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BUSINESS BAVARIA
WHAT‘S INSIDE
ISSUE 01/02 | 2013
BUSINESS BAVARIA
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5 MINUTES WITH ...Felix Sprick, Regional Manager of the Mu-nich based Consultancy Netlight Germany
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IN FOCUS: COMMUNITIESChina, Japan and India in Bavaria
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BAVARIA IN YOUR BRIEFCASEDog Sled Races in the Bavarian Forest
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Rooms for electronics, sensors, meeting rooms, scientifi c and administra-tive offi ces have been created on space exceeding 1,000 square metres. The new building provides experts with a highly effective laboratory operation comprising high-tech devices for sensor systems. As Stephan Horn, Mana-ging Director of Coburg’s business development offi ce, stresses: “With the new building, we do not only strengthen science and the ISAT, but also develop the region as a business location.“Professor Dr. Gerhard Lindner, who founded the facility and is its current
THE PROBLEM SOLVERS FROM COBURG
It is a network that connects the world to Bavaria: 23 representa-tives of Bavaria spread all over the world to help companies establish themselves and generate success in the Federal State. On 26 Feb-ruary the economic ambassadors will meet for several days for their traditional annual meeting.
Innovations are as much a part of Bavaria as the famous Hofbräuhaus. The best example to underline this is the Institute for Sensor and Actu-ator Technology (ISAT) in Coburg. The institute’s new building, called Hofbräuhaus, was opened recently on campus, further enhancing theatmosphere of concentrated innovation.
MEETING OF REPRESENTATIVES, 26 FEBRUARY TO 1 MARCH 2013 IN BAVARIA
THE HUB OF THE NETWORK
The history of Bavarian representations abroad is a success story. Shortly after Bavaria set up its fi rst foreign representative offi ce in Tokyo in 1988, a whole network of representatives started to grow around the world. Today, more than 20 foreign representatives on four continents provide on-sitesupport for companies planning to set up shop in Germany’s economically strongest Federal State.
Their work bears fruit. Last year, many renowned companies once again es-tablished branches in Bavaria. The expertise and experience of the Bavarian
representatives are crucial for this success. With their detailed local and industry specifi c knowledge they not only provide foreign companies withrelevant information, but also help them successfully set up their busines-ses. To ensure that this quality can be sustained, all the representatives traditionally meet offi cials from the Bavarian Ministry of Economic Affairs once a year. This time Augsburg was chosen as the venue.
From 26 February to 1 March 2013 the representatives will exchange ideas and experiences. They will discuss their projects and share information about funding options for foreign companies and current developments in Bavarian economic policy. This year they will also meet the budget commit-tee of the Bavarian Federal State Parliament and the Secretary of State, Katja Hessel. They will also take part in a number of workshops including recruiting specialists and location marketing. The topic of focus thisyear is the issue of environmental technology.
director, anticipated as early as in 2006 that sensor systems would have increasingly important economic value. Since then, ISAT has become by far the largest research area at Coburg University, employing 22 professionals from different technical disciplines such as mechanical, electrical and elec-tronic engineering, applied physics, chemistry and biology.Numerous projects and innovations ripe for production have already emerged from ISAT’s close links with science and industry. The institute’s special competence lies in the development and application of new sensors and actuators, in particular with ultrasound technologies. Beyond that, the institute co-operates with regional companies such as Brose, Kapp, Best-Sens and Lasco. “The local economy likes to turn to the ISAT scientists to solve specifi c problems because of their track record in innovation“, com-ments spokeswoman Uschi Diehl.
Bavaria‘s flag flies world-wide
The Business Promotion Agency of the State of Bavaria
In 2012, Invest in Bavaria, the business promotion agency of the Sta-te of Bavaria, created over 2050 new jobs in the State by way of 83 successful investment projects. A very positive factor is that almost
half of the jobs (45%) were in rural areas. This shows that Invest in Bavaria provides an indispensable contribution to strengthening therural regions in Bavaria.
Netlight’s prime focus is on responsible and sustainable management. The Scandinavian management consultancy, which is both product and technology independent, operates within the IT sector on a European level. Since it started in 1999, Netlight has grown to become an international player with over 300 employees. For over a year now, Netlight has also been active in Munich.
