21 actions to boldly blog

where no one’s blogged before!

2013 ©Valérie Leroyer & Faith Attaguile

Your blog inspires awe by showing expertise and leadership in your industry.

To write a blog that matters,

you must remain true

to your business goals and ideals --

and prove you care.

Blog from your heart. No fake. No copy.

Be sincere. Do not pretend.

You practice the business blogger’s secret: engage … engage … engage

Engage and build your audience, one reader at a time.

You believe in the saying, “No pain, no gain.” Because blogging … isn’t … easy! It takes time and skills to find the right topic, then research … and finally write posts.

You care about the problems, desires, hopes and needs of your audience. You research and identify them.

Then you write about them.

Your business blog builds a thriving

community with shared interests.

You respect other bloggers. You respect your competition.

You make it easy for your readers to connect with you and share your posts.

Build a strong presence on social media. Be mobile-friendly!

You search for and surround yourself with people who have great ideas. That’s how you write epic content!

You do not write fluff!

You increase your business blog traffic in an ethical manner.

You follow great bloggers you admire. You study every word they write. That’s how business blogs reach greatness!

You write and write … and write. This is why you’re a successful blogger!

The voice you use in your blog posts shows your company’s heart to the world.

You don’t blog for the sake of blogging. You create. Imagine. Engage!

Blogging requires patience … as success doesn’t happen overnight.

Be respectful. Keep focused. Interact … and share.

Photographs from Australia, North America and Hawaï, kindly provided by:

Jacqueline Bonneau.

Merci!

We wrote this Manifesto for you to share with everyone. But please, don’t sell it or change it!

About the authors

Valérie Leroyer is a freelance blogger for the Great Outdoors

and Kayaking industries. She’s been trained in business blogging by

Corbett Barr (Think Traffic), Michael Stelzner, founder of Social

Media Examiner, and Danny Iny from Firepole Marketing.

Follow her on Twitter,

Facebook, YouTube and LinkedIn.

empowerment marketing services for eco-businesses working for a greener world.

On some days, you may also find her over at LetsBuildYourBlog.com.

Connect with her on Twitter, Facebook, Google+ and LinkedIn.

Faith Attaguile spends most of her time at FrontlineCopy.com copywriting, blogging and providing

“I'm always impressed by Faith's copy. She knows how to tap into the wants, needs, desires and problems that a prospect is experiencing, then position the product as the solution in a natural, easy-flowing manner.“ —Jay White AutoresponderApprentice

Faith: “You're now part of a very elite group of SEO copywriters who have spent the time to gain Certification and showcase their expertise. And now, you'll be able to confidently go forth and create top-positioning content that converts like crazy for your clients….” —Heather Lloyd-Martin Owner, SuccessWorks Founder, SEO Certification Program

"Valérie has been writing for Exvana for some months now, covering a variety of outdoor topics. Working with Val has been pleasure, as we are always confident we will receive a well written in-depth article ahead of schedule. She provides us with all of the titling, tags, content and pictures necessary to post with no editing needed." – Brian Wolf, Exvana Community Manager

"I really appreciate the way that Valérie takes the time to dig deep into her topic, develops a thorough understanding of it all, and translates it into clear, direct and efficient message for the right audience. She's a capable writer and focused blogger who meets deadlines and is easy to work with." -Danny Iny, Firepole Marketing

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