has been working in the Ukraine as the German economic delegate and representative of the Free State of Bavaria. Bavaria currently has official agencies providing various support services in a total of 22 countries on four continents, all helping companies plan their entry into the Bavaria market.

www.invest-in-bavaria.de/en/bavarias-foreign-representations

BUSINESS BAVARIA

WHAT‘S INSIDE

ISSUE 11 | 2012

BUSINESS BAVARIA

5 mINuTES WITH ...Christoph Kraller, Commercial Managing Director of Südostbayernbahn

Page 2

IN FOCuS: BAVARIA AT mEDICATrends in Medical Technology

Page 3

BAVARIA IN YOuR BRIEFCASEStart of the Skiing Season: From the Skiing Museum to the Slopes

Page 4

Bavaria’s foreign representative offices feature two new faces: Sebastian Metz took over the office in Romania and Alexander Markus the Ukraine branch. Metz studied Economics and Business Administration in Bayreuth, Trier and Lyon (France), before completing his studies as Diplom-Volkswirt. After several positions across the AHK network, he was appointed Manag-ing Director of the German-Romanian Chamber of Commerce in Romania. His predecessor Marko Walde has been re-deployed as Bavarian Repre-sentative to Vietnam. Bavaria’s representative in the Ukraine, Alexander Markus, studied at the University of Hamburg and graduated with a Masters in Slavic Studies, Business Administration and Modern German Literature. He was employed in Eastern and Central Europe for several years, lastly as a member of the team managing the German-Russian Foreign Chamber. Since August, he

FIRST-HAND CONSulTINg: BAVARIA’S NEW REpRESENTATIVES IN ROmANIA AND THE ukRAINE

At MEDICA, the world’s leading medical technology trade fair, numerous top Bavarian-based companies will present themselves to an international audience in Düsseldorf from 14 to 17 November.

mEDICINE – mADE IN BAVARIA

Bavaria is considered one of the most renowned healthcare locations world-wide. Global players such as Siemens Medical Solutions, Beckman Coulter, Baxter, Fresenius Medical Care, GlaxoSmithKline, Novartis Pharma and Ge-neral Electric all have their head offices in Bavaria. These big players are among the medical technology and pharmaceutical companies with the high-est turnover worldwide. A number of medium-sized companies have also set up offices in the Free State, as they value the industry structure that has been established. MEDICA 2012 will showcase that the companies here in Bavaria cover all re-levant aspects of the industry including new developments and innovations in information and communications technology and technical developments in medical equipment, physiotherapy, orthopaedics, laboratory technology and diagnostics.

An impressive figure of 4,500 exhibitors from 75 countries will present them-selves across 17 halls at the fair. It is no surprise that the Free State is strongly represented in this international team – the intensive and close co-operation between science and industry as well as an outstanding research landscape offer ideal conditions for development, networking and successful business relations. At the MEDICA CONGRESS, which will be held in parallel to the fair, visitors can also expect expertise from Bavaria. Among others, Professor Dr. Spannagl from Munich, the first Chairman of Instand, the So-ciety for the Promotion of Quality Assurance in Medical Laboratories, will address quality assurance and management issues.

www.medica-tradefair.com

PA G E 1W W W. I N V E S T- I N - B A V A R I A . C O M

Bavaria’s regions: We will outline the variety Bavaria offers in a new series. To coincide with the start of Advent, the series

begins with Middle Franconia where visitors can again flock to Nuremberg‘s

famous Christkindlesmarkt from 30 Nov. to 24 Dec.

For more information, see the special pages of

this issue.

Alexander Markus Ukraine

Marko Walde Vietnam

Sebastian Metz Romania

The Business Promotion Agency of the State of Bavaria

When it comes to Maths and German, Bavaria’s Primary School students regularly obtain top grades in performance tables. This tradition of suc-cess was maintained in the latest Primary School comparison of the Fe-deral States. According to this study, Bavarian year 4 pupils at Primary and Special Needs Schools are Germany’s top of the class. They came first in reading, comprehension and mathematics with 515, 513 and 519

respectively out of 600 points. This leads to a remarkable overall grade 1, the best mark awarded in the German educational system.

www.stmuk.bayern.de

For ten years now, the SOB has successfully serviced the rail network around Mühldorf, for both passengers and cargo, making it not just the most successful regional network of Deutsche Bahn, but also the most punctual. We spoke to Christoph Kraller about the SOB’s recipe for success.