YOUR COMPANY WORKS INTERNATIONAL-LY – IN LONDON, OSLO, AND STOCKHOLM AND SINCE LAST YEAR ALSO IN MUNICH. HOW WOULD YOU SUM UP THE PAST YEAR IN BAVARIA?Bavaria and in particular Munich is a perfect loca-tion for Netlight Consulting and also for me per-sonally in many ways. I was born and bred in Mu-nich, graduated in computer science at LMU and spent a major part of my life here. The high density of motivated and highly qualifi ed talent in Bavaria, the wide range of great customers and the open-ness towards technology-driven companies, like us, are simply fascinating. The positive responses
of employees and customers encourages us in our goal to develop the site further. Munich is the fu-ture for the entire group and we are looking ahead with confi dence. Many Scandinavian companies have not dared expand to the ‘mainland’ or es-tablish themselves, but our fi rst year in Munich shows that it is indeed possible to leave a lasting footprint.
HOW IMPORTANT IS AND WAS THE CO-OPERATION WITH INVEST IN BAVARIA?Invest in Bavaria helped us to take our fi rst steps into a new market competently with clear goals and is still an important partner for us. We are al-ways happy to rely on the years of experience of their qualifi ed employees. We highly recommend co-operation with Invest in Bavaria to anyone who has identifi ed Bavaria as a growth market for their business.
HOW WELL HAS THE MUNICH BRANCH INTEGRATED ITSELF INTO YOUR INTER-NATIONAL GROUP?As already mentioned, the Munich location has a unique appeal within the company. Of course this is due to the high quality of life in Munich. At the same time, however, our staff have a one-time opportunity to be involved in the establish-ment of a new offi ce from the ground up and work in a highly dynamic environment for demanding clients. Colleagues at all the other locations sug-
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gested we would only be able to persuade people to move to Munich from Oslo, Helsinki and Stock-holm because of the Oktoberfest, FC Bayern and the proximity to the Alps – we have proved them all wrong. This new location is a ‘win-win’ for the entire company.
WHAT ARE YOUR FUTURE GOALS AND EX-PECTATIONS OF BAVARIA?We look forward to our future in Munich and to all the exciting challenges awaiting us. Our objectiveis concentrating on responsible and sustainable business rather than on growth at any price. In the future, we want to be seen even more as a local service provider who contributes the knowledge and competence accumulated over hundreds of projects to the creation of value for our customers.
NUMBEROF THE MONTH 2050
FELIX SPRICK,
REGIONAL MANAGER OF NETLIGHT GERMANY, BASED IN MUNICH
5 MINUTES WITH ...
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It almost feels like home: the Japanese hairdresser is around the cor-ner, the Chinese supermarket only to a few streets away and the Indian restaurant serves traditional culinary treats. This is no coincidence – Bavaria has become a home to many cultures.Bavaria is an attractive business location for a number of international com-panies. Many companies have set up businesses in the State – and with them come representatives from a range of cultures. Whilst the enterprises are pleased with the outstanding research and business landscape, the new Bavarian citizens discover active and extensive communities with elements of their own culture.
Japan in BavariaThe vitality of different cultural groups in Bavaria is well illustrated by the Japanese community. About 250 Japanese companies have branches in Ba-varia and approximately 6,450 Japanese people have found a new home here. The local community is believed to be the second largest in Germany. Among the reasons for its popularity are the proximity to business customers and the good direct fl ight connections to their homeland. But is Bavaria really the new focus of their lives? People are allowed to live their way of life while get-ting acquainted with Bavarian culture. The Japanese International School, the Japanese Kindergarten and the Japanese Saturday Schools in Munich and Nuremberg are frequented by many Japanese. In all the larger cities, but also in some smaller towns such as Murnau at the Staffelsee, Ingolstadt, Fü rth and Freising, intercultural training programs are offered with translators and interpreters available on-site.
