business case for elearning
DESCRIPTION
Session for ACPETTRANSCRIPT
Business Case for eLearning
Michael Gwyther
Do you use eLearning currently?
• A No• B Yes – self paced learning• C Yes – Blended Learning• D Yes – Fully online and facilitated
Do you have a vision of how eLearnng can work at your organisation?
•A No – eLearnng is a mystery to me•B Yes
Critical issues
• Determining your “brand” of eLearnng• Identity opportunities from existing/proposed
training• Demonstrate value • Aligning to strategic plan, vision, goals• Audit current capacity and staff commitment to
change• Champions• Management commitment
State of Play
• Totally online courses• Blended solutions with a mix of face-to-face
and online elements • Learning management systems that manage
students' learning• Web conferencing systems, which support the
delivery of scheduled online sessions • Informal learning using social networking• Skills recognition portals to shape individual
learning plans and training
Infrastructure-LearningLearner
Management Systems
Learner Management Systems
Virtual ClassroomVirtual Classroom
Web 2 Portal(Blog, Wiki, Facebook)
Web 2 Portal(Blog, Wiki, Facebook)
Manuals,CD ROMS
USBExisting
resources
Manuals,CD ROMS
USBExisting
resources
ePortfoliosePortfolios
WorkplacesimulationsWorkplacesimulations
Social MediaSocial Media
Staff/LearnersEarly
adoptersEarly
adopters Subject matter experts
Subject matter experts
ChampionsChampionsResistorsResistors
Basic ICT usersBasic ICT users
Infrastructure-SupportHelp DeskHelp Desk
Online enrolmentsOnline enrolments
Email and PhoneEmail and Phone
Web help – guides, FAQ Web help –
guides, FAQ
Out of hours learner support
Out of hours learner support
Integration with Student
Management Software
Integration with Student
Management Software
Maturity Studies (UK) identified where learning technologies were adding business value and reports findings in 8 themes:
1. Time Saving
2. Productivity Gains
3. Staff Benefit
4. Business Impact
5. Tangible quality improvement for learning
6. Impact of Social Learning
7. Green Issues
8. Cost Savings
http://www.towardsmaturity.org/
Maturity
Six strands of implementation behavior are more likely to be seen in organisations that are more mature in their use of learning
technologies.
Maturity
6 strands which collectively entwine to help deliver a successful e-learning implementation.
Defining NeedLearner contextWork contextBuilding capabilityEnsuring engagementDemonstrating value
Failure
33 reasons why eLearnng failsNo Defined Business PurposeLack of Hybrid Skills for Learning ProfessionalsPoor Project Management and PlanningPoor Stakeholder ManagementFailure to understand the Learner’s environmentFailure to demonstrate value
http://www.towardsmaturity.org/article/2010/03/30/33-reasons-why-elearning-projects-fail/
Preventing Failure
Before embarking on an eLearning-learning project:
1. learn from other projects (both successes and failures;)
2. audit their own and their organisation’s capabilities; and
3. challenge your organisation/clients to document as to why eLearning-learning is required
http://www.towardsmaturity.org/article/2010/03/30/33-reasons-why-elearning-projects-fail/
eLearning is about
• People• Content &
Communication• Systems• Technology
Task – Business Case
• E Learning Strategic Plan• Executive Summary• Description of Initiative• What will be developed• Options, Risks & Budget• Implementation• Staffing and Responsibilities
What will be developed? Content Facilitation Communication and
support Assessment Group based Industry
BC – Executive Summary
Summarise the overall business case: What are you planning to do & Why are you
doing it? How business/training need is currently met Why the proposed eLearning solution will be a
good alternative Advantages of the recommended strategy. Identify links between benefits, what you will
deliver and benchmarks used to measure success
Why good alternative? Advantages of the recommended strategy
BC – Description of Initiative
Clearly define your initiativeReason for Initiative – Business ReasonEnsure proposal has some fit with your organisations strategic planningIntended market and target audience (capabilities)What eLearning in sector – Why more?Staff involved
BC – Options and Benefits
What are the benefitsHow can they be measuredCan you achieve/sustain within a budgetSWOTStakeholders – CapabilitiesCompetitors – what are they doing?Repercussions
BC – Costs
StaffMarketingDeliveryTravelConsultantsContentInfrastructure *Training
BC – Risk Strategy
Document RisksDocument likelihood of occurringDocument impact on project if occursDocument how contain risk should it occur
BC – Implementation
Define RolesDefine TasksDefine Milestones (Tasks, Dates, Accountability)
BC – ImplementationDefine Project & Team RolesDefine Training OutcomesOutline ContentStoryboardingDevelopment of learning contentUsability Testing/Sign Off/ApprovalPilotEditsImplement