WhAT ArE ThE STrENGThS OF yOUr rAIl-WAy OPErATION? Our recipe for success is quite simple. We are fle-xible, innovative and local. As a regional network operator we can offer one-stop transport services and infrastructure – thus providing our own little ‘railway’. That means we can react to problems ra-pidly without delays. In addition to that our highest priorities are our customers and employees. The personal contact with our passengers and em-ployees is very important to us. It starts with cam-paigns such as free ski trains for our commuters

and extends to personal contact with customers who complain. We live the motto “Happy staff make happy customers”. Not for nothing have our train attendants and travel consultants been voted several times as the friendliest and most compe-tent in Germany.

DOES ThIS SUCCESS COME AT A PrICE?By the end of 2012, we will have invested about €200 million in our infrastructure. And if every-thing goes as planned, another €125 million will be added in the coming years for a second track between Altmühldorf and Tüßling. We will also open the ‘Rosenheim Hochschule’ stop at the end of 2012. These are just some of the improvements we continuously undertake. But these invest-ments are important – both for us and the 11.3 million passengers we transport every year.

hOW ExTENSIvE IS yOUr NETWOrK?The network we operate has a length of 540 kilo-metres; however, our trains also run outside our own network to Munich and Salzburg and annu-ally travel over six million rail kilometres in total.

WhO TrAvElS WITh yOUr TrAINS?On our main route between Mühldorf and Munich the majority are commuters – over 13,000 on a

daily basis. On the secondary lines, we have a re-latively balanced mix of commuters, students and leisure travellers.

hOW IMPOrTANT IS BAvArIA AS A lO-CATION FOr yOU?Crucial! The Free State is a very good and impor-tant supporter, with whom we have excellent co-operation.

hOW OFTEN DO yOU rIDE SOB TrAINS yOUrSElF?As often as possible. Unfortunately I have to com-mute from Traunstein to Mühldorf by car on a daily basis, due to the lack of a train connection. But I love and enjoy travelling by train. Both my father and grandfather worked for rail operators.

NUMBErOF ThE MONTh

CHRISTOpH kRAllER, COmmERCIAl mANAgINg DIRECTOR OF SüDOSTBAYERN-

BAHN (SOB) BASED IN müHlDORF / INN.

PA G E 2W W W. I N V E S T- I N - B A V A R I A . C O M

5 MINUTES WITh ...

systems, operation monitoring devices and instruments measuring oxygen sa-turation levels.

progress in the World of Imaging Developments in medical imaging are progressing just as fast as in communi-cations technology. X-rays and other diagnostic visualisation forms have to be archived rapidly as well as securely and be available at a moment’s notice. The importance of modern imaging technology is continuously increasing – in the future, ever larger files will be used for diagnosis and will need to be retrieved in ever shorter periods of time.

One of the largest health service providers worldwide is based in the Bavarian town of Erlangen. Siemens AG runs its Healthcare Sector from here in Middle Franconia. The Medical Valley cluster is therefore of considerable importance to the group and it is no coincidence that Professor Erich R. Reinhardt (member of the Siemens AG board and Head of the Medical Solutions division) is the first chair of the network. The company is considered the current world market leader in medical imaging. Worldwide, they employ about 51,000 employees for this purpose and generated a turnover of €12.5 billion last year. This is not surprising, given that in-vivo diagnostics at Siemens Healthcare cover the entire spectrum of diagnostics and imaging. In addition, the group produces and develops stationary and mobile systems, workstations and software for more efficient results. The product portfolio comprises special CT scanners able to simultaneously scan the human body in several layers so substantially reducing the scan time, and comprehensive solutions for analogue and digital mammography. The group’s portfolio also covers transportable x-ray systems for ward admission and magnetic resonance systems, which support the plan-ning and delivery of therapies.