The Japanese also feel particularly at home because they share a special pas-sion for art and classical music with their Bavarian neighbours. The state capi-tal is a particularly popular place for the recreational activities of all cultures, not least with its cultural attractions, numerous concerts, Pinakotheken and museums. In addition, the German-Japanese society in Bavaria with headquar-ters in Munich, puts on numerous events featuring Japan.
3,000 Chinese Students at Bavarian UniversitiesThe ‘Middle Kingdom’ too values Bavaria as more than just a business location. More than 150 Chinese companies are active in the State and 15 Bavarian cit-ies and towns are twinned with Chinese cities. The Community is correspond-ingly large and growing. About 13,000 Chinese currently live in Bavaria, a third of them in the Munich region.Bavaria is also attractive for the friends from the Far East due to its excellent universities. About 3,000 Chinese students are enrolled at Bavarian universi-
ties. The Bavarian-Chinese higher education centres based in Bayreuth and Qingdao were recently established to promote international exchange. But China and Bavaria are not just connected on an intellectual and economic level – there are also good, regular direct fl ight connections to Peking, Shang-hai and Hong Kong. Those who do not wish to fl y home can fi nd Chinese super-markets, restaurants, furniture shops and bookstores in all the larger Bavarian cities. The Chinese community in Bavaria continues to grow also because of the cluster initiative of the Bavarian State Government. It creates networks and supports co-operation projects between companies, research institutions, suppliers and investors. As a result, a number of Chinese-language service providers, such as tax advisers, lawyers and accountants can be found here.
India’s Culture is en Vogue in BavariaChina’s neighbour in South Asia is also happy to make the State their new home. The Indian community in Bavaria is considered one of the largest in Germany. Over 8,500 Indians live here, about 3,400 of whom are in Munich. Why do they feel at home here? A number of factors make the country’s cul-ture come alive in Bavaria. In addition to Indian restaurants more and more Yoga, Ayurveda, Indian culture and music centres are opened, and even ba-zaars where Hindi is spoken. In additions, the Bavarian-Indian Zentrum fü r Wirtschaft und Hochschulen (BayIND) promotes cooperation projects between Bavaria and India, particularly when it comes to universities.
Bavaria’s close and intensive links to Asian countries have a long tradition. The fact that ever more companies fi nd a new base and that people from Japan, China and India fi nd a new home is an asset for the entire State, not just eco-nomically but culturally as well.
LINKS: JAPAN IN BAVARIA
www.japan-in-bayern.de www.muenchen.de.emb-japan.go.jp/de/index.htm
www.djg-muenchen.de www.djg-nordbayern.de www.japanclub-munich.de
www.jism.de www.hoshuko.de http://siebold-museum.byseum.de/de/home
LINKS: CHINA IN BAVARIA
www.chinaforumbayern.de www.chinaforumbayern.de/cn
www.baychina.org www.bayern-shandong.com.cn
LINKS: INDIA IN BAVARIA
www.munichmela.de www.indien-institut.de www.bayind.de/enter.html
IN FOCUS: COMMUNITIES
CHINA, JAPAN AND INDIA IN BAVARIA
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Bavaria‘s Winter Wonderland
FAIRS & EVENTS
IMAGE SOURCES: P. 3: © thinkstockphotos.de | P. 4: © www.ssvb.de
YOUR KEY TO OUR STATEInvest in Bavaria – The Business Promotion Agency of the Bavarian Ministry of Economic Affairs, Infrastructure, Transport and Technology and Bayern International.
