business communication

Business Communication

Essentials of Business Communication, 6eMary Ellen Guffey, Los Angeles Pierce College

4-Color, 448 pp., 2004

ISBN: 0-324-18535-9

http://www.meguffey.com

This text-workbook is a streamlined, no-nonsense approach to businesscommunication. It takes a three-in-one approach: (1)text, (2) practical workbook, and (3) self-teachinggrammar/mechanics handbook. The chapters reinforcebasic writing skills, then apply these skills to a variety ofmemos, letters, reports, and resumes. This new editionfeatures increased coverage of contemporary businesscommunication issues including oral communication,electronic forms of communication, diversity and ethics.

• NEW! Before-and-After Documents: Updated for the 6thedition, the documents demonstrate effective writingand formatting techniques.

• NEW! More Email Coverage: Completely enhancedcoverage of email includes new coverage of the dangersof e-mail, when to use e-mail and when to send hard-copy memos, and extensive new problems on timelytopics such as car phone safety, workplace violence,unwanted e-mail, time management, smoking bans,USPS electronic postmark, and FICO credit rating scores.

• NEW! Interpersonal Skills: New Chapter 11,“Communicating in Person, by Telephone, and inMeetings”, provides in-depth coverage of keyinterpersonal skills so students are equipped with thesoft skills employers want.

• NEW! Oral Communication: Because of the increasedemphasis by employers, a new chapter oncommunication in person, by telephone, and inmeetings has been added to the 6th edition.

• NEW! Student CD-ROM: This CD-ROM, packaged witheach new copy of the 6th edition, provides easy accessto a number of valuable resources, including documentsfor revision, PowerPoint® slides, Web links, andAdvanced Grammar Mechanics activities.

• NEW! Technology Coverage: New coverage on email,Internet research, and electronic presentations reflectsthe greater emphasis in the business world ontechnology enhanced communication.

• NEW! New Video Case Studies: A set of exciting videos,each about 8 minutes long, bridges the gap betweentextbook and the real world with case studies of suchcompanies as Hudson’s, Ben & Jerry’s, Yahoo!, andWorld Gym.

• Text/Workbook Format: The convenient text/workbookformat presents an all-in-one teaching-learning packagethat includes concepts, workbook application exercises,writing problems, and a combinationhandbook/reference manual. Learners work with andpurchase only one volume for efficient, economicalinstruction.

• Expanded Coverage of Career Skills: Special workshopdiscussions focus on developing career skills thatstudents need to succeed, such as using ethical tools,working collaboratively, observing business etiquette,resolving workplace conflicts, and conducting online jobsearches.

• Student Web Site: This is the first text to offer Internetresources for the student. Users will find interactivechapter reviews, interactive skill builders, Internetresources, and PowerPoint® presentation slides athttp://www.meguffey.com.

• Newsletter and Complimentary Teaching Resources: Alladopters receive a free subscription to our semi-annualnewsletter “Business Communication News.” Ithighlights current issues and news of interest in thebusiness communication course and contains offers forcomplimentary teaching materials that may be ordereddirectly from the author.

SupplementsAnnotated Instructor’s Edition, Essentials of Business Communication 0-324-19156-1

Instructor’s Manual with Test Bank and Solution Transparency Masters 0-324-19153-7

Instructor’s Resource CD-ROM 0-324-19157-X

Bridging the Gap Video Series 0-324-11460-5

BusinessLink Video Case Studies for Business Communication 0-324-01364-7

ExamView Testing Software 0-324-19158-8

Transparency Acetates 0-324-19155-3

WebTutor Advantage for Blackboard 0-324-19160-X

WebTutor Advantage for WebCT 0-324-19159-6

WebTutor ToolBox for Blackboard 0-534-27489-7

WebTutor ToolBox for WebCT 0-534-27488-9

Table of ContentsUNIT 1: LAYING COMMUNICATION FOUNDATIONS. 1. Facing Today’sCommunication Challenges. UNIT 2: THE WRITING PROCESS. 2. Writing for Business Audiences. 3. Improving Writing Techniques.4. Revising and Proofreading Business Messages. UNIT 3:CORRESPONDING AT WORK. 5. E-Mail and Memorandums. 6. RoutineLetters and Goodwill Messages. 7. Persuasive Messages. 8. NegativeMessages. UNIT 4: REPORTING WORKPLACE DATA. 9. InformalReports. 10. Proposals and Formal Reports. UNIT 5: DEVELOPINGSPEAKING SKILLS. 11. Communicating in Person, by Telephone, andin Meetings. 12. Making Oral Presentations. UNIT 6: COMMUNICATINGFOR EMPLOYMENT. 13. The Job Search, Résumés, and JobApplication Letters. 14. Employment Interviewing and Follow-UpMessages. Appendix A. Reference Guide to Document Formats.Appendix B. Correction Symbols and Proofreading Marks. AppendixC. Documentation Formats.

BUSINESS COMMUNICATION ➤

To Order: 1-800-477-3692 21

BUSIN

ESS COMM

UN

ICATION/BU

SINESS EN

GLISH

Business Communication: Process and Product, 4eMary Ellen Guffey, Los Angeles Pierce College

4-Color, 672 pp., 2003

ISBN: 0-324-16393-2

http://www.meguffey.com

Business Communication: Process andProduct takes students through a well-developed, consistently applied process approach tocommunication and combines it with integrated, hands-on application of current and emerging businesstechnologies. Students learn a process for solving futurecommunication problems, and how to use Internet andelectronic media to deliver their message, resulting in atangible communication strategy they can use throughouttheir careers. In addition, the text provides ample productsof that process in the form of business document examples.

SupplementsInstructor’s Manual 0-324-11453-2

Instructor’s Resource CD-ROM 0-324-11458-3

Test Bank 0-324-11455-9


Study Guide 0-324-11454-0


Bridging the Gap Video Series 0-324-11460-5

WebTutor Advantage for Blackboard 0-324-11461-3


Table of ContentsUNIT 1: COMMUNICATION FOUNDATIONS. 1. Communicating at Work.2. Communicating in Groups and Teams. 3. Listening and NonverbalCommunication. 4. Communicating Across Cultures. UNIT 2: THEWRITING PROCESS. 5. Preparing to Write Business Messages. 6. Organizing and Writing Business Messages. 7. Revising BusinessMessages. UNIT 3: BUSINESS CORRESPONDENCE. 8. Routine E-mailMessages and Memos. 9. Routine Letters and Goodwill Messages.10. Persuasive and Sales Messages. 11. Negative Messages. UNIT 4:REPORTS AND PROPOSALS. 12. Report Planning, Research, and Uses. 13. Report Organization and Presentation. 14. Proposals and Formal Reports. UNIT 5: PRESENTATIONS. 15. Speaking Skills.16. Employment Communication.