In addition to the companies listed and numerous other Bavarian top perfor-mers, the business promotion agency Invest in Bavaria is also represented at MEDICA. The staff at the fair will let anyone interested know all about Bavaria as a business location.

www.medica-tradefair.com

Bavaria is among the top locations for the medical industry worldwide. Over 60% of Germany’s electro-medical equipment and 30% of the en-tire medical technology production is based in the Federal State with the strongest economy. About 20% of the staff employed in German medical products work in Bavaria. The companies especially focus on medical technology and the export quota here is approximately 70%.

What is their recipe for success? The industry finds ideal conditions in Bava-ria: medical technology alone comprises about 250 medium-sized companies who closely co-operate with numerous universities and scientific institutions. Together they develop important innovations right at the heart of the industry. Europäische Metropolregion Europäische Metropolregion Nürnberg (EMN), the leading edge cluster, is considered one of the economically strongest and scientifically most active medical technology clusters. The network develops successful healthcare solutions in conjunction with renowned partners from business, research, healthcare and politics.

medicine goes mobileThere is no other sector progressing as rapidly as communications technology. Mobile IT is also all the rage in medical technology. New software, lighter and more powerful terminals are ideal for supporting patients at home or in hospi-tals. Mobile documentation and remote patient monitoring via health IT solu-tions are among the most important new developments. Monitoring systems to monitor patients in hospitals and in their homes are the next generation telemedicine solutions. These systems allow for more effective patient care and administration by automatically passing on relevant data to nurses and physicians.

When Computers talk to Computers, Everything must be Secure Cinterion Wireless Modules, an international company based in Munich, is considered a pioneer in the machine-to-machine (M2M) industry and has been a market leader in M2M for over 15 years. The company develops modules which are used to securely transfer sensitive data between medical instru-ments via high-quality channels such as GSM, GPRS, EDGE and UMTS.

World Class Diagnosis Expert ‘Schiller – The Art of Diagnostics’ has specialised in medical IT solutions, pa-tient monitoring instruments, external defibrillators and electrocardiographs. The company, based in Ottobrunn in the southern part of the Munich district, was founded in 1974, today employs 700 staff and has an export ratio of 75%. Schiller’s product portfolio also includes real-time information transfer

PA G E 3W W W. I N V E S T- I N - B A V A R I A . C O M

IN FOCUS: BAvArIA AT MEDICA

mORE mOBIlE TECHNOlOgY AND BETTER ImAgES – mEgATRENDS IN mEDICAl TECHNOlOgY

Invest in Bavaria on the medica Hall 3 | Stand E83 | Your Contact: Dr. Martin Wimbersky | martin.wimbersky@invest-in-bavaria.com| Tel.:+49 89 2162-2209

PA G E 4W W W. I N V E S T- I N - B A V A R I A . C O M

FAIrS & EvENTS

... IN muNICH

hyBrIDICA 13 – 16 NOv. 2012International trade fair for the develop-ment and manufacture of hybrid compo-nents and lightweight hybrid solutions

www.hybridica.de/en/Home

... IN NuREmBERg

SPS-IPC-DrIvES27 – 29 NOv. 2012International trade fair for electric automation systems and components

www.mesago.de/en/SpS/home.htm

START OF THE SkIINg SEASON – SkIINg A pART OF THE Allgäu’S CulTuRAl HERITAgE

… BY AND WITH INVEST IN BAVARIA

BAVARIA IN yOUr BrIEFCASE

INvEST IN BAvArIA AT ThE UPPEr AUSTrIAN ExPOrT DAy19 NOv. 2012 lINz, AUSTrIA

INvEST IN BAvArIA INvITES yOU TO ThE MANAGING DIrECTOrS MEETING OF INDIAN ENTErPrISES AND BrANChES IN BAvArIA06 DEC. 2012 MUNICh, BAvArIA

Fischen in the Allgäu has just 3,033 inhabitants; the small village, surrounded by majestic peaks like the Nebelhorn and rubihorn, is about six kilometres away from the Bavarian winter sports centre of Oberstdorf.