PUBLISHERDR. JOHANN NIGGLPRINZREGENTENSTR. 2880538 MUNICH | GERMANYTEL.: +49 89 24210-7500FAX: +49 89 [email protected]
BUSINESS BAVARIACOORDINATION: ALEXANDRA SCHMIDHUBEREDITORIAL DEPARTMENT: WWW.TEXTBAU.COMTRANSLATION: WWW.TRANSLATE-ME.INFOART DIRECTION | INTERNET: ALEX PODOLAYDESIGN: WWW.TREIB-STOFF.COM
DOG SLED RACES IN THE BAVARIAN FOREST
BAVARIA IN YOUR BRIEFCASE
Seemingly endless forests, wide meadows and valleys, rushing torrents, deep gorges and roaring waterfalls – the Bavarian Forest is a low moun-tain range stretching over about 100 km along the border between Bavaria and the Czech Republic and is among the most beautiful natural paradises in Germany. Particularly in winter, when white powder snow transforms the region into a charming fairy-tale landscape it is an attraction not just for tourists from all over the world, but also for dogs. The European Dog Sled Championships are held in the Bavarian Forest from 15 to 17 February. Around 600 dogs and 120 mushers (dog sled guides) from countries such as Norway, Sweden, Austria, the Czech Republic, Austria, Holland, Slovakia, Switzerland and France are expected. “This promises to be a wonderful and very exciting event, organised by the world association in conjunction with SC Haidmü hle”, comments Corinna Fröschl, President of the Hundeschlitten Sportverband Bayern (SSVB). “The Bavarian Forest is ideally suited for our sport, offering both suffi cient space and unspoiled nature. Unlike other win-
ter regions, it is certainly not fl ooded by other winter sport fans. A fantastic experience not just for the dogs and their mushers, but for the spectators as well.”When there is enough snow, the race course is available for training runs. The north loop is 6 km long and the south loop 10 km. The European Cham-pionships will feature distance (40 km) and sprint races (8 - 18 km) with four or six dogs per sled in the open class. “In the open class, sleds are some-times even designed for eight to twelve dogs”, explains Fröschl. “Alterna-tively, you can also have your dog tow you just standing on skis.”Sleds reach speeds of up to 40 km/h when passing the small village of Haidmü hle in the Bavarian Forest at the Czech border. While the commands of the mushers can only be heard from time to time, the dogs bark uncea-singly, all literally pulling in the same direction. “Interaction between musher and dogs must be fl awless and harmonious”, states Fröschl. “You cannot force the dogs, they only run if they want but once they get going, they are unstoppable, will give their all and plough through ice and snow.”But dog sled races are not just popular in the Bavarian Forest. This sport is also practised in Unterjoch in the Allgäu, in Inzell and Wallgau in Upper Ba-varia and Warmensteinach in the Upper Franconian Fichtelgebirge. However, it is a sport that cannot be taken up as easily as football or skiing. But even if it takes time and money, passion triumphs in the end: “The unique fasci-nation of dog sledding is the mix of nature, speed, harmony and wonderful friendship between humans and dogs. This simply trumps everything.”
www.ssvb.de
… IN MUNICH
ISPO03 – 06 FEB. 2013Leading International Sports Business and Sports Fashion Fair
www.ispo.com
… IN NUREMBERG
BIOFACH13 – 16 FEB. 2013World Organic Trade Fair
www.biofach.de/en
… BY AND WITH INVEST IN BAVARIA
INVEST IN BAVARIA AT THE LOCATION MAR-KETING EVENT ‘HIGH-TECH LOCATION BAVA-RIA’ ON 14 MARCH 2013 IN IZMIR | TURKEYYour Contact:Meike Jäckel | Phone: +49 89 [email protected]
INVEST IN BAVARIA AT THE EVENT ‘ERFOLG-REICH IN UNTERFRANKEN POTENZIALE NUT-ZEN – IDEEN VERWIRKLICHEN’ ON 07 MARCH 13 IN BAD KISSINGEN | BAVARIAYour Contact:Mr. Philipp Gleißner | Phone: +49 89 [email protected]
INVEST IN BAVARIA AT AVIONICS EUROPE (JOINT EXHIBITION STAND BAVAIRIA)FROM 20 – 21 FEB. 2013 IN MUNICH | BAVARIA Your Contact:Herr Bernd Buchenberger | Phone: +49 89 [email protected]
INVEST IN BAVARIA INVITES TO THE LOCA-TION SEMINAR ‘DIGITAL BAVARIA’ON 20 FEB. 2013 IN MUMBAI | INDIA
INVEST IN BAVARIA INVITES TO THE LOCA-TION SEMINAR ‘DIGITAL BAVARIA’ON 05 MARCH 2013 IN LONDON | ENGLANDYour Contact for both meetings:Peter Englert | Phone: +49 89 [email protected]