Effective Communication for Colleges, 10e

Clarice Pennebaker Brantley, Innovative Training Team

Michele Goulet Miller

4-Color, 496 pp., 2005

ISBN: 0-324-27271-5

http://brantley.swlearning.com

The Tenth Edition is thoroughly revised with the mostcurrent trends in business communication while focusing

on the very successful Communication by Objectives(CBO) approach to communication. This three-stepapproach emphasizes an easy-to-use process to achievesuccessful communication in today’s workplace. Withupdated and expanded chapters on inter-culturalcommunication, technology, and real-world openingvignettes the Tenth Edition will engage your students inthe learning process.

SupplementsAnnotated Instructor’s Edition with Student CD-ROM and InfoTrac College Edition 0-324-27272-3

Instructor’s Resource CD-ROM (includes PPT, TB, & IM) 0-324-27273-1





Table of ContentsPART ONE: PRINCIPLES OF COMMUNICATION. 1. Partners for Effective Communication. 2. The Six Cs of Effective Messages. 3. The Communication-by-Objectives Approach. 4. ElectronicCommunication and Technology. PART TWO: EFFECTIVE MESSAGEAPPLICATIONS. 5. Good New and Neutral Messages. 6. Bad NewsMessages. 7. Persuasive Messages. 8. Employment SearchCommunication. 9. Applications, Interviews, and Follow-UpMessages. 10. Oral/Spoken Presentations. 11. Written Reports andInstructions.

Business Communication, 6eA.C. “Buddy” Krizan,

Murray State UniversityPatricia Merrier,

University of Minnesota-DuluthCarol Larson Jones,

California State Polytechnic University

4-Color, 665 pp., 2005ISBN: 0-324-27225-1

http://krizan.swlearning.com

Business Communication, 6th Edition, presents basicbusiness communication fundamentals by using practicalapplications. It is designed to assist students in achievingacademic and career success through the development ofexcellent communication skills. In depth discussion ofcurrent communication topics include: workplacediversity, electronic technology, correspondenceapplications, proposals, business plans, special reports,visual aids, teamwork, interpersonal communication,listening and nonverbal messages, presentation skills, andemployment communication.


Instructor’s Resource CD-ROM (IM, TB, ExamView, PP) 0-324-27232-4

➤ BUSINESS COMMUNICATION

22 http://www.swlearning.com

BUSI

NES

S CO

MM

UN

ICAT

ION

/BU

SIN

ESS

ENGL

ISH

Study Guide 0-324-27230-8

Test Bank 0-324-27229-4






Table of ContentsPART ONE: THE COMMUNICATION ENVIRONMENT. 1. BusinessCommunication Foundations. 2. International and Cross-CulturalCommunication. 3. Communication Technologies and Techniques.PART TWO: DEVELOPING COMMUNICATIONS. 4. Principles of BusinessCommunication. 5. Developing Effective and Ethical BusinessMessages. 6. Interpersonal Communication and Teamwork. PARTTHREE: CORRESPONDENCE APPLICATIONS. 7. Positive and NeutralMessages. 8. Goodwill Messages. 9. Negative Messages. 10. Persuasive Messages. PART FOUR: WRITTEN REPORT APPLICATIONS.11. Business Research and Report Writing. 12. Proposals, BusinessPlans, and Special Reports. 13. Visual Aids. PART FIVE: ORAL ANDNONVERBAL COMMUNICATION. 14. Listening and Nonverbal Messages.15. Oral Communication Essentials. PART SIX: EMPLOYMENTCOMMUNICATION. 16. The Job Search and Resume. 17. EmploymentCommunication and Interviewing. BUSINESS ENGLISH SEMINARS. A. Parts of Speech. B. Sentence Structure. C. Punctuation. D. Style.E. Word Usage. APPENDICES. A. Formats of Letters and Memos. B. Documentation Format: APA, MLS. INDEX.

Business Communication with Professional PowerPak and Teams Handbook, 14e

Carol M. Lehman, Mississippi State University

Debbie D. DuFrene, Stephen F. Austin State University

4-Color, 720 pp., 2005ISBN: 0-324-27270-7

http://lehman.swlearning.com

While continuing a strong tradition of sound writingprinciples and abundant model documents, this newedition of Business Communication integrates spoken,electronic, and written communication situations andstrategies—the way communication actually occurs in adynamic workplace. The digital age demands that ourstudents communicate expertly through an ever-expanding number of communication options—fromtraditional paper documents to e-mail, instant messaging,web communications, voice and wireless technologies,and whatever technology evolves next. You’ll see thisintegrated business strategy applied throughout the text.



Test Bank 0-324-27257-X


Building High Performance Teams 0-324-27259-6





Table of ContentsPART ONE: COMMUNICATION FOUNDATIONS. 1. Establishing aFramework for Business Communication. 2. Focusing on Interpersonaland Group Communication. PART TWO: COMMUNICATION ANALYSIS.3. Planning Spoken and Written Messages. 4. Preparing Spoken andWritten Messages. PART THREE: COMMUNICATING THROUGH VOICE,ELECTRONIC AND WRITTEN COMMUNICATIONS. 5. CommunicatingElectronically. 6. Delivering Good- and Neutral-News Messages. 7. Delivering Bad-News Messages. 8. Delivering Persuasive Messages.PART FOUR: COMMUNICATION THROUGH REPORTS AND BUSINESSPRESENTATIONS. 9. Understanding the Report Process and ResearchMethods. 10. Managing Data and Using Graphics. 11. Organizingand Preparing Reports and Proposals. 12. Designing and DeliveringBusiness Presentations. PART FIVE: COMMUNICATION FOREMPLOYMENT. 13. Preparing Resumes and Application Letters. 14. Interviewing for a Job and Preparing Employment Messages.Appendixes. A. Document Format and Layout Guides. B. ReferencingStyles. C. Language Review and Exercises. D. Grading Symbols andProofreader’s Marks.

Basic Letter and Memo Writing, 5e

Susan H. VanHuss, University of South Carolina

1-Color, 256 pp., 2005

ISBN: 0-538-72783-7

http://www.swlearning.com

Basic Letter and Memo Writing is an intensive, activity-oriented text-workbook that shows users how to applybasic principles of communication to write clear andeffective business documents. Through numerousdocument examples and applications, students masterbasic skills and apply them in specific real-world businesssituations. The ideal customer is a high school orpostsecondary instructor who wants a focused andapplications-oriented text.

