business & beauty c3-c4 2013

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Catalogue 3-4 CELEBRATE WOMEN’S DAY WINNING TEAM

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Business and Beauty Magazine Catalogue 1-2 is bursting with exciting new products and interesting articles. Take a look inside to learn more about the delicious new soups from Wellness, the extremely successful Online Summit held in Warsaw Poland, and the special Sponsor Program, offering the Hollywood Glam Collection from Demi Moore.

TRANSCRIPT

Page 1: Business & Beauty C3-C4 2013

Catalogue 3-4

Celebrate Women’s Day

Winning Team

Page 2: Business & Beauty C3-C4 2013

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Johan Larsson

Vice President emea Central & mD Poland

global news:

China wants MooreIn a recent issue of eLLe magazine in China, a two and a half page spread was dedicated to Oriflame’s collaboration with Demi moore. The article featured an exclusive interview with Demi and a report on the launch of the more by Demi collection. In the interview, Demi describes the background of her new collection, which is to encourage modern women to love themselves more. The interview also covers her attitude to beauty products and secret beauty tips.

Poland loves More by deMiOriflame’s partnership with Hollywood star Demi moore has grabbed the attention of

the Polish media. Her new collection has received

recognition and high praise from many popular publications, including: Teletydzien

(Popular TV guide) and the bestselling Polish

women’s magazine, Twoj sTyL. What’s more, more by Demi eau de Parfum has received wide spread coverage and popular reviews in the Polish Blogosphere!

It seems that everyone is talking about Oriflame these days. All across the globe, from China to Poland, the excitement for Oriflame products is spreading faster than ever. Take a look at some of the recent stories that are creating buzz around the world.

Oriflame on Pinterest

You can now follow Oriflame on the world’s largest bookmarking site, Pinterest! Pinterest is one of the fastest growing social networks online at the moment, with more than 12 million users, where approximately 80% are women. We hope to inspire people to love our products and to want to become a part of Oriflame. Follow http://pinterest.com/weareoriflame/ What is Pinterest? Pinterest lets you organise and share all the beautiful things you find on the web. People use

pinboards to plan their weddings, decorate their homes, and organise their favourite recipes. Best of all, you can browse pinboards created by other people. Browsing pin boards is a fun way to discover new things and get inspiration from people who share your interests.

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Page 3: Business & Beauty C3-C4 2013

oriflaMe awards in latviaOriflame has won 6 prizes for the best products in the Cosmopolitan Beauty awards in Latvia. The competition was tough, but Oriflame managed to beat out big brands, like Bodyshop, Garnier and avon.And the Oriflame winners are...

Eye cream:Oriflame Optimals

skin energy

Foundation:Oriflame Ecobeauty

Hydrating Foundation

Shower gel: Oriflame Ecobeauty

shower Gel

Eye cream

for men:Oriflame North For men Triple action

eye Balm

Facial skincare

product for men:Oriflame North for Men Fatigue

Fighter Gel

Winning TeamWe are happy to share the news that we are continuing the sponsorship with Caroline Wozniacki during 2013. Caroline was the #1 ranked player in the world in 2010 and 2011, she is the winner of 18 tour titles and was the #1 most searched name on the WTa website in 2011. Caroline’s popularity and worldwide visibility have continued to grow. This combined with her outstanding sporting achievements makes her an excellent

choice to represent the Oriflame brand. she will continue to endorse Wellness as well as our cosmetics and body care products (with the exception of foot care), she will also continue her role as ambassador for the Oriflame Foundation.

Oriflame’s new fashion expertValerie Aflalo Former model and Miss sweden, now successful fashion designer, Valerie Aflalo, is Oriflame’s new fashion expert. Valerie has been collaborating with our accessories team to bring us the latest and most stylish trends straight off the catwalks. she will also be designing some exclusive collections especially for Oriflame in the coming year

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Male Celebrity Fragrance:

Oriflame Excite by Dima Bilan

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beat cellulite in 4 weeks!*

Q. What causes cellulite?There are many factors that contribute to cellulite, including: poor diet, stress, age, genetics, hormones and lifestyle factors. It’s a myth that only older or overweight women are affected by cellulite. Q How does Perfect Body Anti-Cellulite Attack help fight cellulite?This revolutionary new anti-Cellulite gel was developed with a massager to help the product target cellulite more effectively. The highly efficient massage action combined with the fat burning formula helps to leave skin firm, smooth and toned. Perfect Body anti-Cellulite attack will be launched in Catalogue 4.

