business communication and digital media
TRANSCRIPT
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Business Communication andDigital Media
Mariek Vanden Abeele, PhD | @Mariek_vda
Dennis Rensen, future Ma
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How can organizations protect and optimize their reputation?
How can organizations protect and optimize their reputation?
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… via business communication and digital media!
Online Public Relations
Webcare
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Business communication and digital media
How can organizations protect and optimize their reputation?
Corporate
Social Responsibility
Communication
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Job prospects
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How can organizations communicate to increase profit?
Business communication and digital media is also…
Social Media Marketing
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Interactive Visualization
Multimodality & Communication
Visual Communication
Cognition of Visual Narratives
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Resistance &
Persuasion
Social Data Mining
Research skills
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Job prospects
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Job prospects
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Business communication and digital media is also…
How do people communicate with each other, both offline and online, and
what are the social and the strategic consequences?
Negotiation strategies
Social Media at Work
Mobile Media & Society
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Job prospects
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BDM: Program and Strengths
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14
Structure of the master program
2nd Block
2 courses
RS module
3rd Block
1 course
start thesis
4th Block
1 course
finish thesis
1st Block
2 courses
RS module6 courses:
2 RS modules:
Master thesis:
Total
6x6= 36 ects
2x3= 6 ects
18 ects
60 ects
Four blocks of 7 weeks with 14 meetings/classes
Two entry points into the program: in block 1 (September) and in block 3 (February)
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BDM: courses & research skills
Cognition of Visual Narratives
Corporate Social Responsibility Communication
Design and Evaluation of Online Texts
Interactive Visualization
Mobile Media & Society
Multimodality & Communication
Negotiation Strategies
Online Public Relations
Overtuigen door beeld
Probability Information & Risk Communication
Resistance and Persuasion
Social Data Mining
Social Intelligence
Social Media at Work
Social Media Marketing
Visual Communication
Webcare
Analysis of Variance
Eye-tracking
Design & Analysis Questionnaires
Research Interview
Online Data Collection
Data Processing
Text Mining
Statistical Analytics with R
Co
urs
es
Re
sea
rch
Sk
ills
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• Master of Science: solid research training, grounded in theory
• Advanced research facilities (labs, virtual reality lab, …)
• Tailored trajectories (student-centric)
• Connected to the industry (real cases, guest lectures, alumni)
Unique Selling Points
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e.g., real life cases
Social Media MarketingCreate a social media marketing
strategy for a real organization
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• Master of Science: solid research training, grounded in theory
• Advanced research facilities (labs, virtual reality lab, …)
• Tailored trajectories (student-centric)
• Connected to the industry (real cases, guest lectures, alumni)
• Excellent job prospects
Unique Selling Points
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Job within a month after graduation
Job within six months after graduation
Job in less than five job applications
Job prospects: Alumni survey in 2014 (n = 369)
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• Master of Science: solid research training, grounded in theory
• Advanced research facilities (labs, virtual reality lab, …)
• Tailored trajectories (student-centric)
• Connected to the industry (real cases, guest lectures, alumni)
• Excellent job prospects
• Highly expertised and motivated staff
Unique Selling Points
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Want more information about the program?
www.tilburguniversity.edu/master/ciw
www.tilburguniversity.edu/studyguide
Any questions about admission and application?
Mail to: [email protected]
Ask Academic Advisor on Master’s fair
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Questions?
Dennis Rensen, future MaMariek Vanden Abeele, PhD