• NEW! Instructional material will link to the workplacemore directly.

• NEW! Internet will be stressed more, especially in thejob search and sending electronic transmissions andattachments.

• NEW! Employment chapter expanded to includefunctional resume and scannable resume, follow-updocuments, and writing for permission for references.

• Technology and global considerations will be integratedthroughout each of the writing strategies presented.

• The Internet job search—web sites, examples of web-friendly resumes, including the scannable resume.

• A section addressing the proper use of electroniccommunication, versus paper communication, sendingattachments.


To Order: 1-800-477-3692 23

BUSIN

ESS COMM

UN

ICATION/BU

SINESS EN

GLISH


Instructor’s Resource CD-Rom 0-538-72785-3

Table of Contents1. Style, Process, and Product. 2. Ten Guides for Effective Writing.3. Positive Letters and Memos. 4. Negative Letters and Memos. 5. Persuasive Letters and Memos. 6. Letter and Memo Reports. 7. Form Letters and Memos. 8. Collaborative and Team Writing. 9. Goodwill and Personal Business Messages. 10. EmploymentCommunications. APPENDICES. A. Address Directory. B. LanguageArts Checklist. C. Language Arts Solutions. D. Evaluation GuideAssess Each Communication.

Business Communication: A Framework for SuccessDan O’Hair, University of OklahomaJames O’Rourke, Notre Dame UniversityMary John O’Hair, University of Oklahoma

4-Color, 672 pp., 2001

ISBN: 0-324-07350-X

http://ohair.swlearning.com

Business Communication: A Framework for Successpresents a truly strategic approach to businesscommunication. This text builds on a solid foundation ofrhetorical and communication theories by including arange of real-company examples that make the theoriescome alive. These innovative methods not only helpstudents identify the many challenges encountered bytoday’s business communicators, but they also foster amastery of communication skills that will carry studentswell into their own careers.

SupplementsInstructor’s Manual, Test Bank and Video Guide 0-324-01417-1

Communication for the WorkplaceThomas L. Means, Simsboro, LA

4-Color, 535 pp., 2001

ISBN: 0-538-72322-X


Communication for the Workplaceconnects students with the workplacelike no other communications resource on the market.This text addresses the essential writing, speaking, andlistening skills needed for success in today’s workplace.This is a basic level business communication text.

SupplementsStudent Notetaking Guide 0-538-72323-8

Student Study Guide 0-538-72355-6

WebTutor for WebCT (0-538-72531-1

WebTutor for Blackboard 0-538-72582-6

Words@Work Windows Individual User CD 0-538-69049-6

CNN Looks at Diversity in the Workplace Video/Discussion Guide Pkg 0-538-72364-5

Workplace Communication in Action Video/Discussion Guide Pkg 0-538-97703-5

CNN Career Issues Video/Discussion Guide Pkg. 0-538-72224-X

Exam View (Electronic Testbank CD) Assessment Software 0-538-72325-4

Instructor’s Manual 0-538-72326-2

Instructor’s Manual, Study Guide 0-538-72356-4


Table of Contents1. Communicating in Your Life. 2. Communicating in a DiverseWorkplace. 3. Nonverbal Communication. 4. The Writing Process.5. Writing Memos and E-Mail. 6. Writing Letters to Your Clients andCustomers. 7. Researching and Using Information. 8. Developingand Using Graphic and Visual Aids. 9. Writing Routine Reports. 10. Writing Formal Reports. 11. Technical Communication. 12. Presentations and Meetings. 13. Communicating with Customers.14. Employment Communication. 15. Job Application andInterviewing Skills.

The Basics: Business Communication, 2e. Patricia Merrier,

University of Minnesota-Duluth

2-Color, 192 pp., 2000

ISBN: 0-538-72295-9


The Basics of Business Communicationfocuses on the business communication principles andtheir written applications. Short, concise content deliversa thorough approach, with clear-cut examples andexercises to reinforce learning. Use of current technologyand the Internet have been incorporated as well as theSCANS workplace readiness skills. Humor is also added toemphasize key principles and concepts.

• Technology activities in every chapter.• New features for self-analysis and personal goal setting.• Numerous amount of teamwork activities included.

SupplementsInstructors Manual 0-538-72296-7


Table of Contents1. Understanding the Communication Process. 2. Planning WrittenBusiness Messages. 3. Developing Business Messages. 4. WritingPositive and Neutral News Messages. 5. Writing Bad News Messages.6. Writing Persuasive Messages. 7. Writing Employment and SpecialMessages. APPENDICES. A. Message Format Guidelines. B. EditingSymbols. C. Frequently Confused and Misused Words.



BUSI

NES

S CO

MM

UN

ICAT

ION

/BU

SIN

ESS

ENGL

ISH

The Basics: Employment CommunicationPatricia A. Parzych, New York, NY

2-Color, 136 pp., 2000

ISBN: 0-538-69028-3


Basics of Business Employment addressescore communication tools for getting andkeeping a job covering self assessment, cover letters, andinterviewing skills. Short, concise content delivers athorough approach with clear-cut examples and exercisesto reinforce learning. Use of current technology includingthe Internet have been incorporated throughout as wellas the SCANS workplace readiness skills. Humor is alsoadded to emphasize key principles and concepts.

• Technology activities in each chapter. • New features for self-analysis and personal goal setting. • Numerous amount of teamwork activities included.



Table of Contents1. Look at the Job-Search Process. 2. Pick a Compatible Career. 3. Create Strong Resumes. 4. Write Effective Letters. 5. CompleteJob Applications. 6. Interview Successfully. 7. Succeed on the Job.

Communication Skills for the Processing of Words, 5e

Roseanne Reiff, Yonkers, NY

1-Color, 224 pp., 2005

ISBN: 0-538-43955-6


The goal of Communication Skills for the Processing ofWords is to help students demonstrate writing skills byusing correct grammar, punctuation, and proofreadingskills when formatting documents. The text-workbookreinforces language arts skills through the use of realisticoffice communications. Communication Skills for theProcessing of Words has been used in every type ofclassroom environment in which words are processed.

• NEW! Instructor Resources CD with data files, solutions,and PowerPoint® presentation for each unit.

• NEW! Data CD will be packaged in book for all channelsother than school.

• NEW! Career Tips feature in each unit will be enhancedand made a more integral part of each unit.

• NEW! Electronic communication (email, fax, webdocuments) will be included.

• NEW! Online editing features (comments and trackchanges) will be included in a few applications.

• NEW! Business ethics and correct etiquette when usingtelecommunications will be added.

