Business Communication

Definition of Communication The word “communication” comes

from the Latin word “communis”, which means common. When the individuals communicate, they try to establish a common understanding between or among themselves. Business communication is the process of establishing a common understanding between or among people within a business environment.

Definition of Business Communication Communication used to promote a

product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relying between a supply chain, for example the consumer and manufacturer.

The Importance of Communicating Effectively

Getting Jobs You Want Gaining promotions Providing Leadership Being Productive on the Job Relating Positively to Others Assuring the Success of Your

Organization

Goals of Business Communication

1. Receivers Understanding2. Receivers Response 3. Favorable Relationship4. Organizational Goodwill

Goals of Communication Receivers Understanding

“No one plans for a meeting like you do?”

“Will you join me for lunch?”

Goals of Communication Receivers Response

Face to face Ask directly for specificresponse

Goals of CommunicationReceivers Response

Written Message

“If you have any questions about the entitlement or how we have arrived at it, please call the Customers Support Office on the number 08456 077 577 or access the website www.studentfinancedirect.co.uk .’’

Goal of CommunicationFavorable Relationship

Positively Personally Professionally

Goal of CommunicationOrganizational Goodwill

“Would you prefer a refund or a replacement “