,

accommodation and infrastructure of the highest

standards, and experienced, adaptable people whose

can-do attitude means anything is possible. Add

outstanding Thai hospitality and your flavourful journey is

assuredly on the path to business success.

Thailand is a perfect destination for business & leisure harmony

Turning an ordinary business trip to vibrant journey

“BLEISURE”

BUSINESS AND LEISURE

PATTAYA – HUA HIN - BANGKOK

PATTAYA

HUA HIN

Thailand’s favourite seaside resort for business and

pleasure

The royal heritage beach resort town

Business and Leisure in PATTAYA – Thailand’s Favorite seaside resort for business and leisure

Business in Pattaya

THE NONGNOOCH INTERNATIONAL

CONVENTION AND EXHIBITION CENTER • 30 mins from U-Tapao Pattaya Int’l Airport

• Large auditorium of 5,610 square meters

• Seating capacity for seminar is 5,360 seats

• Modern AV equipment and services

Business in Pattaya

RENAISSANCE PATTAYA

RESORT AND SPA

• 257 rooms and suites,

exciting new dinning venues

and spa

• 9,375 Sq ft of Total

event Space

Business in Pattaya

PATTAYA YACHT CHARTERS - The best

luxury yacht charter fleet available for

private hire right in Pattaya.

Business in Pattaya THE NEW PATTAYA-HUA HIN

FERRY SERVICE- The country’s

first ferry route across the gulf of

Thailand. • Just 1.4 hours to Hua Hin,

(driving takes 5 hours)

• Carries 150 passengers

• Daily service & 2 flights run per day

113 km

Leisure in Pattaya

KAAN Theater - A SPECTACULAR

CINEMATIC LIVE EXPERIENCE

• The capacity of 1,400 spectators

per show

• Fully equipped with state of the art

technology

Leisure in Pattaya

“CNN’s recommended 15 of the world’s

happiest places” • The largest massage and spa in Southeast

Asia

• Offers a wide array of therapies

• Can accommodate incentive group

Business and Leisure in Hua Hin The royal heritage beach resort town

HUA HIN MARRIOTT RESORT

& SPA

- 8 Event Rooms

- 9,343 Sq Ft of Total Event

Space

- Capacity of 1,230 pax

Business in Hua Hin

RADISSON BLU RESORT HUA HIN

- 4 Meeting Rooms

- 400 Sq M of Total Meeting Space

- Capacity of 350 pax

Leisure in Hua Hin

Beach Bliss

Culinary

CSR

Lifestyle

Business and Leisure in Bangkok

Thailand’s capital city and one of the top MICE destinations in the world

Business in Bangkok Siam Synergy - Key strategic economic and commercial hub - The Metropolis of Diverse Modernity IMPACT Muang Thong Thani - The Portal Life Style Complex provides a connection to/from IMPACT Challenger - Ibis Bangkok IMPACT Hotel for business travellers BITEC - Expansion of Exhibition Hall - World class facilities of meeting rooms, restaurants, food courts, and retail stores will be part of the office building services. Siam Kempinski - Ideal destination for both business and leisure travellers - Meeting and Event Capacity of over 2,000 pax

Leisure in Bangkok

Fascinating History and Culture

Lavish Luxury

Culinary Journey

Last but

Not

Least

H i g h l i ght o f M I CE E v e nt s i n 2 017

Our Partners

Special Thanks

THANK YOU