• NEW! An on-going project, Career Voyage will be addedto this addition. Students will form teams to plannational and international travel, including lodging.They will compare social, language, currency, and timedifferences, and secure documents/immunizationsneeded to travel internationally. “Career Tips”

• Reinforces all the mechanics of language arts(punctuation, capitalization, number expression, wordusage).

• Handwritten exercises in the text make the textconsumable.

• Four editing and word processing documents in theend-of-chapter activities, making it ideal forkeyboarding/word processing courses.

• Applications reinforce basic document formatting andword processing skills.

• Includes decision-making skills necessary for success intoday’s workplace.

• Includes business-related topics such as handling stresson the job, improving listening skills, and acquiringmanagement skills.


Instructor’s Resource CD-Rom 0-538-43958-0

Table of Contents1. Commas. 2. Commas (continued). 3. Commas (concluded);Dashes; Hyphens. 4. Semicolons. 5. Apostrophes. 6. Apostrophes(concluded). 7. The Colon. 8. Quotation Marks. 9. Homonyms. 10. Numbers. 11. Numbers (concluded). 12. Capitalization. 13. Capitalization (concluded). 14. Misused Words. 15. MisusedWords (continued). 16. Troublesome Pronouns. 17. TroublesomePronouns (concluded). 18. Subject and Verb Agreement, Style Guide.

The Basics: Speech Communication, 2ePaul R. Timm, Brigham Young University

2-Color, 192 pp., 2000

ISBN: 0-538-72297-5


The Basics of Speech Communicationtargets effective oral communicationskills used in day-to-day living. Short, concise contentdelivers a thorough approach with clear-cut examples andexercises to reinforce learning. Use of current technologyincluding the Internet have been incorporated throughoutas well as the SCANS workplace readiness skills. Humor isalso added to emphasize key principles and concepts.

• Technology activities in each chapter.• New features for self-analysis and personal goal setting.• Numerous amount of teamwork activities included.


To Order: 1-800-477-3692 25

BUSIN

ESS COMM

UN

ICATION/BU

SINESS EN

GLISH



Table of Contents1. Make Oral Communications Work for You. 2. Conquer the Fear ofPublic Speaking. 3. Communication Pitfalls. 4. Build ConversationSkills. 5. Discover Your Listeners. 6. Plan Your Approach. 7. BuildYour Theme on Key Ideas. 8. Use the Power of Beginnings, Bridges,and Endings. 9. Add Life to Your Style. 10. Get Your MessageAcross. 11. Give Listeners Something to Look At.

The Basics: Writing, 2eA.C. “Buddy” Krizan, Murray State UniversityJoyce P. Logan, Lexington, Kentucky

2-Color, 250 pp., 2000

ISBN: 0-538-72301-7


The Basics of Writing includes a briefreview of English grammar and usage, yet focuses onbasic writing skills needed in both personal and businesswriting. Short concise content delivers a thoroughapproach with clear-cut examples and exercises toreinforce learning. Use of current technology and theInternet have been incorporated throughout as well asthe SCANS workplace readiness skills. Humor is also addedto emphasize key principles and concepts.


Proofreading and Editing Precision, 4eLarry G. PagelEllis Jones, Custavus Adolphus CollegeDavid Kane, Foothill College

4-Color, 288 pp., 2001

ISBN: 0-538-69898-5


This activity-oriented text is designed to sharpenproofreading and editing skills.It provides a thoroughreview of the rules governing language arts. Computerizedexercises found on the data disk are integratedthroughout to give the user additional practice in editingand formatting documents just as they would in everydaylife. Also included is the Template CD-ROM which providesrealistic, hands-on experience in loading, proofreading,editing and formatting stored files. On-screenproofreading is another skill that must be learned andpracticed because it is an activity that is performed by

anyone who composes communication on computer.Document files on the template are identified in thestudent edition with a CD-ROM icon.

System requirements: Word 6.0, Word97, WordPerfect 6.1and Works 3.0 for Windows 95 or Windows NT. Word 6.0and Works 3.0 for Macintosh.

South-Western Spelling Reference, 5eDevern J. Perry, Provo, UT

2-Color, 256 pp., 2001

ISBN: 0-538-69120-4


This compact manual provides correctspelling, pronunciation, and division of themost commonly used words in business writing. Includesover 25,000 terms—many from the rapidly evolvingworlds of computers and office technology. Spellingguidelines with examples and two-letter stateabbreviations are included in the text. Alphabetic guideson the page edge assist in quick referencing. The textincludes commonly used derivations of root words.

Call Centers: Technology & TechniquesJack A. Green

1-Color, 288 pp., 2003

ISBN: 0-538-72686-5


This text develops the necessarycommunication, interpersonal, andproblem-solving skills needed for success as a call center,customer service, or help desk representative or manager.Each topic has the necessary content to focus specificallyon soft-skill effectiveness using a problem solvingapproach. The most current technology is covered,including web and e-commerce support, and Internetresources are integrated throughout. A student cd isincluded that contains additional cases, self-assessments,key terms with definitions, and links to useful Internetresources.

SupplementsInstructor’s Resource CD 0-538-72687-3

Table of Contents1. Understanding Call Centers. 2. Creating a Positive Work Climate.3. Addressing the Call: It’’s All Attitude. 4. Voice. 5. CustomerRapport. 6. Listening and Questioning. 7. Managing the Call. 8. Style Flexibility. 9. Managing Stress and Handling DifficultCustomers. 10. Telephone Sales.



BUSI

NES

S CO

MM

UN

ICAT

ION

/BU

SIN

ESS

ENGL

ISH

COMMUNICATION 2000, SECOND EDITION SERIESAgency for Instructional Technology,

Bloomington, IN

Communication 2000: Communicating with Customers4-Color, 96 pp., 2002

ISBN: 0-538-43334-5

This softcover text emphasizes thecommunication skills necessary forproviding excellent customer service.Communicating effectively to exceedcustomers’ expectations is critical tothe success and reputation of companies and theiremployees. The workshops provided give instruction onhow to understand the importance of customer service;identify customer needs; communicate effectively withcustomers in person, over the telephone, or over theInternet; and effectively handle customer complaints.Multimedia components enhance the impact of theworkshops so users can complete a variety of exerciseson the computer, watch video footage of peopleeffectively communicating on the job, and use theInternet to conduct further research.

