UMS, CADE

Jay / Architect

Mindware’s

Solution Overview

M-CADE

Cross-platform Application

Development Environment

Platform on mobile business?

WWW have been

Open Mobile Alliance was ...

๏Architecture

๏Broadcasting

๏Content Delivery

๏Data Synchronization

๏Device Management

๏Digital Rights Management

๏Interoperability

๏Location

๏Communications

๏Release and Planning Management

Mobile Devices are ...

25

10

7

5

2

1.3

3

Dilemma on C/S(Customer Service)

Dilemma on M&O (Maintenance & Operation)

IDE tool for multi-desktop

Support Window/Mac/Linux

Debug Bridge with iOS/Android

Tea, Lightweight

Unified Messaging

Platform

SMS, best profit business in mobile industry

Revenue and profit of worldwide

SMS(unit:billion USD) Easiest operation, except Calling

Lowest tariff

4 Billion service capable handsets

Reliable delivery rate and speed

Success point of SMS

160byte only/character only

Double pay for multiple receiver

Can’t handle the interactive service

Non-smart method even smartphone era

Limitation of SMS

[Android] [iPhone] [Symbian] [MIDP/WIPI]

Multidevice Coverage Messaging Solution

[IM] [Direct Chat]

[SNS/Blog

Posting]

Enhance Communications Channel

Developing

Business

NMS will replaced SMS and notice to Manager directly

Monitoring a network event information in detail

Available Interactive communication for get Query

Response form the System

Available value added option : confirm/delivery/resend…

Business Case - Network Operation Div./Corp

•단행본 기획2팀-일/커피/수다 ...

•2006년 공채-06플라톤 이야기방

•본부 대리-과장 임시모임터

•일산 후곡마을 1605동 205호 은수네

Have Internal/Private Communication Channel between HQ to Local HQ and

Branch office

Support GW+ERP(SAP JOC)+Web+Resource Management+Microommunity+

Search+On-Site required support

Survey/Poll

Interactive Service Channel

Business Case - Branch management

뉴스검색시스템(자동)

intel

Ticketing / Online Reservation / Coupon

Tea Platform provides environments easily interoperating with a

reservation system

Tea Platform provides a powerful notification function using Push and

the like and communication with customers.

Integration with Legacy online

Ticketing System

Personalize Page

- Ticket/Reservation confirm & ticket

printing

- Coupon & Exchange ticket managing

- Transaction/Deal history

Performance/Event search

- Utilize GPS/Advertisement feature

Lodge/Event Entrance ticket

- Utilize GPS/Advertisement feature

Review and comment for each event

Community bulletin board generation

for common buyers

Finance Transaction Notify Messaging Svc. Postman for finance transaction - Business background

Quite reason as become post paid subscriber

Trustable & Confirmation-able message

Sufficient information with context & other relate info.

Differentiated service for VIP customer

Save the handling and manage cost

Easily bind with ad. and context

SMS is most popular way but expensive (10 mil. per day in Korea, 40 Billion Won per

year)

Offline & Email base ‘bill’ will not easily reach and expensive (Over 0.2 USD per unit in

Korea)

Anxiety is part of main issue’s on stabilize of credit economy at developing countries

Sufficient information but insufficient context

Need volatile VS. need archive

Postman for finance transaction - Business value

Finance Transaction Notify Messaging Svc.

Postman for finance transaction - Business background

Green Flyer

Green flyers in retail store - Business value

Green flyers in retail store - Business background

410 Million flyers are delivered to consumer by one discount store (170,000

trees of 30 years)

Different design, price and items (300 local branch, 30 counts, 10,000 kinds)

Big budget, handling effort, waste, blame and low reach

Lowest cost effective flyer

Personalize marketing tool

Over 90% of reach and read check

Green, Trend, Efficient & Economic

Interface with their legacy such as CRM

Green Flyer Green flyers in retail store - Delivery roadmap

1. Selected event message delivery for registered smartphone users & reputation

posting

2. Unify the online catalogue & cart for wired & wireless

3. Support the feature phone

4. CRM Interface & personalized million kinds of online catalog

Green Flyer

Case Study

CASE Study for olle-talk as UMS APP

KT’s UMS app

X-Platform Service for

iPhone/Android

connect to friend using

address on phone and others

service various of VAS in

free of charge

- Social networking such as

Twitter, Facebook, me2day

- café, Chatting, micro-

community, grouping friend

e-Invoice Service

Provide environments the same as those of existing Web service based on Tea

platform

Task configuration is possible according to field conditions.

E-tax bill Draw up/Publishing

E-tax Management

NTS(National Tax Service)

Transmission

Account Management

Delivery and confirmation

direct notify

Authentication Management

Advertisement

CASE Study for University

Interactive communication Channel Service for Promotional Admission to High school Students

Service Open Community & CUG as PaaS(Platform as a Service) on Cloud Environment

CASE Study for Finance Consultant

Interface to Phone/PAD/Web

CRM/G(Geo-location)CRM/Sales Management

CADE with Tea and Partners

Finance Consultant(Cont’d)

Technical

Session

Comparison Table for Mobile Apps

๏ Full Network Support

๏ Server base zero repository

๏ Min. the gap of device performance

๏ Safe from fraud

๏ Distance connect & service

๏ Hybrid with local file & SQLite

CADE architecture with tea

Tea Server Core & CADE Server Enterprise Interface

Server

DBMS/Repository

Transceiver/Scheduler

Monitoring

Notification

Location

Security

Advertisement/Payment Gateway

Terminal

CA

DE

Scrip

t Actio

n S

erv

er

SNS

IM

IMAP

POP3

RSS/

ATOM

SMTP

XML

File

Ente

rpris

e c

onnecto

r for b

usin

ess A

pps &

Web

Wire TCP/IP

Wi-Fi

GPRS/EDGE

EVDO/HSPA

LTE/WIMAX

Network

GPS

Clients

Rem

ote

Se

rvic

e P

rovid

er

Dire

cto

ry S

erv

er

Transcoder

Clie

nt R

un

time

En

gin

e fo

r CA

DE

Hardware diagram with tea