Q&a PerfeCt body

Q. What is cellulite?Cellulite is the dimpled appearance of skin caused by the buildup of fatty deposits just below the skin surface. 80-90% of women either has or will get cellulite at some point in their lives.

Introducing a breakthrough innovation in the fight against cellulite, Perfect Body anti-Cellulite attack. This anti-Cellulite gel combines a powerful formula with a unique massager integrated into the cap to help break-up and smooth out cellulite. Visible signs of cellulite are reduced in just 4 weeks! It’s the perfect way to prepare for the warmer months ahead. Get yours for the super price of XX and save 60%! Just spend XX in the catalogue.

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*Consumer evaluation on 113 women for 4 weeks.

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During and after menopause, the skin begins to dramatically lose its density, volume and plumpness. This happens because the proteins that make up the supporting structure of your skin, known as collagen and elastin, are compromised. at the same time the skin loses important sugar molecules (GaG) that attract water and make the skin plump and bouncy. Oriflame Senior Claims Communication scientist, Dean Hickey explains more.

- How does the new Intense formula work?

- neW Time Reversing Intense helps restore and improve skin density with potent amino+ Complex – the one that differs it from the core Time Reversing range. amino+ contains two cellular messengers, which stimulate the repair and re-structure of your skin. amino+ promotes the production of collagen, hyaluronic acid and GaG. This action works to restore the underlying skin structure, helping to promote dermal thickness and skin density. Time Reversing Intense day and night creams will be launched in Catalogue 4.

time reversing intenseOriflame proudly presents neW Time Reversing Intense

“ I found that using both of these creams was very effective at firming and plumping my skin ”

Discover the new very sensual, mysterious and feminine fragrance-amber elixir night. This captivating oriental fragrance blends floral note of wild rose and bergamot with the richness of incense. It’s the perfect choice for women who want to feel alluring, ravishing and seductive. amber elixir night will be launched in Catalogue 3.

sellinG tiPs introduce your Customers to the new

scent by lightly spraying the cover of the catalogue. This will create immediate interest as soon as they open the catalogue.

recommend it to your customers who already know and love the bestselling fragrance- amber elixir.

Give it as a unique and elegant gift for Women’s Day.

Captivate the night25040

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28.000.000,-T W e n T y e I G H T m I L L I o n

s a P P H I R e D I R e C T o R s ’ C a s H a W a R D

magnus Brännström Ceo oriflame CosmeticsTed Boman

managing Director

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Oriflame Honour Charts

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Welcome to the Wellness academy

Wellness products developed by Oriflame are a perfect match for those who are searching for products that reflect sound, healthy lifestyles. To assist your understand-ing of Oriflame Wellness products and help you find ways to share this important information, we have created The Wellness academy. This simple and effective three step academy will give you: an in-depth knowledge of Wellness products, an understanding of how to succeed in selling them, and help you with taking advantage of Wellness Clubs. Don’t miss this wonderful opportunity to become a Wellness expert and grow your business!

why wellness?We all want to live a healthy life full of energy and vitality. To achieve this, our body needs a nutritious, well-balanced diet with the proper vitamins and minerals. It’s no secret that eating healthy and staying fit in today’s fast-paced world can be a real challenge. There are many factors that contribute to poor health and weight gain, including: poor eating habits, stress, and lack of exercise. We can make daily choices to ensure we remain healthy and fit. One very simple choice is making Oriflame Wellness part of our daily lives. Wellness products have been developed to help modern people achieve nutritional balance through optimal composition and convenience. moreover, all Wellness products are devel-oped and produced with the highest stan-dards of safety, efficacy and quality. Wellness

by Oriflame features a diverse and growing range of products for many different needs, but our goal always remains the same- a healthy and happy you!