Communication 2000: Communicating with Your Team, 2e4-Color, 96 pp., 2002

ISBN: 0-538-43341-8

This softcover text focuses on thecommunication skills necessary inworkplace teams. Successfulteamwork strategies are essential forcooperation and efficiency in theworkplace. The workshops provided give instruction onlearning strategies for forming teams, establishingteam goals, solving team problems, and becoming aleader. Multimedia components enhance the impact ofthe workshops so users can complete a variety ofexercises on the computer, watch video footage ofpeople effectively communicating on the job, and usethe Internet to conduct further research.

Communication 2000: Communication & Ethics, 2e4-Color, 96 pp., 2002

ISBN: 0-538-43355-8

This softcover text focuses on theskills necessary for communicatingethically in the workplace.Understanding the consequences ofdecisions, being accountable foractions, and communicating truthfully areemphasized.The workshops provided give instructionson learning strategies for understanding codes ofethics, contracts, conflicts of interest, ethical issues onthe Internet, and confidential communications.Multimedia components enhance the impact of theworkshops so users can complete a variety of exerciseson the computer, watch video footage of peopleeffectively communicating on the job, and use theInternet to conduct further research.

Communication 2000: Communication and Diversity, 2e4-Color, 96 pp., 2002

ISBN: 0-538-43348-5

This text emphasizes the skillsnecessary for communicatingeffectively in a diverse work force.Understanding the changes takingplace in the American work force andthe trends in the global economy can help eliminatecommunication barriers and lead to opportunities.Knowledge on how to overcome stereotypes and valuedifferences in gender, age, culture, and physical abilityis obtained by completing the workshops providedthroughout the chapters. Multimedia componentsenhance the impact of the workshops so users cancomplete a variety of exercises on the computer, watchvideo footage of people effectively communicating onthe job, and use the Internet to conduct furtherresearch.


To Order: 1-800-477-3692 27

BUSIN

ESS COMM

UN

ICATION/BU

SINESS EN

GLISH

Communication 2000: Employment Communication, 2e4-Color, 96 pp., 2002

ISBN: 0-538-43320-5

This softcover text centers on thecommunication skills necessary forconducting a successful job search ormaking a change in jobs. The abilityto conduct research online, present aprofessional image, and communicate well withpotential employers is critical to any job search. Theworkshops provided give instruction on how to createeffective resumes and cover letters, search for jobinformation, prepare for a successful interview,understand job expectations, and make a job change.Multimedia components enhance the impact of theworkshops so users can complete a variety of exerciseson the computer, watch video footage of peopleeffectively communicating on the job, and use theInternet to conduct further research.

Communication 2000: Interpersonal Communication, 2e4-Color, 96 pp., 2002

ISBN: 0-538-43299-3

This softcover text centers on theimportance of building effectiverelationships in the work place.Successful interactions with coworkersare essential to productivity andharmony on the job. The workshops provided help theuser to understand work place relationships, follow andgive instructions, give input to others, use listeningand nonverbal communication, deal with barriers,negotiate with others, understand the “grapevine,” andcreate effective electronic messages. Multimediacomponents enhance the impact of the workshops sousers can complete a variety of exercises on thecomputer, watch video footage of people effectivelycommunicating on the job, and use the Internet toconduct further research.

Communication 2000: Personal Effectiveness, 2e4-Color, 96 pp., 2002

ISBN: 0-538-43306-X

Personal Effectiveness focuses on thecommunication and self-managementskills necessary for personaleffectiveness on the job. The personalattributes and self-management skills

that are key to success in a changing workplace areemphasized. The workshops provided give instructionon how to set goals, develop an action plan, getorganized, manage time, shape self-esteem, keep upwith change, and communicate a professional image.Multimedia components enhance the impact of theworkshops so users can complete a variety of exerciseson the computer, watch video footage of peopleeffectively communicating on the job, and use theInternet to conduct further research.

Communication 2000: Powerful Presentations, 2e4-Color, 96 pp., 2002

ISBN: 0-538-43313-2

This softcover text emphasizes theimportance of developing effectivepresentation skills for use in theworkplace. The ability to prepare anddeliver a variety of presentations withcredibility and confidence is a critical workplace skill.The workshops provided give instruction on how tounderstand the roles of presenters and listeners,prepare and organize content for a presentation,analyze an audience, use persuasion strategies, andunderstand strategies for overcoming communicationapprehension. Multimedia components enhance theimpact of the workshops so users can complete avariety of exercises on the computer, watch videofootage of people effectively communicating on thejob, and use the Internet to conduct further research.

Communication 2000: Resolving Problems and Conflicts, 2e4-Color, 96 pp., 2002

ISBN: 0-538-43327-2

This softcover text focuses on astrategy for resolving differences byunderstanding the points of view ofcoworkers. The ability to listen well,prevent unnecessary conflict, andnegotiate fair solutions is the hallmark of an effectiveproblem solver. The workshops provided giveinstruction on how to understand different perceptions,reach for fairness, use strategies for making difficultdecisions, ease tensions, and understand disciplinepolicies. Multimedia components enhance the impactof the workshops so users can complete a variety ofexercises on the computer, watch video footage ofpeople effectively communicating on the job, and usethe Internet to conduct further research.



BUSI

NES

S CO

MM

UN

ICAT

ION

/BU

SIN

ESS

ENGL

ISH

Communication 2000: The Technology of Communication, 2e4-Color, 96 pp., 2002

ISBN: 0-538-43362-0

This softcover text focuses onunderstanding communicationtechnologies, their impact onworkplace efficiency, and benefit toemployees. Technologies explored

include the Internet, telephone, video conferencing,wireless devices, and integrated technologies. Theworkshops provided give instruction on how to analyzeinformation and communicate via the Internet, utilizeeffective telephone technologies, understand uses ofteleconferencing and videoconferencing, understandthe applications of wireless communication, and selecttechnology appropriate for various communicationchallenges. Multimedia components enhance theimpact of the workshops so users can complete avariety of exercises on the computer, watch videofootage of people effectively communicating on thejob, and use the Internet to conduct further research.

Communication 2000: Reading for Information, 2e4-Color, 96 pp., 2002

ISBN: 0-538-43292-6

This softcover text focuses onstrategies for reading, gathering, andprioritizing information. Effectivereading and information managementskills are essential for followinginstructions, solving problems, and understandingdocuments in the work place. The workshops providedwill give instruction on how to identify informationneeds, use reading strategies, and manage electronicand technical information. Multimedia componentsenhance the impact of the workshops so users cancomplete a variety of exercises on the computer, watchvideo footage of people effectively communicating onthe job, and use the Internet to conduct furtherresearch.