Right on the main street, you can find the “Geschwenderhaus” – a farmhouse built in the 17th century. The historical architectural monument hosts one of only 13 skiing museums of the International Ski Federation FIS across Europe. Exhibits include wooden ski jump skis from 1925, when the village still had its own ski jump – a fact today’s visitors are reminded of by a model of the 52 metre record, set by Toni Brutscher in 1949. Also on display are antique ice skates, Indian snow shoes and a reconstruc-tion of the world’s oldest skis, which are estimated to be over 4,000 years old.

Of course, people do not only come to Fischen to become acquainted with the history and see old winter sports equipment, but for the powder snow conditions and wonderful winter landscapes. Fischen is known to offer family friendly skiing: the wide slopes and gentle descents make the region ideally

suited for children and beginners and many runs are floodlit at night.

Experienced and professional skiers also have various options here. The bi-national skiing region of Oberstdorf / Kleinwalsertal offers a total of 124 ki-lometres of alpine slopes distributed across five areas. The Allgäu’s highest cable car provides the connection to the Nebelhorn skiing resort which of-fers perfectly groomed slopes in winter and Germany’s longest ski run with a length of 7.5 kilometres, while snowboarders will find Germany‘s largest half-pipe here.

Another resort offering variety for skiers and boarders is the Fellhorn / Kanzel-wand skiing area. In addition to various slopes, the “Crystal Ground Fun Park“ at Kanzelwand valley is a paradise for mogul lovers. At the Fellhornbahn’s midd-le station, a fun park for children and beginners helps inexperienced skiers to get started.

The Söllereck offers four ski lifts and 12 kilometres of groomed runs from mild to moderate difficulty as well as the Söllereckbahn. Skiers will find something to suit every taste here as well. The Kleinwalsertal region attracts guests with 25 kilometres of slopes. Here they can find gentle as well as challenging runs embedded in an impressive landscape. The Walmendingerhorn on the other hand is every freerider’s dream and will also please fans of deep snow. But hurry – it probably won’t be a secret for much longer!

www.oberstdorf.de/en

Your Contact: Bernd Buchenberger

ElECTrONICA 13 – 16 NOv. 2012International trade fair for components, systems, applications

www.electronica.de/en/home

hEIM+hANDWErK28 NOv. – 2 DEz. 2012International trade fair for building, furnishing, living

www.heim-handwerk.de/en/home

Your Contact: Susanne Schierok

Tel.: +49 89 24210-7513susanne.schierok@invest-in-bavaria.com

Tel.: +49 89 2162-2582bernd.buchenberger@invest-in-bavaria.com

ImAgE SOuRCES: P. 1: © www.medica.de | P. 3: © Thinkstock.com P. 4: © ARochau/fotolia.com | P. 5: © BAYERN TOURISMUS Marketing GmbH/ www.bildarchiv.bayern.by | P. 6: © Ewald Fröch/fotolia.com

YOuR kEY TO OuR STATEInvest in Bavaria – The Business Promotion Agency of the Bavarian Ministry of Economic Affairs, Infrastructure, Transport and Technology and Bayern International.

puBlISHERDR. JOHANN NIGGLPRINzREGENTENSTR. 2880538 MUNICH | GERMANYTEL.: +49 89 24210-7500FAX: +49 89 24210-7557WELCOME@INVEST-IN-BAVARIA.COM

BuSINESS BAVARIACOORDINATION: ALEXANDRA SCHMIDHUBEREDITORIAL DEPARTMENT: WWW.TEXTBAU.COMTRANSLATION: WWW.TRANSLATE-ME.INFOART DIRECTION | INTERNET: ALEX PODOLAYDESIGN: WWW.TREIB-STOFF.COM

PA G E 5

economic Key Data

>> Annual GDP over € 50 billion>> More than 100,000 small and medium-sized companies>> Average purchasing power about 10 percent above national average

research and innovation

>> 4 colleges, including the University of Excellence Nuremberg>> Energy cluster Nuremberg – Network Energy Region Nuremberg>> 35 percent of all German patent applications in the field of medical diagnostics>> Industry network Automation Valley with more than 100 companies>> Competence initiative New Materials (KINEMA)>> Cluster rail technology, logistics, raw materials, medical technology, energy technology.>> Research factory Nuremberg>> Fraunhofer-Institute for Integrated Circuits IIS>> Fraunhofer-Institute for Integrated Systems and Device Technology IISB>> Fraunhofer-work group for Supply Chain Services SCS>> European Center for Power Electronics ECPE>> European Application Center for polymer optical Fibers>> Center for Automotive Power Electronics and Mechatronics zKLM>> Max Planck Institute for the Science of Light