wellness aCadeMy steP 1step 1 will provide you with in depth train-ing in the art of living a healthy lifestyle and increase your knowledge of Oriflame Well-ness products. Learn everything there is to know about Wellness products and how they can be beneficial for those seeking a healthy, energetic and balanced life.

wellness aCadeMy steP 2In step 2 you’ll learn step-by-step the most effective methods for selling Wellness products. you will also learn how to use the Wellness Presentations Template to your advantage. Finally, you will learn how to increase your sales and reach higher titles more quickly through the Wellness opportunity.

wellness aCadeMy steP 3Immediately begin to spread what you have learned and expand this healthy “feel good” movement though the Wellness Clubs. In step 3 you will also gain knowledge of how to attract new customers and as a result sell more outstanding Oriflame products too!ask your asm how to access Wellness academy!

All around the world, more and more people are choosing Wellness as a way to improve their daily lives.

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For over 100 years, people have joined together on the 8th of march to celebrate the achievements and honour the struggles of women worldwide. It is a time to reflect on all of the amazing women and girls, who inspire and influence us on a daily basis. In many countries, it is customary for both men and women to give flowers and small gifts to the special women in their lives. Take a moment to celebrate the wonderful women closest to you and let them know how much they are appreciated. We wish all of you beautiful, strong, intelligent, and compassionate women a very happy and joyous International Women’s Day… today and every day!

woMen of aCtionIn 1910 two women’s activists, named Clara Zetkin and Luis Zietz, first proposed the concept of an International Women’s Day- a celebration that would show appreciation for women as well as highlight the constant struggle for women’s rights.Flower PowerIt’s a common tradition in many parts of the world to give flowers on Women’s Day. Flowers are a symbol of femininity and beauty, so they make the perfect gift. This Women’s Day, instead of buying her flowers that will only last a week, give her a beautiful new fragrance that she can enjoy for much longer.

International Women’s Day is just around the corner. To celebrate this special occasion, we would like to share with you some background behind this important day.

Happy Women’s Day!

Key dates for international woMen’s day

1909 The first ever Women’s Day was celebrated on February, 28th 1909 in the United states of america.

1911 Following an agreement at the International Working Women’s Conference in Copenhagen, International Women’s Day is celebrated for the first time in Austria, Denmark, Germany and switzerland on march 19th.

1917 on march 8th Women in Russia stage a demonstration for “bread and peace.” The strike sparks a revolution which results in the overthrow of the government.

1975 The United nations declares 1975 as International Women’s Year. From this moment on, March 8th is officially known as International Women’s Day around the world.

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Treat yourself or someone special to a unique gift this Women’s Day.

luxury ManiCure Kit Create perfect looking nails anytime and anywhere with our most impressive manicure kit ever. This beautiful set includes 8 tools with gold-colour coating and comes elegantly packed in a gold faux leather case. available in a special offer for Women’s Day.

diaMonds are forever This Women’s Day, treat your skin to the care that it deserves. our most luxurious range of skincare combines innovative technology with the power of diamonds to help slow the signs of ageing and restore your skin’s youthful appearance.

sPlash of Colournails go from dull to dazzling in seconds with

a coat of our bestselling polish. The huge range of gorgeous, high-shine shades means you will find the perfect colour

for every occasion and mood. Recommend them

to Customers as an easy and affordable gift idea.

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luxury for liPsIntroducing Giordani Gold Canary Diamond Lipstick, the 1st Oriflame lipstick with real diamond powder. Infused with diamond powder and rejuvenating Italian acacia honey to make your lips feel as good as they look.

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C2 – C3, 2013

35€VaLUe

80€VaLUe

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CATALOGUE 2-3Support 6 friends to qualify for Welcome Program step 1 in Catalogue 2 and 3, and get the hollywood Glam trolley in Catalogue 4 for XX.

CATALOGUE 3support 2 friends to qualify for Welcome Program step 1 in Catalogue 3 and get the hollywood beauty Case in Catalogue 4 for XX

Complete your exclusive collection by

Demi Moore

160€

ReWaRDs ToTaL VaLUe

“It was so exciting to team up with Oriflame and together we’ve created indulgent beauty products and on-trend sophisticated accessories that every woman will adore.”

sponsor Program

Psst...utilize your recruits from

catalogue 02 to get this elegant trolley