Communication 2000: Business and Technical Writing, 2e4-Color, 96 pp., 2002

ISBN: 0-538-43285-3

This text focuses on the skillsnecessary to write clear and concisedocuments in the work place. Theability to write well will lead togreater opportunities on and off thejob. Workshops are provided showing how to developan action plan, how to organize and develop adocument, and how to use charts and graphics toenhance their work. Multimedia components enhancethe impact of the workshops so users can complete avariety of exercises on the computer, watch videofootage of people effectively communicating on thejob, and use the Internet to extend learning andconduct research.

The Basics of Proofreading: A Programmed Approach, 4eDona OrrH. Francis DanielsCarol Henson, Stockbridge, GA

2-Color, 280 pp., 2003

ISBN: 0-538-72452-8


This text provides a comprehensive review of rules foreffective written communication. Each chapterconcentrates on a specific type of error. Rules andproofreading exercises are presented in order of increasingdifficulty from simple keyboarding errors in grammar,punctuation, format and sentence construction, to editingthe content of messages. Frequently misspelled words areapplied in end-of-chapter exercises. Tips for strengtheningproofreading skills also appear at the end of mostchapters.



To Order: 1-800-477-3692 29

BUSIN

ESS COMM

UN

ICATION/BU

SINESS EN

GLISH

Business English

Connections: Writing For Your World

Doris Humphrey, PhD, President Career Solutions Training Group

Robert Conklin, DeVry University

2-Color, 608 pp., 2005

ISBN: 0-538-72750-0

http://humphrey.swlearning.com

Connections: Writing for Your World will be the only basiccomposition text to continuously and systematically makereal-world and workplace writing connections for learners.The text builds basic writing skills with a focus onparagraph and essay writing, but is uniquely targeted tothe needs of career and technical college students, aswell as the adult learning market.

• Continuously connects traditional academic writing withreal-life and workplace writing examples andapplications.

• Effective design and a consistent, systematic pedagogytake students through a cycle that connects instructionexamples, and practice.

• Unique text features connect traditional paragraph andessay development with lifelong learning and studyskills, real world writing, and Internet and technologyresources.

• A complete learning package connects students andinstructors with the widest variety of interactivelearning and teaching aids.

SupplementsInstructor’s Resource CD-ROM 0-538-72753-5

Annotated Instructor’s Edition 0-538-72752-7

ExamView 0-538-72754-3

Table of ContentsPart I. Anyone Can Write. 1. Yourself as a Writer. 2. The WritingProcess and Your Career. 3. Four Strategies of Effective Writing.Part II. The Paragraph Where All Your Writing Starts. 4. How does aParagraph Work. 5. Illustration: Paragraphs That Give Examples. 6. Description: Paragraphs That Appeal to the Senses. 7. Definition:Paragraphs That Explain Meaning. 8. Comparison and Contrast:Paragraphs About Similarities and Differences. 9. Classification:Paragraphs That Assign Things to Categories. 10. Process:Paragraphs That Explain Steps in a Sequence. 11. Narration:Paragraphs That Tell a Story. 12. Cause and Effect: Paragraphs ThatTell Why. 13. Persuasion: Paragraphs Paragraphs That Convince. Part III. Longer Documents: Building on Your Paragraphs. 14. FromParagraph to Document: Planning and Organizing an Essay or Report.15. Writing to Illustrate. 16. Writing to Describe. 17. Writing toDefine. 18. Writing to Compare and Contrast. 19. Writing toClassify. 20. Writing to Explain a Process. 21. Writing to Narrate.22. Writing to Prove Cause and Effect. 23. Writing to Persuade. 24. Writing Summaries and Instructions. 25. Writing Proposals andReports.

Business English, 8eMary Ellen Guffey, Los Angeles Pierce College

4-Color, 526 pp., 2005

ISBN: 0-324-20000-5

http://www.westwords.com

Students need both strong language andcomputer skills to succeed in today’sinformation economy and digital workplace. Building onthe success of previous editions, Business English, 7e,continues to provide students with a comprehensivereview of English grammar fundamentals and usage. Thetext allows maximum flexibility for instructors tocustomize their course around student abilities. Eachchapter has been revised to incorporate the most up-to-date Internet coverage. In addition to providing the mostcomprehensive Web site for business communicationstudents, the new edition retains Mary Ellen Guffey’shighly acclaimed three-level approach to teaching courseconcepts

• NEW! More writing activities have been added to eachchapter.

• NEW! Guffey Xtra!: This interactive online productprovides students with a robust set of online learningtools. New books are packaged with a card thatprovides access to the site

• Comprehensive treatment of english grammar,mechanics, usage and reference resources providestudents more exposure to situations they might face inthe work place.

• Student CD-ROM: This CD-ROM is packaged with newcopies of the text and includes true-false and multiple-choice review questions for each chapter. Thiselectronic study guide is an excellent learning toolbecause it provides students with immediate feedbackexplaining right and wrong answers. The exercises,which cannot be printed, are perfect for pre-test review,or extra practice.

• Pretests, post-tests, self-check exercises, and unitreviews provide many opportunities to test their skillsand reinforce the concepts they are learning.

• More Internet/Technology Focus: Communicatingsuccessfully in the business world requires effectivecommunication by computer. New “Learning Web Ways”activities build student confidence and skill at using theWeb. End-of-chapter activities are revised to reflect thegrowing use of e-mail as a common communication tool.

SupplementsInstructor’s Resource CD-ROM 0-324-22348-X

Instructor’s Manual with Test Bank 0-324-22346-3



➤ BUSINESS ENGLISH


BUSI

NES

S CO

MM

UN

ICAT

ION

/BU

SIN

ESS

ENGL

ISH

Odd-Numbered Reinforcement Activity Solutions 0-324-22352-8

Reinforcement Activity Solutions 0-324-22351-X






Table of ContentsUNIT I. LAYING A FOUNDATION. 1. Reference Skills. 2. Parts ofSpeech. 3. Sentences: Elements, Patterns, Types. UNIT II. KNOWINGTHE NAMERS. 4. Nouns. 5. Possessive Nouns. 6. Personal Pronouns.7. Pronouns and Antecedents. UNIT III: SHOWING THE ACTION. 8. Verbs: Kinds, Voices, Moods. 9. Verb Tenses and Parts. 10. Verband Subject Agreement. 11. Verbals. UNIT IV: MODIFYING ANDCONNECTING WORDS. 12. Modifiers: Adjectives and Adverbs. 13. Prepositions. 14. Conjunctions to Join Equals. 15. Conjunctionsto Join Unequals. UNIT V: PUNCTUATING SENTENCES. 16. Commas.17. Semicolons and Colons. 18. Other Punctuation. UNIT VI:WRITING WITH STYLE. 19. Punctuation. 20. Numbers. APPENDIXES.A. Developing Spelling Skills. B. Developing Vocabulary Skills. C. Reference Guide to Document Formats. Self-Help Exercises.Index.