The State of Bavaria offers a great variety of regions and traditions. This shows itself in the number of the state’s government districts – there are seven of them! Each one with its very own profile, featuring individual customs, historic cities, outstanding personalities and high-tech industries. With this issue, we want to start a series of portraits that depict these Bavarian regions; today we begin with Middle Franconia.

The term Middle Franconia should not be mistaken for Mediocre Franconia – on the contrary: with Nuremberg, Fürth, Erlangen and Ansbach, the region is among Germany’s top 10 economic locations with the highest density of engineers nationwide. This is reflected in surveys held among entrepreneurs – when it comes to satisfaction with a location, Middle Franconia takes position two in the federal ranking. As an international fair venue, Nuremberg hosts leading fairs such as the International Toy Fair, the BioFach (the biggest Organic Trade Fair worldwide)

and the Powtech8 - International Trade Fair for Mechanical Processing Tech-nologies and Instrumentation (Europe’s most important trade show in that sector). The University of Nuremberg is one of the few Universities of Ex-cellence in Germany, and the European Metropolitan Region of Nuremberg hosts the ‘Medical Valley’ cluster which was awarded the title of ‘leading edge cluster’ by the Federal Government – quite a match to the traditional attractions of Middle Franconia, world-wide famous for its Christkindlesmarkt and the Rostbratwurst.

W W W. I N V E S T- I N - B A V A R I A . C O M

BAVARIA‘S REgIONS: MIDDlE FrANCONIA

PA G E 6

Top industries

>> Information and communication technology>> Medical technology>> Sports and consumer goods (e. g., PUMA /Adidas)>> Logistics and transport technology>> Energy technology>> Automation, control technology and engineering, optics>> New media>> Manufacturing systems engineering>> Innovative services (engineering and business management consulting, market research,..)

infrastructure

>> International Airport in Nuremberg>> Highway connections to the major economic regions of Germany and Europe: Paris-Prague, London-Brussels-Vienna-Budapest, Stockholm, zurich, Milan, Warsaw-Berlin, Rome>> Rail hub in the EuroCity network and ICE- high-speed network of the Deutsche Bahn.>> Harbor Nuremberg: Accessibility from 13 countries by ship.>> Most modern cargo transport centre in southern Germany.

Unique to Middle Franconia

>> Top 4 high-tech-region in Germany>> Top 10 of the German business locations>> Germany’s highest density of engineers>> Top 2 in the nationwide ranking of company satisfaction with the location.>> International trade fair location Nuremberg with more than 100 events per year, including international trade fairs such as the International Toy Fair, the BioFach (world‘s largest fair for organic produce), and Powtech, Europe‘s most important trade fair for analysis and process technology, and much more.

Middle Franconia in numbers

>> Area: 7,245 km2

>> Population: about 1.7 million>> Regional structure: 5 urban districts (Nuremberg, Fürth, Erlangen, Ansbach, Schwabach), 7 rural districts

Living in Middle Franconia

>> No. 2 in the German city ranking for quality of life (2007).>> Throughout Bavaria the highest foreign overnight visitor ratio>> Unique natural landscapes, Franconian Lakelands, Franconian Alps, Altmühltal.

attractions in Middle Franconia

>> Romantic Franconia: composite of major historical monuments and natural sites>> Nuremberg Christmas market, the world‘s most famous Christmas market in the world>> Germanic National Museum, Nuremberg>> Nuremberg Old Town Festival>> International Open Air rock-im-park, Nuremberg>> Rothenburg ob der Tauber, one of the most important medieval towns featuring half-timbered houses.>> Roman settlement, Weißenburg>> Cloister games, Feuchtwangen>> Amusement park Playmobil Funpark, zirndorf>> Bergkirchweih in Erlangen (church fair)

W W W. I N V E S T- I N - B A V A R I A . C O M