Essentials of College English, 3eMary Ellen Guffey,

Los Angeles Pierce College

2-Color, 326 pp., 2005

ISBN: 0-324-20150-8

http://www.westwords.com/guffey/students.html

Designed as a grammar/mechanics text, this fast-paced,economical text/workbook develops proficiency ingrammar, punctuation, usage, and style. With theassistance of Dean Elizabeth Tice, co-authors Mary EllenGuffey and Carolyn M. Seefer have produced anaccelerated refresher course guide aimed at motivatedstudents. Essentials of College English is a no-frillsgrammar/mechanical review that combines value withauthoritative coverage.


Table of ContentsUNIT 1. KNOWING THE NAMES. 1. Nouns. 2. Possessive Nouns. 3. Pronouns. UNIT 2. SHOWING THE ACTION. 4. Verbs: Fundamentals,Voices, Tenses, and Parts. 5. Verb and Subject Agreement. 6. Verbals. UNIT 3. MODIFYING AND CONNECTING WORDS. 7. Modifiers: Adjectives and Adverbs. 8. Prepositions. 9. Conjunctions to Join Equals. 10. Conjunctions to Join Unequals.UNIT 4. PUNCTUATING SENTENCES. 11. Commas. 12. Semicolons and Colons. 13. Other Punctuation. UNIT 5. WRITING WITH STYLE.14. Capitalization. 15. Numbers. 16. Effective Sentences.Appendix. Developing Spelling Skills. Answers to ReinforcementExercises. “Spot the Blooper” Explanations. Index.

Basic English Review, 8e

Norman Schachter, Los Angeles, CAKaren Schneiter, San Diego, CA

2-Color, 320 pp., 2005

ISBN: 0-538-72720-9


This popular text takes a unique andtime-proven approach to understanding the Fundamentalsof English. Through logically organized concepts, shortexplanations, and an abundance of skill practice, userswill gain confidence and skill in all English areas. Thisuser-friendly edition motivates with activities thatpromote attention to detail, methods for rememberingspecific grammar rules and activities that can becompleted using technology.

• NEW! Student CD included in book provides additionalself-paced applications to reinforce chapter concepts.

• NEW! Workplace communication features integrate theuse and importance of grammar and communicationskills in the workplace.

• NEW! New design for improved readability andprofessionally illustrated cartoons as humorousillustrations of concepts.

• Individual and cumulative practice and self-checkactivities to ensure student comprehension of subjectmatter.

• Spelling and vocabulary reference appendix is useful asan instructional device in class or for student reference.

• Each unit begins with student learning objectives forthe student to have mastered upon completion of theunit to ensure the student has an understanding ofchapter concepts.

SupplementsAnnotated Instructor’s Edition 0-538-72724-1

ExamView 0-538-72726-8

Instructor’s Resource CD 0-538-72725-X

Table of Contents1. The Sentence. 2. Nouns. 3. Pronouns. 4. Verbs. 5. The Time ofVerbs. 6. Adjectives and Adverbs. 7. Prepositions and Conjunctions.8. Phrases and Clauses. 9. Punctuation and Capitalization. 10. WordChoice. 11. Writing Sentences and Paragraphs.

BUSINESS ENGLISH ➤

To Order: 1-800-477-3692 31

BUSIN

ESS COMM

UN

ICATION/BU

SINESS EN

GLISH

Professional EnglishMary Ellen Guffey, Los Angeles Pierce College

4-Color, 526 pp., 2005

ISBN: 0-324-22334-X

http://www.westwords.com

Students need both strong language andcomputer skills to succeed in today’sinformation economy and digital workplace. ProfessionalEnglish provides a comprehensive review of Englishgrammar fundamentals and usage. The text allowsmaximum flexibility for instructors to customize theircourse around student abilities. Each chapter has beenrevised to incorporate the most up-to-date Internetcoverage. In addition to providing the mostcomprehensive Web site available, the text features MaryEllen Guffey’s highly acclaimed three-level approach toteaching course concepts.

• Career Preparation: Comprehensive treatment of englishgrammar, mechanics, usage and reference resourcesprovide students more exposure to situations theymight face in the work place.

• Xtra! Student CD-ROM: This CD-ROM is packaged withnew copies of the text and includes the new Ms.Grammar electronic study guide. This electronic studyguide is an excellent learning tool because it providesstudents with immediate feedback explaining right andwrong answers. The exercises are perfect for pre-testreview, or extra practice.

• More Internet/Technology Focus: Communicatingsuccessfully in the business world requires effectivecommunication by computer. New “Learning Web Ways”activities build student confidence and skill at usingthe Web. End-of-chapter activities are revised to reflectthe growing use of e-mail as a common communicationtool.

• All of the grammar examples have been reviewed by theauthor to be certain that they coordinated with widelyused reference manuals including Clark and Clark’sHANDBOOK FOR OFFICE PROFESSIONALS.



Table of ContentsUNIT I. LAYING A FOUNDATION. 1. Reference Skills. 2. Parts ofSpeech. 3. Sentences: Elements, Patterns, Types. UNIT II. KNOWINGTHE NAMERS. 4. Nouns. 5. Possessive Nouns. 6. Personal Pronouns.7. Pronouns and Antecedents. UNIT III: SHOWING THE ACTION. 8. Verbs: Kinds, Voices, Moods. 9. Verb Tenses and Parts. 10. Verband Subject Agreement. 11. Verbals. UNIT IV: MODIFYING ANDCONNECTING WORDS. 12. Modifiers: Adjectives and Adverbs.

13. Prepositions. 14. Conjunctions to Join Equals. 15. Conjunctionsto Join Unequals. UNIT V: PUNCTUATING SENTENCES. 16. Commas.17. Semicolons and Colons. 18. Other Punctuation. UNIT VI:WRITING WITH STYLE. 19. Punctuation. 20. Numbers. APPENDIXES.A. Developing Spelling Skills. B. Developing Vocabulary Skills. C.Reference Guide to Document Formats. Self-Help Exercises. Index.

How 10: Handbook for Office Professionals, 10eJames L. Clark, Pasadena City CollegeLyn R. Clark, Los Angeles Pierce College

2-Color, 576 pp., 2004

ISBN: 0-324-17882-4

http://clark.swlearning.com

Since 1975, HOW and its subsequenteditions have been a prominent reference source forbusiness writers, office personnel, and students. Withevery new edition, HOW has kept pace with changes inour language and the business environment, striving toprovide a useful and easy-to-understand reference manualfor all professionals involved in organizational operations.It includes detailed and precise information for writing,formatting, and transmitting communications. Unlikeother reference books, HOW 10 is tailored for writingstyle, grammar, mechanics, and techniques in abusiness/office environment. This text can be used as astand-alone reference or as a supplement.



Workbook 0-324-17884-0

Table of Contents1. Punctuation. 2. Hyphenating and Dividing Words. 3. Capitalization. 4. Number Formats and Applications. 5. Grammarand Usage. 6. Abbreviated Forms. 7. Words Often Confused andMisused. 8. Proofreading and Editing. 9. Using The Internet. 10. Electronic Messaging. 11. Address Format and Forms of Address.12. Business Letters and Memorandums. 13. Reports and OtherBusiness Documents. 14. Employment Application Resources. 15. Reference Sources. 16. Manual and Electronic File Management.

Effective English for Colleges, 10eJack E. Hulbert, Pleasant Garden, NCMichele Goulet Miller,

Milwaukee Area Technical College

4-Color, 432 pp., 2002

ISBN: 0-538-72453-6

Using a proven application approach tobuild the language skills of students whodid not achieve competency while in high school,Effective English for Colleges, 10e, systematically reviews

➤ BUSINESS ENGLISH


BUSI

NES

S CO

MM

UN

ICAT

ION

/BU

SIN

ESS

ENGL

ISH

concepts, examples and application. This full-color bookis divided into manageable learning segments, making ita non-threatening learning tool for developing grammarand usage skills. By learning grammar rules and applyingthem in context, the user develops editing, writing, andlanguage skills vital to successful communication.

The Basics: English, 2eMichele Goulet Miller,

Milwaukee Area Technical CollegeClarice Pennebaker Brantley,

Innovative Training Team

2-Color, 256 pp., 2000

ISBN: 0-538-72299-1


The Basics of English presents grammar, punctuation,capitalization, and number usage that provides the “base”of knowledge needed to succeed in writing classes. Short,concise content delivers a thorough approach with clear-cut examples and exercises to reinforce learning. Use ofcurrent technology including the Internet has beenincorporated as well as SCANS workplace readiness skills. • NEW! Technology activities in every chapter.• NEW! Features for self-analysis and personal goal

setting.• NEW! Numerous amount of teamwork activities

included. • Learning objectives that identify what you should be

able to achieve after you complete the chapter. • Checkpoints that allow you to apply the principles

presented in a section. • Checkpoint solutions that enable you to verify your

comprehension of one section before you progress toanother section.



Table of Contents1. Dictionaries and Thesauruses. 2. Nouns. 3. Pronouns. 4. Verbs. 5.Subject/Verb Agreement,. 6. Adjectives. 7. Adverbs. 8. Prepositions, Conjunctions, and Interjections. 9. Phrases, Clauses, and Sentences. 10. Basic Punctuation. 11. MorePunctuation. 12. Capitalization and Numbers. Appendix.

Writer’s On-line Workshop: Your Complete Business Communicationand Business English InteractiveResource, Bookstore Certificate, 2eDana Loewy,

California State University, FullertonTeeanna Rizkallah,

California State University, Fullerton

Online Product 2002

ISBN: 0-324-01385-X

Writer’s On-line Workshop (WOW), formerlyknown as PoWER: Professional Writer’s ElectronicReference, is designed to help users accurately assesstheir current skill level and refine their understanding ofBusiness English and Business Communication. Users startby taking the self-assessment to aid in diagnosing theircurrent skills. The results of the self-assessment directsusers to specific Business English or BusinessCommunication lessons that require further review.

Technical Writing

Technical Writing for Careers: Business and Administration

Career Solutions Training Group

2-Color, 128 pp., 2005

ISBN: 0-538-72717-9

Business and Administration is the firstin the Technical Writing for CareersSeries. This text-workbook will containtechnical writing applications specific tobusiness and administration careers. Each chapter willopen with a profile of a business professional and nowthey apply technical writing in their career. Three to fivewriting projects for that specific job will follow. This is aperfect resource as an applications book in a technicalwriting course.

• The text is job specific so instructors can chooseappropriate modules for each student

• References to additional Instructor Resources areavailable in the lesson plans such as web sites, etc.

• Applications that ask the student to prepare a specifictype of document based on the situation presented.


Table of Contents1. Administrative Specialist. 2. Human Resources Administrator. 3. Financial Analyst. 4. International Trade Manager. 5. Entrepreneur.6. Accountant.

TECHNICAL WRITING ➤

To Order: 1-800-477-3692 33

BUSIN

ESS COMM

UN

ICATION/BU

SINESS EN

GLISH

Technical Writing for Careers:Retail/Wholesale Sales

Career Solutions Training Group

2-Color, 128 pp., 2005

ISBN: 0-538-72715-2

Retail/Wholesale Sales is the second in the TechnicalWriting for Careers Series. This text-workbook will containtechnical writing applications specific to business andadministration careers. Each chapter will open with aprofile of a business professional and now they applytechnical writing in their career. Three to five writingprojects for that specific job will follow. This is a perfectresource as an applications book in a technical writingcourse.

• The text is job specific so instructors can chooseappropriate modules for each student

• References to additional Instructor Resources areavailable in the lesson plans such as web sites, etc.


Table of Contents1. Sales Associate. 2. Interior Designer. 3. Marketing Director. 4. Buyer. 5. Real Estate Broker. 6. Customer Service Representative.Appendix: Words Commonly Confused. Glossary.

Survivor’s Guide To Technical WritingDavid Ingre, Kwantlen University College

2-Color, 325 pp., 2003

ISBN: 0-538-72578-8

A comprehensive, easy-to-use guide tokey workplace communication skills.Survivor’s Guide to Technical Writingpresents all of the essentials ofworkplace communication in an easy-to-read and easy-to-use format. The content is comprehensive and universal,and emphasizes the most practical and usefulinformation, making the concepts relevant to each user.Integrating the most current technology, users willdiscover the usage and resources available to themthrough a number of different media. Survivor’s Guide toTechnical Writing reflects the most current topics andissues in technical communication and includes manycases, activities, and features to engage and enrichlearning.


➤ TECHNICAL WRITING


BUSI

NES

S CO

MM

UN

ICAT

ION

/BU

SIN

ESS

ENGL

ISH

business communication

Technology

watch video footage

mary ellen guffey

multimedia components enhance

personal goal setting

emphasize key principles

softcover text centers

california state university

developing vocabulary skills